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Only one in four Americans thinks their credit score is an accurate reflection of their financial status, new research suggests. That’s according to a recent survey with a panel of 2,000 respondents, 80% of whom (1612) identified as current homeowners. Of those polled, just 28% strongly agree that their credit score accurately represents their financial situation. About one in nine respondents (12%) feel their credit score is lower than it should be, and another 50% actually feel their credit score is higher than it should be, including slightly more homeowners (51%) than non-homeowners (46%). Moreover, one in ten Americans have no idea what their credit score is, and one in five wouldn’t know how to check it. Conducted by OnePoll on behalf of FormFree, the survey also revealed that only half of Americans believe their credit score should count towards whether or not they qualify for a home loan. While 49% said that their credit score should be considered, another 53% would prefer that their ability to pay their bills on time should also be factored in. With all that in mind, it’s not surprising that only 50% of non-homeowners are confident that they’ll one day be able to afford a house. Respondents believed that a credit score between 670 and 769 would be needed to secure a mortgage – leaving out the 20% who put their current score at somewhere under 669. When prompted to describe their general perception of credit scores, four out of five (81%) chose not to categorize them as “necessary.” Forty percent even cited “insufficient credit scores” as one of the biggest barriers to homeownership for the average American, just under “difficulty qualifying for a mortgage loan” (42%) and “insufficient savings for a down payment” (43%). "It is astonishingly rare for credit bureaus to receive comprehensive reports on consumers' payment history from landlords or utility companies. At a time when the average monthly rent is higher than the average mortgage payment in many U.S. cities, only 24% of renters are getting credit for managing their housing expenses,” said FormFree CEO Brent Chandler. “This lack of data fails to provide a fair assessment of individuals' financial management skills and undermines the accuracy of credit evaluations when used without deeper cash-flow analytics." Overall, the average respondent makes between three and four (3.78) financial transactions in a day on essentials like gas, laundry or groceries. Two-thirds (69%) of respondents admitted that they don’t feel they can leave the house without spending money in some way, new research suggests. "Mortgage lenders have a tremendous opportunity to improve their assessment of loan applicants' ability to pay by considering consumers’ overall cash flow instead of solely relying on traditional credit scoring models,” Chandler added. “Only 28% of consumers view these models as transparent, while a significant 40% express a preference for a more open home financing process where lenders compete to offer the best terms. It's time to embrace a more holistic approach that benefits both consumers and lenders alike." Top 5 Biggest Barriers to Homeownership 1. High housing prices in the market (49%) 2. Insufficient savings for a down payment (43%) 3. Difficulty qualifying for a mortgage loan (42%) 4. Insufficient credit score (39%) 5. Limited job stability or income (34%) Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by FormFree between May 26 and May 31, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

A quarter (25%) of seniors believe their life advice can go viral on social media, with a whopping 63% using these platforms daily. According to a survey of 2,000 Americans 65 and older, 41% also think their insights are worthy of being written into a book. Their pearls of wisdom may come from their youth. Some top tips from their younger years include, “be a good person even when it’s difficult,” “don’t spend money beyond your means,” “learn from the mistakes of others,” and “stay true to yourself.” Most seniors (73%) also believe it’s never too late in life to find your true love, with 26% admitting to having tried a dating app. Conducted by OnePoll on behalf of Comfort Keepers for the National Day of Joy, the survey also found the top three things that make seniors happy are family (71%), friends (49%) and good weather (26%). The average age that brought them the most joy in their life? Fifty-seven. To reconnect to their younger years, seniors spend time exercising (45%), listening to music from their youth (44%) and simply smiling (42%). Two-thirds (66%) of older Americans would even be open to wearing fashion trends of yesteryear, such as bell bottoms (27%). One in five (21%) would most love to wear the style of the 1970s, which more than a quarter (26%) also cited as the best decade for entertainment. And seniors are still grooving to their favorite rock artists, with The Beatles (47%), The Beach Boys (45%) and The Rolling Stones (38%) as their top picks. Another thing seniors want to see re-popularized? Food trends from their youth, with 40% yearning for carrot cake to go viral. But older respondents are also keeping up with the times by watching current TV shows or series (69%), trying new activities (27%), listening to new music (26%) and following food trends (26%). “Many things can change as we get older, but finding joy in both familiar and new activities in life remains a wonderful constant,” said Sherri Snelling, corporate gerontologist, author and spokesperson for Comfort Keepers. “We can all take a page from the older generation by reflecting on what already brings us joy while remaining open to trying something new.” The past decade has been an opportunity for seniors to learn new things, from “how to access webinars and Zoom sessions” and “crocheting” to “pickleball,” “tap dancing,” and “caring for rescue/rehomed parrots.” However, 86% would go back in time if they could. Most would do so to make better decisions (57%), spend more time with loved ones (46%) and relive all their happiest moments (31%). “When we focus on activities that bring energy, effort and enjoyment, it has both immediate and future rewards to improve our well-being. Bringing joy into your life is one of the best things you can do to live happier, healthier and longer,” Snelling added. WHAT BRINGS SENIORS THE MOST JOY? ● Family - 71% ● Friends - 49% ● Good weather - 26% ● An enjoyable book - 23% ● Travel/new experiences - 23% ● A good TV show/movie - 20% ● Hobbies - 17% ● Physical activities - 10% ● Community - 7% ● Social media - 5% FASHION TRENDS SENIORS WOULD LOVE TO WEAR AGAIN ● Bell bottoms - 27% ● Tie-dye - 21% ● High-waisted jeans - 16% ● Worn-out jeans - 16% ● Jumpsuit - 15% ● Gingham - 11% ● Pantsuit - 11% ● Baggy pants - 11% ● Stirrup pants - 10% ● Platform shoes - 10% Survey methodology: This random double-opt-in survey of 2,000 Americans ages 65 and older was commissioned by Comfort Keepers between May 8 and May 11, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Check in on your friends if they’ve been binging ‘Grey’s Anatomy’ — a new study revealed 40% feel emotional after watching the long-running medical drama. A poll of 2,000 US adults with streaming subscriptions found 51% claimed what they watch has the power to change their mood for the rest of the day and 49% can’t watch movies or shows that deal with heavy or stressful topics unless they’re “in the right mood.” Alongside “Grey’s Anatomy,” many listed their other favorites to watch for different moods: “Modern Family” makes them feel happy (65%), “Friends” makes them feel nostalgic (38%) and “Breaking Bad” makes them feel stressed (31%).

Americans are currently retiring earlier than they’d expected — but four out of five still struggle with the retirement process, new research suggests. A recent survey of 2,000 retired Americans found that they’d initially expected to retire at 63.2 years old, on average, but instead did so at 61.5 years old, beating the median point by almost two years. One in three (32%) even claimed that they “would have retired even earlier if they’d had the chance.” However, 81% admitted to having difficulties while retiring, most commonly in accepting changes to their health as they age (51%) and letting go of their previous employment (22%). Conducted by OnePoll on behalf of ClearMatch Medicare, the survey found that almost nine in 10 (87%) haven’t returned to the workforce now that they’ve left it. Although 78% reportedly found fulfillment in their career, only 25% said they actively missed working, with 47% admitting they didn’t miss it at all. Of those who did return to the workforce, 40% did so to occupy their time, while many did so for other reasons not outlined in the survey, often to help family members, friends or a former employer. “My company begged me to do consulting for them,” one respondent recounted in an open-ended response, while another said that their former boss “called me back twice.” Only one in four (26%) returned to work because the cost of living had increased. Despite this, 44% of those polled admitted that the amount of money they saved up for retirement wasn’t enough — and 15% didn’t save for retirement at all. Overall, respondents believed they’d need to save an average of $440,000 for retirement — although men cited much higher ranges than women ($468,843.7 vs. $420,853.8). "The true cost of healthcare is often severely underestimated," emphasized Ben Pajak, CEO of ClearMatch Medicare, a part of HealthPlanOne. "It's a common misconception to believe that Medicare will cover all your healthcare expenses. When planning for your retirement, healthcare should be prioritized as one of your top concerns." Although healthcare made up $228 of the average $3,020 a month that respondents spent, a large chunk of it (39%) came from insurance costs rather than medication (23%) or doctor’s visits (15%). When asked to share their thoughts on the most common myths about retirement, 57% cited the belief that Social Security covers retirement, while almost half (51%) brought up the idea that all healthcare costs are covered under Medicare. Currently, 88% are enrolled in Medicare, and 81% did so upon turning 65 rather than keep their employer’s healthcare offering. Of these respondents, 55% worked with a Medicare agent over the phone or online to understand the enrollment process. “It’s important to consult with a licensed Medicare agent, so they can help you understand your current and future healthcare needs,” said Jennifer Girdler, vice president of sales at ClearMatch Medicare. “You need to consider factors like doctor visits, seeing specialists and the possibility of emergency visits or unexpected hospital stays. A Medicare agent will weigh the different plan options and help you select the plan that can help keep your medical costs down so you can enjoy retirement.” Most commonly believed retirement myths: 1. Social Security covers retirement - 57% 2. All healthcare costs are covered under Medicare - 51% 3. You’ll have more free time than you know what to do with - 25% 4. People spend less money when retired - 21% 5. A 401(k) or similar savings plan is enough for retirement - 17% 6. People pay less taxes when retired - 16% 7. You can’t save for retirement when you have other expenses - 12% 8. The retirement process is easy 11% 9. You have to move somewhere new when you retire - 11% 10. You can work for as long as you need to - 9% Survey methodology: This random double-opt-in survey of 2,000 retired Americans was commissioned by ClearMatch Medicare between May 9 and May 15, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

It’s not the destination that matters most — more than two-thirds of Americans believe snacks can make or break a road trip. A new poll of 2,005 adults revealed that aspects like the snacks (38%), the company (34%) and the stops along the way (30%) are some of the most important parts of a road trip. In fact, if given the choice, the top mode of transportation is the car (38%) as opposed to a plane (35%) or a train (18%). Conducted by OnePoll on behalf of HI-CHEW™, the results showed that seven in 10 (71%) agree that road trips give them a hall pass to eat as many snacks as they’d like. Respondents are grabbing chips (47%), cookies (44%) and candy (42%) in addition to traveling with friends (39%), kids (33%) and pets (30%). Eating on the go is so important that 44% even say it is in poor taste to ban eating in the car while on a road trip. Sixty-one percent of respondents even admit they wouldn’t go on a road trip with someone who doesn’t allow snacking. And though the majority (52%) say each person should bring their own snacks as well as being expected to share, two-thirds (65%) admit there are some treats they would never share with the rest of the car. The snacks respondents are stashing for themselves are chocolatey (49%), fruity (46%) and chewy (42%). “No matter which destination you are headed to next, snacks are a very important element of a road trip,” said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. “Whether you are keeping snacks for yourself or sharing them with your road trip company, select a new snack to try along the way. You might find your new favorite treat!” If given the opportunity, the most popular road trip destinations include heading across the country (40%), followed by trips up and down the East (38%) and West Coasts (37%). Others would be eager to take the scenic route and travel through the Appalachian Mountains (34%) or historic Route 66 (33%). Regardless of the route, respondents would ideally like to stop every three hours to refill their snack stash. But what is the golden rule of road-tripping? For many respondents (43%), it’s that everyone uses the bathroom before departure. The other top golden rules of road-tripping were found to be wearing deodorant, but not strong perfume or cologne (39%), the front seat passenger has to assist with directions (38%) and that the driver always gets to choose the music (31%). “Road trips may look different for everyone - from the route, to the music, and even the snacks,” Kawabe added. “But everyone can agree that the excitement along the way and memories created with friends or family make for an unforgettable experience.” TOP SEVEN ROAD TRIP SNACKS ● Chips - 47% ● Chocolate - 47% ● Cookies - 44% ● Nuts/seeds - 43% ● Candy - 42% ● Fresh/processed fruit - 40% ● Granola bars - 38% WHERE DO AMERICANS WANT TO TAKE A ROAD TRIP? ● Across the country - 40% ● Up and down the East Coast - 38% ● Up and down the West Coast - 37% ● Around the Great Lakes - 36% ● Around the deep south - 34% ● Through the Appalachian Mountains - 34% ● Route 66 - 33% ● Through the Midwest - 33% ● I-95 corridor - 28% Survey methodology: This random double-opt-in survey of 2,005 general population Americans was commissioned by HI-CHEW between April 4 and April 12, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average American would travel nearly a half hour to eat their favorite food, a new survey revealed. According to a recent survey of 2,000 Americans, Americans crave adventure in their taste buds as nearly half (47%) are tired of cooking the same types of food at home. The average American tries at least six new recipes per month and reimagines their food by adding different seasonings (58%), using different base ingredients (52%) and incorporating more fruits and vegetables (38%). More than half of Americans (53%) consider themselves adventurous eaters and have tried a variety of cuisines, including Vietnamese (42%), African (42%), Korean (38%), Thai (37%), Middle Eastern (37%), and Indian (36%). Conducted by OnePoll on behalf of the American Lamb Board, the survey aimed to uncover what keeps people from branching out their taste buds beyond the basics. The leading reasons for not trying different cuisines were lack of opportunity (40%), unavailability in their area (26%), and fear of not liking it (24%). When it came to actually trying new food, friend and family recommendations were the top reason why people tried a new cuisine (47%), followed by the place being conveniently located/nearby (39%) and traveling to a location (35%). Twenty-seven percent of Americans would be more likely to try a new food while traveling and 16% would be willing to try a new food cooked by their partner. Rather than cooking at home which may be tiring for some, Americans pointed to their favorite places to dine out including casual dining (52%) and family-style restaurants (42%). Interestingly, Americans have access to seven different types of cuisine options within a 10-mile radius. Perhaps unsurprisingly, the top cuisine Americans cook at home was found to be American (75%), however, nearly half of those surveyed said they were tired of cooking the same types of food. “Global cuisine is very on-trend right now, and American lamb is an excellent source of protein in the world’s most flavorful and healthy, traditional cuisines, from Middle Eastern to Mediterranean and South American,” said Megan Wortman, executive director of the American Lamb Board. “For those respondents that have never tried lamb, I encourage them to step out of their comfort zone and experiment with different cuts, maybe even start with ground lamb. They might just surprise themselves in how much they love it.” Regardless of their self-proclaimed adventurous eater status, Americans have tried mushrooms (74%), sauerkraut (57%), lamb (56%) and even liver (51%). But of those who haven’t branched into this territory, bison (22%), basmati rice (18%), kimchi (16%), curry (12%) and lamb (12%) topped the list of foods Americans are willing to try. Survey data also showed that 40% of respondents would be interested in eating more lamb if they knew more about nutrition, sustainable lamb production and practices. “Consumers should feel good about purchasing American lamb,” said Wortman. “Our family farmers and ranchers throughout the U.S. are passionate about providing high quality, flavorful lamb in a way that not only sustains our industry and supports our communities, but it also preserves our land and resources for future generations.” TOP 5 REASONS PEOPLE DON’T WANT TO TRY A NEW CUISINE ● I’ve never had the opportunity to try it - 40% ● It is not available in my area - 26% ● I’m afraid I won’t like it - 24% ● I don’t like the flavors/ seasonings - 13% ● I’ve never tried the ingredients - 10% TOP 5 THINGS THAT WOULD INSPIRE PEOPLE TO TRY A NEW CUISINE ● Friend or family member recommendation - 47% ● If it was conveniently located/nearby - 39% ● When I am traveling to that location - 35% ● My partner encouraged me to try it - 27% ● Someone else cooks it for me - 24% AMERICANS’ FAVORITE LAMB DISHES ● Lamb chops - 33% ● Gyro - 27% ● Kabobs - 16% ● Taco - 14% ● Shepherd’s Pie - 14% ● Curry - 11% ● Lamb burger - 10% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by the American Lamb Board between March 10 and March 14, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Preparing to move in with your partner soon? You may want to make room for their favorite stuffed animal. According to new data, fifty-two percent of Americans grew up sleeping with a security blanket or stuffed animal, and 77% reported continuing to do so, even when sharing a bed with their partner. The recent study of 2,000 U.S. adults who live with a partner discovered that, when it comes to being a considerate co-sleeper, some of your current bedtime rituals may need to be re-considered. Conducted by OnePoll for Serta Simmons Bedding, the survey delved into the sleeping and nighttime habits of cohabiting couples and discovered some of their top sleep disruptors including when their partner steals the covers (35%), wakes them up tossing and turning (35%), sleeps with the television on (28%), snores (28%) or sleeps with the lights on (27%). Another non-negotiable for many? Showering before bed. Nearly two-thirds (64%) of those polled claimed to always shower before bed, while 58% said they’d be bothered if their partner didn’t. “Co-sleeping comes with its own set of sleep disruptors. For those looking to achieve higher quality sleep when co-sleeping, it’s important to work with your partner to agree to a sleep routine and environment which could range from regular sleep and wake times to removing unnecessary distractions from the bedroom,” said Laura Brewick, President of Serta, Serta Simmons Bedding. “The right mattress can also help. Individuals who co-sleep should look for sleep products that offer features addressing motion transfer to avoid middle-of-the-night wake ups as well as cooling technology, which becomes more essential when sharing a bed.” Respondents seem to agree. When asked what could contribute to better sleep, a new/better mattress (36%), new/better pillows (34%), or a bigger bed (29%) topped the list. But there is another option co-sleeping couples are considering to get better rest – sleeping apart. Nearly half of those surveyed (49%) are willing to try sleeping in a separate bed, and that may be because the average cohabiting person receives less than four good nights of sleep a week. Survey methodology: This random double-opt-in survey of 2,000 Americans who live with their partner was commissioned by Serta Simmons Bedding between Feb. 16 and Feb. 20, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Nearly a third of Americans prefer a good hot dog over a Thanksgiving feast (32%), according to new research. A survey of 2,000 U.S. adults found that people are psyched for summer, feeling “very” or “extremely” excited about the change of season (54%). A third of respondents are so excited that they considered the start of summer as happening earlier than June (31%), looking out for warm weather (50%) and longer days (21%) as the hallmarks of the season. And people get so excited for summer that they begin switching their wardrobe to warm-weather clothing as early as April (26%). Conducted by OnePoll for Chinet, the survey also found that Americans are keeping busy this summer, with 68% saying they’re likely to attend the most gatherings during this season. This summer, the average respondent plans on having four pool/beach days, bringing along chips (57%), lemonade (56%), iced tea (55%), fresh fruit (54%) and sandwiches (51%). Similarly, they’ll go to five barbecues, expecting to chow down on burgers (77%), hot dogs (72%), chicken (65%) and ribs (62%). Potato salad (62%) and corn (53%) are also important, as respondents averaged four side dishes are necessary when eating food from the grill. Gatherings will be all the rage, as people said they’ll attend an average of three birthday parties, picnics and outdoor social events, where they’ll snack on sandwiches (62%), followed by fresh fruit (54%) and chips and dip (53%). For more momentous occasions like weddings or wedding showers, dainty options like finger sandwiches are a must (52%), along with fresh fruit (49%), cocktails (45%) and pastries (38%). No matter where they’re going, 40% enjoy taking advantage of the weather and eating outdoors when possible during the summertime because of the fresh air (79%) and sun (71%). So much so, that more than half of these respondents said they wish they could eat outdoors all year round (58%). Thirty-one percent are also less bothered by eating “messy foods” in the summer than at other times of the year. “Summer is a great time to gather with your friends and family for an outdoor hangout,” says Melissa Rakos, Chinet® brand manager. “Whether it’s hosting a backyard barbecue, eating dinner at the lake, or snacking poolside, disposable tableware means more time to spend with loved ones and less time worrying about the cleanup of messy meals.” Food makes the season for some, as seven in 10 agree that some foods just taste better during this time of year (71%) like watermelon (74%), ice cream (68%) and lemonade (59%). Cookout staples such as barbecued chicken (54%), hot dogs (54%) and corn on the cob (54%) also made the list of foods that taste better during summer. Half of those surveyed agree that of all the seasons, summer has the best food like fresh fruit, cold drinks and barbecue above fall’s Thanksgiving meals and apple pie or winter’s soup and hot chocolate. In the summer, respondents said they’re likely to consume snacks (37%) and light meals (61%) the most, while heavy meals are reserved for winter (64%). Interestingly, 32% are likely to cook more during the summertime than in other seasons. When hosting others for summer events, nearly half of respondents get creative by cooking new food (48%). “Summer months welcome the opportunity to try new recipes for your next gathering,” said Rakos. “We encourage everyone to carve out time to find these little moments while preventing them from being overwhelmed with hosting and cleaning up.” Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Chinet between April 26 and May 2, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

It takes less than 20 minutes for the average American to know if they want a second date, according to new research. The survey of 2,000 single Americans (who are dating and/or looking for a partner) revealed the average respondent knows whether or not they’d like to see someone again at the 19-minute mark of their first date. That may vary by age, too, as older respondents have higher standards for a potential partner — 67% of Gen Zers said they have high standards, while 77% of Gen X said the same. When it comes to the date itself, physical appearance is important to 44% of respondents, but a greater value is placed on manners (51%), personality (48%) and conversational skills (47%). Commissioned by Avocado Green Mattress and conducted by OnePoll, results found that while conversational skills are valued, the specific topics of conversation can be a red flag. Results found 53% would be turned off if someone brought up sex on a first date, with younger respondents more likely to agree (56% of Gen Z vs. 39% of Gen X). Religion and exes were also revealed to be taboo topics for a first date, with about half the panel finding them to be a red flag (51% and 47% respectively). The survey looked beyond first dates and delved into partner compatibility, especially when it comes to sustainability. Seventy-four percent of respondents are more likely to go on a first date with someone if they’re thought to be sustainable. And 44% have discussed environmental issues while on a first date. The survey found 82% think it’s important to have a sustainable partner, and 76% find being environmentally friendly an attractive trait in a partner. “Sustainability is sexy,” said Jessica Hann, Avocado’s Senior Vice President of Brand Marketing and Sustainability. “It’s an important core value, and sharing values is essential to compatibility and seeing a future with someone.” Seventy-two percent of respondents believe when couples have a shared commitment to sustainability, they’re more likely to have a successful relationship. But the survey also found that 43% of respondents have “eco-shamed” their partner — calling them out for wasteful or environmentally-unfriendly behavior. And despite people seeking out sustainable partners, the survey also revealed that 45% have caught their partner sneakily doing something that isn’t eco-friendly. “Nobody likes a greenwasher,” said Hann. “It’s on each of us to follow through and make the choices that actually support our values — like taking care of our planet.” WHAT’S CONTRIBUTED TO THE ENDING OF A RELATIONSHIP? Clinginess — 43% Overuse of social media — 42% Poor hygiene — 42% Lack of/differing sense of humor — 41% Being too obsessed with their pet — 40% Poor manners — 38% Not liking a specific food — 35% Being too talkative — 31% Being too messy — 25% Never washing the dishes — 18% Never cooking meals — 14% Not being reliable — 14% Being too competitive — 13% Being too negative — 13% Lied about something — 13% Rude to waitstaff — 13% My pet didn’t like them — 12% Bad sex — 12% They didn’t care about being sustainable — 11% Not willing to change — 11% Survey methodology: This random double-opt-in survey of 2,000 single Americans (who are dating and/or looking for a partner) was commissioned by Avocado Green Mattress between May 4 and May 9, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Nearly eight in 10 (78%) American investors are rethinking their financial future — especially high earners. That’s according to a recent poll of 1,000 US investors, which revealed 85% of high earners (those with a household income between $150,000 and $199,999) were likely to reexamine their approach to their finances. Most investors (62%) already have a strategy to build wealth and over three-fourths (77%) believe it is not only important to save for retirement, but to also pass on wealth to their families.

The ‘70s nostalgia is over — 42% of Americans regret ever thinking shag carpets, conversation pits and wood-paneled walls were ever trendy. A new poll of 2,000 US homeowners found 75% admit some of their past home improvement choices aged poorly over the years, and 69% are embarrassed to have people over to their home due to their aesthetic choices. Half have even been judged by someone else over how their living space is decorated. Along with the 1970s icons, people said they regret having their TVs mounted above eye level (43%) or over the fireplace (40%), and 15% regret their paint color choices, particularly avocado green (53%), eggshell white (49%) and millennial pink (44%). Respondents also identified the home improvement projects that are the most “in” — decorating with live flowers (57%), reclaimed wood art (54%) and crown/base moulding (52%) — and the most “out” — chalkboard walls (39%), poured cement art (39%), applying wallpaper (38%) and framing mirrors (36%). Commissioned by Slickdeals and conducted by OnePoll, the study found 85% believe their home is in “dire need” of some updating, and 78% already have plans for home improvement projects this year. These home improvers are planning to renovate or redecorate an average of three rooms in the next six months, putting their focus on the living room (49%), primary bedroom (48%) and kitchen (47%). The results also suggest that the average homeowner plans to spend at least $1,753 on their upcoming projects. However, 81% are trying to keep their projects as close to their budget as possible. Nine percent of respondents even claimed they could do it for under $500. "Changing your home to reflect your style can be done even with a smaller budget,” said Vitaly Pecharsky, head of deals for Slickdeals. “This can start with something as simple as decluttering your home to larger changes such as bathroom vanities and appliances. Tapping into seasonal sales can also help you save.” The most popular aesthetics people currently stick to in their homes are modern (29%), bohemian (12%) and rustic (7%). When it comes to inspiration, many turn to the classics: decor/architecture magazines (55%), home improvement apps (54%) and TV shows (50%). According to those polled, the best, most aesthetically-impactful “small” home improvement changes are simple ones like painting walls (46%), decorating with trinkets and tchotchkes (46%), buying new throw pillows (45%) and hanging art (44%). Over half (52%) have considered changing their home’s aesthetic because of something they found and bought on sale. Seventy-three percent are willing to purchase something for their home if it’s on sale, even if it doesn’t fit in with their home’s aesthetic. Pecharsky added, “Finding a sale doesn’t have to mean sacrificing on your home’s aesthetic. By checking back regularly with a deal site like ours, you can find the best products at the best prices.” 13 BIGGEST DECOR REGRETS -Shag carpeting - 43% -Conversation pits/recessed seating - 43% -TVs mounted above eye level - 43% -TVs mounted above a fireplace - 40% -Wood-paneled walls - 39% -Reclaimed wood art - 35% -Vinyl wall stickers - 32% -Lawn ornaments - 29% -Kitchen islands - 23% -Popcorn ceilings - 20% -Kitchen peninsulas - 17% -Furniture/upholstery covers - 17% -Glass tables - 16% Survey methodology: This random double-opt-in survey of 2,000 American homeowners was commissioned by Slickdeals between March 27 and April 3, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Tired of hearing the word “vibes” everywhere? Don’t lay the blame solely on Generation Z – Millennials are just as guilty of using it, too. That’s just one takeaway from a survey of 3,000 North Americans split evenly by generation, which sought to determine what might impact different demographics’ interactions with office spaces and other local businesses such as restaurants, cafés, hotels and more. While 18-to-26 year olds were most likely to use the word “vibes” to describe how a place feels (48%), 27 to 42-year olds weren’t far behind (47%) – and even surpassed their Gen Z counterparts in the United States (47% vs. 42%).

More than half of Americans (51%) experience "scent-stalgia", missing the comforting scents of their homes after being away for a couple of days. Interestingly, 66% of people said that they can recognize the unique scent of their own home, according to a survey of 2,000 Americans. For many, that aroma brings feelings of comfort - a sentiment shared by 77% of respondents. Thirty-eight percent of respondents also had a “familiar” feeling. These familiar scents not only included “traditional” aromas like flowers, but also the familiar scent of a freshly cleaned home. When it comes to favorite scents people enjoy at home, floral (17%) and clean or sanitizing (e.g. chlorine bleach) (14%) topped the list, followed by citrus (13%), baked goods (11%) and wood/natural scents (13%). What’s more, six in 10 Americans, even as adults, are able to describe the scent of their childhood home, with wood/natural scents like cedar, pine and fresh-cut grass being the most popular (50%), followed by clean scents (48%). The survey, conducted by OnePoll on behalf of AlEn USA, found that homes have the power to influence moods and emotions mainly on Gen Z (78%) followed by millennials (67%) and Gen X (56%). The top feelings associated with home among all generations were relaxation (38%), happiness (36%) and centeredness (32%). Leaving home can be tough for anyone, and the average American begins to miss their home after nearly five days away. It’s the comfortable and cozy feeling they miss the most (54%), followed closely by personal belongings (53%). People inherit scents, items, and crucial life skills and resources from past generations that they want to hold on to as long as possible. That's why household chores like cleaning can bring about a sense of nostalgia for those who learned from their loved ones. Those skills include how to do laundry (54%), cook a certain meal (49%), clean in a specific way (48%) and even how to deep clean (43%). “In the wake of the pandemic, most of us are spending more time at home than ever before,” Tanu Grewal, chief cleaning officer at AlEn USA, said. “How that home smells can significantly impact our emotions and lifestyle, and many of us feel nostalgic for those scents when we’re away. We’ve found that taking on a regular cleaning routine can be one way to keep the house smelling fresh – and give it that signature, reliable scent that’s always comforting to come home to.” To boost the scent of their home, the study found that people opened windows for fresh air (47%), cleaned regularly to remove odors (45%) and burned scented candles (43%). The average clean smell lasts almost three days according to the survey. Cleaning also has mental health benefits, as the results showed that after cleaning their home respondents are typically left feeling satisfied (49%), productive (42%), relaxed (40%), accomplished (37%) and in control (35%). “For many people, cleaning can be a source of calm and relaxation, and aroma absolutely plays into that feeling,” Grewal said. “When you combine the comforting smell of home with the meditative act of cleaning, it can create an incredible de-stressing effect that leaves you feeling ready to tackle the rest of your day.” TOP MENTAL HEALTH BENEFITS ASSOCIATED WITH CLEANING A HOME ● Satisfaction - 49% ● Productivity - 42% ● Relaxation - 40% ● Accomplishment - 37% ● Control - 35% ● Happiness - 35% ● Mindfulness - 30% TOP FEELINGS THE SCENT OF HOME BRINGS ● Relaxation - 38% ● Familiarity - 38% ● Happiness - 36% ● Centeredness - 32% ● Energized - 28% TOP SCENTS PEOPLE ENJOY THE MOST AT HOME ● Floral scents (e.g. flowers, potpourri) - 17% ● Citrus scents (e.g. lemon, orange)- 13% ● Clean/Sanitizing (ex. chlorine bleach) - 14% ● Baked Goods (fresh bread, cookies) - 11% ● Wood/natural scents (e.g. cedar, pine, fresh cut grass) - 13% Survey methodology: This random double-opt-in survey of 2,000 general population was commissioned by AlEn between April 25 and April 27, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Nearly half of women think they have more social barriers to overcome than previous generations (44%), according to new research. A survey of 2,000 women 25-40 and 55-80 looked at how women view themselves in society and found that four in five agree that society puts a lot of pressure on women to look or act a certain way. The top barriers women find themselves faced with are feeling like they need to “cover up” or hide parts of their body (23%) and dealing with the fear of aging (20%).

If you enjoy spending time on your own, you are more likely to enjoy red wine, according to new research. A survey of 2,000 American adults who drink wine regularly looked at the personality differences based on respondents’ favorite style of wine and found that those who enjoy red wine said they’re introverts (48%), while respondents who enjoy sparkling wine, are the most likely to be outgoing, identifying as extroverts (40%). In tune with their favorite wine, rosé drinkers believe they’re the happy medium, establishing themselves as ambiverts (32%).

More than one in four Americans believe they can will their sickness away, according to new research. A poll of 2,000 Americans revealed that until they have cold sweats or chills (48%), a fever (46%) or see green snot (21%), they won’t acknowledge they’re sick. Despite other tell-tale signs such as body aches (46%) or a juicy cough (19%), it takes Americans an average of two days of symptoms before admitting they may be unwell. Almost three in five (59%) respondents are guilty of using the “it’s just allergies” excuse at least some of the time, though only 20% are likely to believe that line from someone else. But if they were to wake up tomorrow with a sore throat, one-third (34%) would attribute it to allergies, compared to 16% who would consider themselves sick — another 14% would blame the weather. Conducted by OnePoll on behalf of Mucinex, results showed that the average person gets sick two times per year, though 37% tend to ignore their symptoms at least one of those times. Most commonly respondents ignore a runny nose (45%), but they also tend to brush off a cough (33%), headache (29%) or body aches (26%). And when those symptoms persist, the average respondent comes to terms with their sickness after two days. But how do people approach that first day feeling under the weather? More than one-third (36%) are more likely to carry on and work, rather than take a sick day (25%). Though concerns over losing a day of pay (31%) or work piling up (22%) tend to force respondents’ hands, 37% believe that working takes their mind off being sick. However, healthy coworkers tend to disagree. Almost three-quarters (71%) of respondents believe that it is rude to come to work when you’re sick. "We want to remind people that taking care of their health should always be a top priority, and that includes taking the time to rest and recover when necessary,” Albert So, marketing director of Mucinex, said. “It's important to understand your body and your symptoms so you can choose the right medication to address your needs." Symptoms that leave respondents down for the count include fever (56%), general weakness (39%) and stomachs (26%). Others succumb to body aches (37%) and headaches (30%), leaving them likely to bow out of certain activities. But when FOMO wins, respondents tend to power through their symptoms for events such as funerals (35%), their own wedding (34%) or a vacation (34%). Some respondents aren’t willing to disappoint their loved ones and will persist for school pick up and drop off (24%) or someone else’s wedding (16%). "It's understandable that people may feel pressure to keep working or attend important events when they're feeling sick, but everyone has their own pace of healing,” So said. “Staying home and taking care of yourself with the right symptom relief can actually be more productive in the long run. Don't ignore your body's warning signs.” TOP SYMPTOMS AMERICANS IGNORE ● Runny nose - 45% ● Cough - 33% ● Headache - 29% ● Body aches - 26% ● Sinus pressure - 22% ● Sore throat - 21% ● Draining mucus - 19% ● Stomach - 14% ● Fever - 14% WHY DO AMERICANS AVOID TAKING A SICK DAY FROM WORK? ● I don’t want to lose a day of pay - 31% ● I don’t want my work to pile up - 22% ● No one else can handle/knows how to do my job - 21% ● My workload is too heavy - 16% ● My boss/manager will be unhappy with me - 16% ● I worry my coworkers are already too busy - 14% ● My coworkers will be unhappy with me - 10% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Mucinex between April 14 and April 19, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Have you been procrastinating your spring cleaning? You’re not alone — 90% of Americans say they get anxious cleaning their home. A poll of 2,000 US adults revealed the areas that make people the most anxious when they think about cleaning them: floors (54%), carpets and rugs (52%) and refrigerators (52%). Roughly three-quarters of respondents (72%) admit they’re not as thorough as they should be when it’s time to clean, and areas of their home will often go neglected because they’re either too hard to reach (44%), are difficult to clean (39%) or they don’t have the time to clean (38%). And Americans aren’t necessarily the most diligent cleaners, the survey found. Half (53%) either “always” or “often” cut corners when cleaning. Only nine percent claim they never cut corners. Similarly, 49% admit to “always” or “often” pretending to not see a mess so someone else can clean it instead. Commissioned by Casabella and conducted by OnePoll, the study found 84% of people have some kind of cleaning routine at home, but two-thirds spend less than 40 minutes in any given room when cleaning it. According to the findings, most of the time spent cleaning takes place in the kitchen (39%), bathroom (25%) and bedrooms (18%). A third (33%) are most likely to deep clean — disinfecting, scrubbing, or cleaning hard-to-reach areas — only before hosting guests. Similarly, 26% only do it before a holiday comes up and 22% do it seasonally. “While deep cleaning your home can be an overwhelming task, there is a lot you can do to make the process more enjoyable and help you to achieve a more thorough clean,” said Tom Barber, SVP Marketing & Product Development at Casabella. “Because floors, specifically, make up the largest area of the home and can take a longer time to finish, you’ll want to make sure that you are being most effective with your routine for a more sanitary clean, like having separate buckets for clean and dirty water when mopping.” But it might all be in vain. The average person’s home only lasts 12 days after being cleaned before it starts to get dirty again, making a plea for daily cleaning. Merely one in five (21%) of people said they clean their floors every day, more than bedrooms (17%), bathrooms (17%) and closets (13%). Similarly, 24% believe floors should be cleaned every single day. A large majority (84%) felt confident in their abilities to tell whether something in their home is truly clean or not — claiming their home only feels clean once it lacks dirt particles (60%), smells sanitized (58%) and lacks stains (52%). When it comes to floors specifically, people said they know how to clean carpets best (62%), followed by tile (61%), hardwood floors (53%) and linoleum (48%). A majority appear to be precise when it comes to their floors — 79% said they’re aware of dirt being mopped up from the floor goes into the bucket and then back to the floor again, making messes messier. Four in five (83%) believe having separate buckets for clean and dirty water is a more effective and sanitary way to clean. “Confidence in your cleaning ability is key, but so is having the right equipment,” continued Tom Barber. “Having products that bring harmony to your home and life and that make it easier to clean can be a game changer for many — allowing for more convenient use and taking less time to clean, which ensures the time spent isn’t in vain.” TOP 9 ANXIETY-INDUCING AREAS TO CLEAN Floors - 54% Carpets/rugs - 52% Refrigerators - 52% Windows - 50% Dishwashers - 48% Microwaves - 47% Closets - 47% Sofas/couches - 34% HVAC systems - 21% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Casabella between April 10 and April 11, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average person spends nearly 50 hours a year purchasing beverages at the café during the workday. A survey of 2,000 on-site employees found it takes about 16 minutes to leave one’s desk, buy a drink and return, but with three such trips a week, employees end up losing an entire work week per year. However, having a favorite beverage in hand can help kick-start one’s day. To get their workday going, people usually get organized (60%), sip their favorite beverage (59%) and check their emails (55%). While a hot cup of coffee (66%) is the most popular first drink of the day, participants also prefer cold drinks such as iced coffee (47%), water (45%) and flavored water (30%). Conducted by OnePoll on behalf of multi-beverage system maker Flavia, the survey also found there may be a link between drink preference and productivity. Seventy-seven percent of coffee drinkers need two or more cups of coffee to feel productive on a workday, with nearly a quarter (24%) noting Mondays were the day of the week they needed the most coffee. Six in 10 (60%) turn to a hot cup of coffee to improve their mood at work, as well. Sometimes, though, it takes getting creative with one’s beverage to freshen things up. Nearly two-thirds (64%) “always” or “often” vary the type of drink they consume as the hours go by. Aside from hot coffee (77%), people also drink water (70%), iced coffee (64%), tea (62%), juice (55%) and flavored water (51%) while they work, among other beverages. “Over a third (37%) of those surveyed would like the ability to brew hot and cold beverages and more than a quarter (26%) want to be able to brew different kinds of beverages at work,” said Camille Vareille, VP, Head of Marketing Americas, Lavazza Group. Money spent on beverages also adds up quickly. While at the cafe, the average American buys about 2.5 drinks, totaling about $16 per visit. With more than three visits to the café per week, that amounts to over $2,800 a year. “The survey revealed that nearly 87% of respondents were going into the office between two to three days a week. Over eight in 10 employees said having free beverages as a workplace perk would make them feel valued, and offering free beverages was the most requested perk to encourage employees to work from an office. Investing in an array of beverages on-site can not only save employees time and money but also help with bringing them back into the office,” Vareille added.

The average person spends nearly 50 hours a year purchasing beverages at the café during the workday. A survey of 2,000 on-site employees found it takes about 16 minutes to leave one’s desk, buy a drink and return, but with three such trips a week, employees end up losing an entire work week per year. However, having a favorite beverage in hand can help kick-start one’s day. To get their workday going, people usually get organized (60%), sip their favorite beverage (59%) and check their emails (55%). While a hot cup of coffee (66%) is the most popular first drink of the day, participants also prefer cold drinks such as iced coffee (47%), water (45%) and flavored water (30%). Conducted by OnePoll on behalf of multi-beverage system maker Flavia, the survey also found there may be a link between drink preference and productivity. Seventy-seven percent of coffee drinkers need two or more cups of coffee to feel productive on a workday, with nearly a quarter (24%) noting Mondays were the day of the week they needed the most coffee. Six in 10 (60%) turn to a hot cup of coffee to improve their mood at work, as well. Sometimes, though, it takes getting creative with one’s beverage to freshen things up. Nearly two-thirds (64%) “always” or “often” vary the type of drink they consume as the hours go by. Aside from hot coffee (77%), people also drink water (70%), iced coffee (64%), tea (62%), juice (55%) and flavored water (51%) while they work, among other beverages. “Over a third (37%) of those surveyed would like the ability to brew hot and cold beverages and more than a quarter (26%) want to be able to brew different kinds of beverages at work,” said Camille Vareille, VP, Head of Marketing Americas, Lavazza Group. Money spent on beverages also adds up quickly. While at the cafe, the average American buys about 2.5 drinks, totaling about $16 per visit. With more than three visits to the café per week, that amounts to over $2,800 a year. “The survey revealed that nearly 87% of respondents were going into the office between two to three days a week. Over eight in 10 employees said having free beverages as a workplace perk would make them feel valued, and offering free beverages was the most requested perk to encourage employees to work from an office. Investing in an array of beverages on-site can not only save employees time and money but also help with bringing them back into the office,” Vareille added. WHAT PERKS WOULD ENCOURAGE ON-SITE EMPLOYEES TO WORK FROM AN OFFICE? Free beverages - 46% Required breaks - 45% Free food - 45% On-site gym - 43% Office lounge/social area - 42% Ability to bring pets to work - 36% Ability to bring kid to work - 29% On-site games - 22% In-person employee clubs - 14% – 16.4 minutes per cafe visit x 3.42 visits to the cafe per week = 56.088 minutes a week, x 52 weeks in a year = 2,916.576 minutes or 48.61 hours a year $6.27 spent per beverage at a cafe on an average visit x 2.56 beverages per visit = $16.0512 per visit x 3.42 trips a week = $54.895104 spent per week x 52 weeks = $2,854.55 a year Survey methodology: This random double-opt-in survey of 2,050 U.S. adults who work on-site or in an office was commissioned by Flavia between March 29 and April 4, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Do you own an Australian Shepard, Border Collie or a Corgi? According to a new survey, you might just own America’s most spoiled dog. A poll of 2,000 US dog owners revealed 60% swear they own the “world’s most spoiled dog” and two-thirds of them have a herding dog. Non-sporting dogs like Bulldogs, Boston Terriers and Shiba Inus came in second place for the nation’s most luxuriated breeds, earning 64% of the vote. And in third place with 59% are terrier breeds like Russell terriers, Scottish Terriers and Staffordshire Terriers. Similarly, 79% of herding dog owners claimed their dogs live like royalty at home, tying with runner-ups sporting (79%) and terrier (79%) breeds. An overwhelming majority (96%) said they spoil their pets in a wide variety of ways and 37% treat their dogs so well, they’d take the chance to switch bodies with their pups for a day if they could. When asked what they would do for that day, respondents said they’d probably play all day long (47%), sleep in until noon (42%) and sleep where they usually wouldn’t be allowed to (37%). People’s penchant for giving their dogs the life of luxury can be explained by four in five who treat and talk to their dogs as if they were human. Many talk to them as if they were children (32%), babies (18%) or like another adult (18%). Commissioned by Solid Gold and conducted by OnePoll, the study found two-thirds of terrier owners love giving their dogs extra treats throughout the day, while 29% of toy breed owners love to serve their pups the finest bottled or filtered water in their bowl. One in four (28%) herding dog owners love to take their dogs with them on vacation and 26% of working dogs get treated to meals being prepared by hand by their owners. “Most of us will make the claim our dog is ‘the’ most spoiled dog, but there’s a clear trend pointing towards smaller breeds as being the most doted on,” said Yvethe Tyszka, vice president of marketing at Solid Gold. “Regardless of size or breed, all dog owners agree their pups deserve the best with delicious treats, walks, and all of our attention.” Ahead of Mother’s Day, the survey also revealed the “dog mom” persona 75% of women surveyed take pride in. Sixty-seven percent of them believe dog moms should be celebrated on Mother’s Day just as much as human moms, and 58% plan to spoil their dogs for Mother’s Day. A third of women (32%) admit they likely treat their dogs more luxurious than themselves, and another third treat them better than their kids (17%) and significant others (16%). Mother's Day is the time for ‘dog moms’ to receive lots of love and affection from their fur baby,” continued Tyszka. "A perfect day to celebrate the dog mom in your life to something special this year, and then of course treat your dog, too.” WHAT TO DO IF YOU WAKE UP AS YOUR DOG -Play all day long - 47% -Sleep in until noon - 42% -Sleep where I usually don’t sleep - 37% -Beg humans to play with me - 34% -Bark at a stranger - 32% -Roll around in the nearest patch of grass - 32% -Chew on my favorite toy - 32% -Demand to be carried everywhere - 29% -Beg for pets - 23% -Get as dirty as possible - 22% Survey methodology: This random double-opt-in survey of 2,000 American dog owners was commissioned by Solid Gold between April 25 and April 27, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Enough talk about millennials and their avocado-toast-buying ways — new data suggests every generation is at risk of spending too much cash on their grub. A poll of 1,800 US adults found, across the board, 48% said their grocery costs are eating up the majority of their monthly budget, followed by utility bills (38%) and credit card debt (37%). Younger Americans seem to be focused on their financial positioning for the future, as well. Thirty-eight percent Gen Zers are delegating the majority of their monthly budget towards loans, while 46% of millennials are likewise spending most of their money tackling credit card debt. Meanwhile, 45% of Gen X is spending the most on groceries, 43% of baby boomers are paying the most on utility bills and 43% of the Silent generation are forking up the most for their rent and/or mortgages. Commissioned by UserTesting and conducted by OnePoll, the study also revealed that when it comes to finances and banking, people across all generations prefer a human touch — 83% said they prefer using a physical bank for their financial needs. A third of people (36%) said they “strictly” use physical banks, ditching digital completely — including 40% of Gen Z and 34% of baby boomers. In comparison, only 10% overall said they rather just use a digital bank with no physical presence. People who prefer physical banks said they like having the confidence their transactions are being handled correctly (60%) and being able to talk to a human (51%). We’re seeing a strange dichotomy in banking unfolding in front of us,” said Dana Bishop, VP of Experience Research Strategy at UserTesting. “We know physical banking branches are closing in droves, yet the data here supports that consumers — especially in younger generations — crave the human-first benefits traditional banks provide. “It’s important for digital banking platforms to consider the preferences and behaviors of their customers when building and designing products and services in order to meet this new need.” While many said they prefer physical banks, 67% said they still trust digital wallets and mobile banking apps – most popular amongst younger generations (76% of Gen Z and 86% of millennials) and least popular for baby boomers (48%). Two in five (41%) prefer mobile payment apps as a way of sending money back and forth and 53% do so up to five times per month. Six in 10 (60%) also admitted they’re more likely to spend money frivolously when using digital payment options. Four in five (79%) digital bank users wished their banks offered some of the perks traditional, physical banks already have — such as the 45% of them that wish online banks offered the ability to talk to humans for customer support. Out of all the respondents surveyed, Gen Z rather talk to humans the most (60%), compared to the Silent generation (49%) and baby boomers (28%). “In reality, there’s still an open space for hybrid institutions to exist,” concluded Bishop. “Both digital and traditional banking platforms have their exclusive benefits, but there is a clear want and need for institutions to exist in both physical and digital worlds, providing the shared perks either can offer.” TOP 3 MONTHLY BUDGET SPENDS PER GENERATION GEN Z Groceries - 48% Credit card debt - 41% Rent - 39% MILLENNIAL Groceries - 55% Credit card debt - 46% Utilities - 44% GEN X Groceries - 45% Rent/mortgage - 38% Utilities - 38% BABY BOOMER Groceries - 47% Utilities - 43% Rent/mortgage - 31% SILENT GENERATION Groceries - 45% Rent/mortgage - 43% Loans – 39% Survey methodology: This random double-opt-in survey of 1,800 Americans with bank accounts was commissioned by UserTesting between March 3 and April 12, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average parent will drive over 1,400 miles to their destination before considering another mode of transportation, according to new research. A survey of 2,000 car owners or drivers who are parents of school-aged children revealed that when going on a trip, parents will drive an average of 1,479 miles before choosing to fly or take a train. To put it into context – that’s longer than a one-way trip from NYC to Walt Disney World. Not only do 85% of parents prefer to drive whenever possible, but 78% believe that their child also prefers to be in the car. In fact, the average family takes about five road trips per year, meaning the average family vehicle has seen about 25 different ones in its lifetime. Conducted by OnePoll on behalf of Kelley Blue Book, results also found that 73% consider their car to be an extension of their home. For 57% of parents, family vehicles have earned their home 2.0 status due to the fact that they’ve owned it longer than their apartment or house. But for others, making memories (51%), spending time with family (50%) and sharing meals together (47%) gives their car a homey feel. Almost two-thirds (65%) of parents spend at least 30 minutes driving every day, with 12% spending more than three hours each day behind the wheel. One-quarter (25%) say they use their car mostly to commute to work every day. But the top reason parents use their car is to drive their child to activities such as sports practice or music lessons (46%). On average, parents have owned their car for about five years, though 25% have been driving the same wheels for seven or more years. And respondents attach fond memories to these vehicles, as they’ve safely transported a new family home after their child was born (39%) and created memories on the first family road trip (36%). “Family cars are not just modes of transportation, but vessels of memories,” said a spokesperson for Kelley Blue Book. “From road trips to soccer games, first dates to driving tests, family cars have been witness to countless life events and have become a part of the family story.” Despite the stereotypes, almost three-quarters (74%) never thought they’d own the type of car they currently own — 26% currently own a minivan and another 19% consider it their ideal family vehicle. Growing up, parents dreamt of certain features in their family car, like a TV (45%) sunroof (45%), speakers (44%), snack dispensers (43%) and even flight (42%). Today they’re hoping for more practical features such as adaptive cruise control (35%), blind spot warnings (34%) and automatic emergency braking (33%). Though some hold onto more childish ambitions, such as snack dispensers (32%) or the ability for their car to fly (29%). “For families who spend a significant amount of time on the road, the importance of being both comfortable and safe in your vehicle cannot be overstated,” the spokesperson added. “Whether it's for long road trips or daily commutes, having a reliable car that provides comfort and convenience can make all the difference. While parents may dream of special features, the reality is that family cars are the one factor that see it all - from meals on the go to extracurricular activities - and a comfortable ride can help make those experiences more enjoyable.” HOW DO AMERICANS DECORATE THEIR CAR? ● Custom seat covers/upholstery - 47% ● Stickers - 46% ● Custom paint - 45% ● Multicolor lights - 44% ● Rhinestones - 44% ● Glitter - 40% TOP WAYS TO MAKE YOUR CAR FEEL HOMEY ● Air freshener - 41% ● Cup holders/coasters - 37% ● Speakers - 36% ● Car diffuser/humidifier - 34% ● Heated seats - 33% ● Lap blanket - 33% ● Key chains - 32% ● Picture of a loved one - 32% Survey methodology: This random double-opt-in survey of 2,000 American drivers/car owners who are also parents of school-aged kids was commissioned by Kelley Blue Book between March 24 and March 29, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Moms are confident in themselves as 73% feel they are the best mom in the world. According to a new survey of 2,000 moms, eight in 10 moms believe that they are the driving force of their family and that the family would be lost without them. When it comes to their superhero traits, moms are confident in their problem-solving (52%), nurturing (50%), multitasking (41%), organization/time management (36%), and communication (34%) skills. Conducted by OnePoll on behalf of Care.com, the survey found that 83% of moms look to other moms for support and advice finding it helpful. An additional 77% of moms reported feeling empowered when they see other moms sharing their hardships and experiences. When looking for advice on parenting or family-related topics, moms also turn to family members (56%), their partners (52%), online parenting forums (46%), online blogs (43%), and social media (36%). Online platforms and social media in particular are helpful as 71% of moms found that social media helped them discover new parenting strategies and techniques, and 78% think that online representations of moms are relatable in some ways. But there are also negative effects of social media use among moms, as 66% compare themselves to other parents online, and 62% to second guess their parenting decisions. Eight in 10 feel pressure to live up to the standards of parenting advice they see online. Moms suggest that moms can inspire one another by providing emotional support and encouragement (68%), being honest about the difficulties of motherhood (62%), and sharing advice and tips (53%). “There’s no one-size-fits-all parenting playbook, but this research suggests that moms want and benefit from community and connection with other moms,” said Maressa Brown, senior editor of Care.com. “They’re building a network of support they can lean on when dealing with the challenges and celebrating the joys that come with motherhood.” The biggest challenge moms face is managing their kid’s educational activities (53%) followed by a lack of time for self-care (51%) and financial struggles (48%). For those that prioritize self-care, 60% engage in hobbies or activities that make them happy, 49% try to get enough sleep and rest, and 42% connect with other moms for support and encouragement. Still, seven in 10 wish they had more time for themselves, and eight in 10 agree that moms would love to hire help for family and home responsibilities if they could get it. Despite that strong desire, there’s a stigma around hiring help, as 72% of moms agreed that they might feel guilty for accepting help, leading to feelings of failure. Despite these challenges, moms keep themselves motivated by using affirmations such as “I am a great mom, and my kids love me” (36%) and “I am doing the best I can, and that’s enough” (26%). TOP 5 SKILLS MOMS ARE CONFIDENT THEY HAVE ● Problem-solving - 52% ● Nurturing - 50% ● Multitasking 41% ● Organization/time management - 36% ● Communication - 34% TOP CHALLENGES MOMS FACE ● Managing your child's education and school-related activities -53% ● Lack of time for self-care and personal interests -51% ● Financial struggles and budgeting -48% ● Navigating your child's health and medical needs -45% ● Dealing with behavioral or disciplinary issues with your child -37% ● Balancing work and family responsibilities -34% BEST WAYS MOMS PRIORITIZE SELF-CARE ● I engage in hobbies or activities that make me happy -60% ● I try to get enough sleep and rest -49% ● I connect with other moms for support and encouragement -42% ● I exercise regularly -41% ● I practice mindfulness or meditation -40% ● I schedule alone time for myself regularly -36% Survey methodology: This random double-opt-in survey of 2,000 US moms was commissioned by Care.com between March 24 and March 31, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

More than a third of employees spend an average of an hour a day working from bed (35%), according to new research. A survey of 2,000 people who work mostly or entirely remotely explored how working from home has evolved over the last few years. Prior to the pandemic, when respondents worked outside of the office, they reported working from a hotel (43%), a friend or family member’s home (36%) or coffee shop (28%). Nearly a third of those surveyed even worked from their car (28%) and others worked while wave-watching at the beach (8%). That mobile office mentality has given way to the home office. Now, most respondents work primarily from a dedicated home office (63%). Conducted by OnePoll for Office Depot, the survey found that 55% of people who recently moved did so, at least in part, because they needed a better home office workspace. The lack of a dedicated home workspace is even more of an issue for those who have had roommates. A quarter of those who live with others report needing more space since they share a workspace with other members of their household (25%), and 31% of these respondents said they have a hard time evenly dividing the time. In addition, creating a successful home office space that encourages productivity requires both time and money. The average remote worker has spent about $1,700 of their own money on equipment or tools to work more comfortably from home, with 30% claiming they have “remodeled” their workspace at least three times since they first started working from home. Respondents said the most underrated products for having a productive and enjoyable work environment are an adjustable chair (24%), a spacious desk with storage (22%), organizational tools like planners or desk organizers (10%) and a laptop stand/riser (9%). While working remotely may not be perfect for everyone, respondents said the pros outweighed the cons. They reported being able to dress comfortably (57%), having no commute (54%) and working on their own schedule (53%) as the top perks. And with more than three in four (77%) saying at least half of their time is spent in their home office compared to all the other rooms in their home, workers are looking to customize these spaces more than ever. “Working from home has evolved from makeshift workspaces using countertops and barstools to more thought-out home office setups that rival even the best corporate office spaces,” said Kevin Moffitt, president of Office Depot. “As fully remote and hybrid work models continue to gain momentum, we expect people will continue to invest in optimizing their home offices.” The evolution of remote work is evident. More than a third of those surveyed (35%) said that if they had to use the same home office setup they had when they first started working remotely, they would not even be able to do their job today. In terms of what prompted their decision to set up a dedicated home office space, most people did it to help make working easier or more efficient (63%) or because they needed a more comfortable workspace (52%), while 43% needed to remove distractions from their environment and another 37% needed more space to do their work. But not all respondents are comfortable with their current at-home workspace — 44% said that lately, their home just feels like their workplace and most agree that it still needs improvement (68%). Seven in 10 said there are still items that they haven’t purchased yet that would make their work-from-home life better, including storage (36%), office décor (34%) or a larger desk (34%). Others would love to add another monitor (30%) or a high-quality camera for video calls (27%). “The positive impacts of a comfortable and efficient home office environment cannot be overstated,” said Moffitt. Survey methodology: This random double-opt-in survey of 2,000 remote and hybrid employees who primarily work from home was commissioned by Office Depot between March 20 and March 23, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Nearly eight in 10 (78%) parents read their children the same books that were read to them as kids, new research suggests. A recent survey of 2,000 parents with school-age kids (ages 5–18) found that most claim to “always” or “often” read to their child before bedtime (63%), averaging four nights a week. When they do read to their kids at night, parents choose from an average of three books in their child’s “bedtime reads” collection.