Gruen Transfer
1 year ago
32
The Gruen Transfer is a phenomenon that describes how consumers can become disoriented and lose their sense of purpose when shopping in an unfamiliar environment.
Through examples and real-life situations, we'll explore how retailers use the Gruen Transfer to manipulate shoppers into spending more money than they intended. We'll also discuss the psychological principles behind this phenomenon, including how it relates to consumer behavior and decision-making.
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