CRAFTING THE STORY WHICH SHAPES THE FUTURE IS A PRIMARY ROLE OF LEADERSHIP

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10 months ago
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CRAFTING THE STORY WHICH SHAPES THE FUTURE IS A PRIMARY ROLE OF LEADERSHIP

“The pick up line, the brand slogan, the sales pitch, the battle cry they are all tools of the same origin. These are the stories we select to tell to win over a date, a business partner, a customer, a toddler, an investor to our way of thinking. These stories are carefully selected, diligently crafted, masterfully connected and expertly delivered. When all the puzzle pieces fall in place we win. When all the puzzle pieces fall in place, we connect with the hearts and minds of the listeners and persuade them to momentarily view the world through our eyes. When all the puzzle pieces fall in place we gain buy in, convert a new follower or fan and inspire immediate action. These stories have the power to transform our world. These stories are a primary role of great leaders.” J Loren Norris

WATCH THE VIDEO 7–19-23: http://www.jlorennorris.com/podcast/crafting-the-story-which-shapes-the-future-is-a-primary-role-of-leadership

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