Amazon PPC Optimization Strategies To Improve Your Conversion Rates | SSP #484
Today, we’ll have a special TACoS Tuesday episode in the Serious Sellers Podcast, where our host Shivali Patel and her guest, Chris Rawlings of Sophie Society, dive into the world of Amazon PPC by answering your questions live and talk about strategies to level up your PPG game, uncovering hidden gems that can significantly enhance your click-through and conversion rates. We kick things off with a critical takeaway: the importance of benchmarking your essential metrics, a practice that forms the bedrock of a successful Amazon PPC strategy. Tune in as we unravel techniques to boost your CTR and conversion rates while exploring the intriguing “Random Walk Hypothesis.” Listen as we tackle live audience questions and even share wisdom on countering dips in conversion rates caused by negative reviews. Exploring bid adjustment modifier percentages and unveiling the Stealth Targeted Product Placement Campaign, we ensure every stone is turned in in your quest for Amazon PPC excellence. Stay tuned till the end for ways to connect with Chris Rawlings and Sophie Society, plus an invitation to participate in Chris’ Amazon PPC Challenge that will propel you to the next level!
In episode 484 of the Serious Sellers Podcast, Shivali and Chris discuss:
01:12 – Meet Our Guest Chris Rawlings
03:01 – Amazon Ads Strategy For New Sellers And Brands
09:58 – You Need To Benchmark Your Key Metrics
11:45 – How To Improve Your CTR And Conversion Rates
15:58 – The Random Walk Hypothesis
19:46 – Q: How To Find CTR And CVR In SQP and Product Opportunity Explorer
21:32 – Q: My Conversion Rate Has Dropped Because Of Bad Reviews
25:26 – Q: Do You Do Bid Adjustment Modifier Percentages On Top Of Search And/Or Product Pages?
29:38 – The Stealth Targeted Product Placement Campaign
32:29 – Join Chris’ Amazon PPC Challenge
32:59 – How To Contact Chris And Sophie Society
Today, we’ll have a special TACoS Tuesday episode in the Serious Sellers Podcast, where our host Shivali Patel and her guest, Chris Rawlings of Sophie Society, dive into the world of Amazon PPC by answering your questions live and talk about strategies to level up your PPG game, uncovering hidden gems that can significantly enhance your click-through and conversion rates. We kick things off with a critical takeaway: the importance of benchmarking your essential metrics, a practice that forms the bedrock of a successful Amazon PPC strategy. Tune in as we unravel techniques to boost your CTR and conversion rates while exploring the intriguing “Random Walk Hypothesis.” Listen as we tackle live audience questions and even share wisdom on countering dips in conversion rates caused by negative reviews. Exploring bid adjustment modifier percentages and unveiling the Stealth Targeted Product Placement Campaign, we ensure every stone is turned in in your quest for Amazon PPC excellence. Stay tuned till the end for ways to connect with Chris Rawlings and Sophie Society, plus an invitation to participate in Chris’ Amazon PPC Challenge that will propel you to the next level!
In episode 484 of the Serious Sellers Podcast, Shivali and Chris discuss:
01:12 – Meet Our Guest Chris Rawlings
03:01 – Amazon Ads Strategy For New Sellers And Brands
09:58 – You Need To Benchmark Your Key Metrics
11:45 – How To Improve Your CTR And Conversion Rates
15:58 – The Random Walk Hypothesis
19:46 – Q: How To Find CTR And CVR In SQP and Product Opportunity Explorer
21:32 – Q: My Conversion Rate Has Dropped Because Of Bad Reviews
25:26 – Q: Do You Do Bid Adjustment Modifier Percentages On Top Of Search And/Or Product Pages?
29:38 – The Stealth Targeted Product Placement Campaign
32:29 – Join Chris’ Amazon PPC Challenge
32:59 – How To Contact Chris And Sophie Society
-
2:08:10
LFA TV
6 hours agoEP 47: Miles Guo Trial Special with Special Guests - Truth, Betrayal, and Fox Hunt | WHISTLE BLOWERS 6.01.24 12pm EST
19.4K7 -
1:13:59
Tactical Advisor
4 hours agoVault Room Tour/Unboxing- Vault Room Live Stream
19.9K2 -
1:11:28
The Squad
10 hours agoArsenal's Huge Summer🚨Olise to Man Utd DEAL✅ Osimhen to Arsenal or Chelsea☑️ UCL Final Preview
31.7K6 -
56:23
Trumpet Daily
1 day ago $1.10 earnedCohen Is Free to Lie and Steal, but Trump Is Guilty of Something - Trumpet Daily | May 31, 2024
23.8K47 -
8:26
MichaelBisping
23 hours agoBISPING CHOKES OUT STEVE-O! | JACKASS STAR PUT TO SLEEP BY UFC CHAMP! *FULL VIDEO*
45.8K12 -
20:00
Clownfish TV
21 hours agoGoogle Hurt ITSELF in Its Confusion!
54.2K55 -
24:20
Brewzle
1 day agoWe Went Unicorn Bourbon Hunting In Louisville, KY
55.7K8 -
35:39
Degenerate Jay
1 day agoGoldenEye 007 Saved James Bond - Movie Review
52.7K6 -
14:54
Mr Reagan
1 day ago $0.46 earnedWE ARE ALL MAGA NOW
44K108 -
15:35
Space Ice
1 day ago'The Beekeeper' Exposes The Dark, Gritty, & Violent World Of Apiculture - Best Movie Ever
46.8K22