Featured
Featured
No Drama Office | Too Many Video Calls
"Video chat fatigue is real. But even realer? Feral video chat syndrome. This is a condition where formerly normal people become so accustomed to communicating through a little window on their computer screen that they are no longer able to make eye contact or make sense in person. Oh, and also they are unable to wear pants.
Sponsored by Canon
Working in an office can be crazy — but it doesn't have to be! In this new comedy series, watch as people learn to navigate the twists and turns that come with the nationwide return to the workplace. Commuting, in-person meetings, breakroom small talk...we're all a little out of practice, but with a little time and understanding, we'll all get back to normal. (Meaning not just wearing work clothes from the waist up.)"
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How This Agency Is Using Creativity to Inspire Greatness in Others
"In this episode of 'Anatomy of an Ad,' FCB Chicago Chief Creative Officer Andres Ordonez discusses the award-winning 'Boards of Change' campaign.
""Make people feel like they count."" That was the task given to FCB Chicago by the city of Chicago for the census and for voter registration. With an estimated one in five eligible voters going unregistered in America, it was no easy task.
In the aftermath of the death of Floyd George, protests and marches led businesses to put up plywood sheets to protect their storefronts. Many of the protestors calling for social justice and change were the same people FCB was trying to reach, and so an idea was born: use those same plywood boards to construct voting registration booths. ""The idea was that when you saw them out in the world, they would stop you and remind you of what you just went through,"" explains Ordonez, ""And in order for you to make sure that doesn't happen again, you have to do something."" The booths were placed around the city with a clear message: If you register, we can win this fight,"" he adds. ""We can make this into something positive.""
The incredible campaign resulted in multiple awards at the prestigious Cannes Lions International Festival of Creativity, and importantly, a significant boost in voter registration and voter turnout numbers. But for Ordonez, it means much more than that. ""Whenever we put something out into the world, it needs to do something,"" he says of FCB Chicago's philosophy. ""The fact that we can use our creativity — our superpower — to bring about change and to actually help people is the biggest award you can receive."""
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