1 year ago

184

The Gucci Ghost creator opens the door to his art studio for an interview with Adam!

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0:00 Intro
0:32 Introducing Trevor "Trouble" Andrew
0:59 Growing up in Nova Scotia, learning about music and punk culture through skateboarding and snowboarding
5:45 "I'm losing track of time 'cause I'm enjoying the process of learning, and I think that's why I've found sucess."
6:34 Adam asks about the importance of logos and packaging, pre-digital era
7:50 Snowboarding sponsors and entering local, national, and global competitions
9:14 Access and utilization of creation tools, past versus present
11:56 “My mom gave me a crazy amount of freedom as a kid!”
12:46 Winning a snowboarding competition in Sweden at 16 years old for $50,000, against the top 25 snowboarders in the world
15:02 Trevor’s injuries from action sports
16:10 “Skateboarding is the gnarliest to me.”
16:51 Riding in cities versus mountains
18:25 Being exposed to the chaos lifestyle at a young age
19:28 Trevor talks using competing to get out into the world and provide for the family
21:36 "Contests are like performing live, doing a video part is like making your album."
23:31 Adam and Trevor's subculture similarity
24:43 Bringing style and fashion to the snowboarding scene
26:09 Adam asks: "Is wearing jeans inconvenient on a snow-covered mountain?"
26:44 Snowboarding injuries and experimenting with music
27:51 Putting first few songs up on MySpace and getting love from Bam Margera, skaters, and surfers
29:08 Moving to New York, forming a band, and performing at live shows
29:33 Trevor says his music was genre-breaking, post-punk, synthwavy
30:40 "I feel like that's as far as my music career really went. Snow, skate, surf. It was really underground."
31:14 Adam asks Trevor if he wanted to be the biggest musician possible
32:03 "When you make something with like real intention, it always finds it's way in it's time. It doesn't have to happen in your time, sometimes it happens after you're dead!"
32:20 Trevor explains the importance of losing track of time, honestly working on what you love
34:44 Understanding the dynamics of collaborating with brands and corporations
35:57 "I know myself and I know that I obsess on things. That's why, you won't catch me doing meth!"
37:12 Trevor explains staying busy and jumping from project to project
38:47 Adam asks Trevor if he has ever been financially incentivized
40:10 The origin story of GUCCIGHOST
42:26 Dapper Dan appreciation and influence
43:00 Bringing a new, profound, punk-rock energy to the Gucci brand
43:37 Trevor says he did not start GUCCIGHOST to try to get to Gucci
44:39 Trevor's mentality in the early days of GUCCIGHOST: "Shit, I'm just gonna do this 'til they sue me or hire me!"
45:36 Adam asks Trevor if he ever felt he was doing free promotion for Gucci
46:55 The fascination and elitism of prestige brand names
48:48 The story of officially working with Gucci and 75% of his prior work being used in the first collection
51:36 "My intention was, just, to use them as a vessel to like bring my art to the surface. I would have done it for free at the time."
53:06 Being trusted and collaborating with Gucci and creative director Alessandro Michele
55:08 Trevor says he wasn't a bootlegger, he was a reimaginer
57:21 "I was so hyped too when I went to China for the first time. And went to the market and saw my bootleg stuff. I was like, I really made it!"
57:58 The 6-year relationship with Gucci and their support of Trevor's independent work
1:00:33 Starting the brand REAL BUY and museum show in Shanghai
1:03:11 ComplexCon booth and the purpose REAL BUY
1:04:17 The future infrastructure of REAL BUY and being a leader
1:05:54 Trevor's 30-foot high microwave art piece
1:08:10 Trevor tells the story of meeting his wife, Santigold
1:10:28 Life after Santigold blew up and support system
1:13:34 Trevor talks becoming a father with creative children and a newfound sense of time
1:19:36 Getting approached by the Winklevoss Twins to be one of the first artists to make an NFT on Nifty Gateway
1:21:41 Trevor's explains his final GUCCIGHOST project: a 3D digital space of his original art studio in Bed-Stuy, New York
1:25:55 Trevor explains his decision to move on from GUCCIGHOST
1:27:51 The art world's perspective and outlook on NFT's
1:31:07 Adam asks: "How do you imagine the next 10 years of your life going down?"
1:31:41 The commonality of perspective changes when becoming a parent
1:34:48 Trevor's advice for ambitious creatives
1:36:28 Outro