2022 the most emblematic Christmas films Aldi parodies “Mom, I missed the plane!” with carrots

1 year ago
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It's only a matter of weeks before the holiday season begins. If Christmas is widely awaited by children, this period is also very popular with brands, which take advantage of it to unveil original and festive speeches.

And since 2016, the German supermarket chain Aldi has made a habit of producing a 100% adorable Christmas advertising spot featuring Kevin the carrot. So for this year 2022, the hard-discount giant has decided to wink at one of the most emblematic Christmas films by parodying "Mom, I missed the plane".

The little carrot and the protagonist of the film not only have their first names in common, but also lively and funny adventures that have been recreated in collaboration with the McCann UK agency.

The 90-second commercial begins with Katie, Kevin's wife, realizing once seated on the plane that he is not with her to go to Paris. Meanwhile, Kevin, who has stayed warm at home watching a football game, sees intruders outside the front door and decides to put a plan in place to scare them away like Macaulay Culkin in the original film. .

But the task will not turn out to be so simple for Kevin who will very often be fooled by his own traps and realize belatedly that the mysterious visitor is, in reality, Santa Claus. By derisively diverting the cult scenes of the film, Aldi wanted to highlight the importance of celebrating the end of year celebrations with the family.

This year again, the marketing operation was carried out for the benefit of the Neighbourly association, which offers a digital platform for appeals for financial or food donations. And if you missed it, we invite you to (re)discover Disney's latest Christmas short film on the importance of family ties.

圣诞节,阿尔迪模仿“妈妈,我错过了飞机!”配胡萝卜

离假期开始只有几周的时间了。如果孩子们普遍期待圣诞节,那么这个时期也很受品牌欢迎,品牌利用它推出原创的节日演讲。

自 2016 年以来,德国连锁超市阿尔迪 (Aldi) 养成了制作 100% 可爱的圣诞广告片的习惯,广告中的主角是小胡萝卜凯文。因此,对于今年的 2022 年,这家硬折扣巨头决定通过模仿“妈妈,我错过了飞机”来对最具象征意义的圣诞电影之一眨眼。

小萝卜和影片主人公不仅同名,还与麦肯英国公司合作重现了生动有趣的冒险经历。

90 秒的广告以凯文的妻子凯蒂开始,他一坐上飞机就意识到他不是和她一起去巴黎的。与此同时,一直待在家里看足球比赛的凯文看到前门外有入侵者,并决定像原版电影中的麦考利卡尔金一样制定计划将他们吓跑。 。

但事实证明,对于凯文来说,任务并不那么简单,他经常被自己的陷阱所愚弄,后来才意识到这位神秘访客实际上是圣诞老人。通过嘲讽地转移电影中的邪教场景,Aldi 想强调与家人一起庆祝年末的重要性。

今年,再次为邻里协会的利益开展了营销活动,该协会提供了一个数字平台来呼吁捐款或食品捐赠。如果您错过了它,我们邀请您(重新)发现迪士尼关于家庭关系重要性的最新圣诞短片。

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