Japan: SEGA Announces Future of Dreamcast - 31/01/01 | AP Archive

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Título Original: JAPAN: SEGA ANNOUNCES FUTURE OF DREAMCAST
Publicado em 21 de Julho de 2015
Créditos: Associated Press, SEGA
Publicação Original: https://www.youtube.com/watch?v=8WTxxmuk0PU

Descrição Original do Autor:

10.899 visualizações 21 de jul. de 2015
(31 Jan 2001) Japanese/Nat
XFA
Sega Corporation announced on Wednesday that it will cease production of its Dreamcast home video-game machine in March.

The decision is seen as a clear acceptance of defeat to its Japanese rivals Sony and Nintendo.

SOUNDBITE: (Japanese)
"We hereby announce our decision to stop production of Dreamcast as of the March term of 2001."
SUPER CAPTION: Hideki Sato, Vice President, Sega Corporation

Sega console sales will now only continue until their inventory is cleared.

The company currently holds 2 million machines worldwide, at a cost of about 70 billion yen (dlrs 601 million).

Sega acknowledged the video-game machine business was difficult because the manufacturer had to offer costly, sophisticated machines at affordable prices, counting on revenue from software sales to boost profits.

The troubled company was unable to improve sales during the key Christmas season in the United States where game fans had given up on the machine in favour of the new Sony PlayStation2, which has sold 6.4 million worldwide in about a year.

Sega's greatest strength is seen in its software lineup, which includes Sonic the Hedgehog games.

The company also announced Wednesday that it will now concentrate on the manufacture of games for Sony's PlayStation2 and Nintendo's Game Boy Advance.

They are also scheduled to enter talks to make games for Microsoft Corporation Xbox and Nintendo's Game Cube.

Both game machines are slated for sale later this year.

Sega has also been working on games for mobile telephones and home appliances.

SOUNDBITE: (Japanese)
"We will expand our business as the soft maker from now onwards. We will provide soft titles both for Dreamcast format and for the other hard formats. Supposing Microsoft's XBox and Nintendo's Gamecube are to be launched as planned, we aim for the next term for the 50 % increase of sales of this term-9 million soft titles.
SUPER CAPTION: Tetsu Kayama, Sega Corporation

The company's woes continued across the Pacific in recent months despite slashed cuts in Dreamcast prices.

In the United States, Dreamcast consoles were marked down to dlrs 149 from dlrs 199 last fall, and rebates were offered to spur sales.

In Japan, retail costs were cut from 29,800 yen (dlrs 256) at its launch in 1998 to 19,900 yen (dlrs 170).

Dreamcast sales totaled 2.3 million worldwide - about half of its target.

Dreamcast sales in the United States totaled 1.35 million - far short of the company's original goal of 7.5 million by March 31.

About 280,000 Dreamcast consoles were sold in Japan.

Sega's software sales also suffered as a result, it said.

Sega revised its forecast for the fiscal year ending in March to losses of 58.3 billion yen (dlrs 501 million), worse than the prediction it gave last November of losses totaling 23.6 billion yen (dlrs 203 million).

Revenue forecasts were revised to 260 billion yen (dlrs 2.2 billion), down from 320 billion yen (dlrs 2.7 billion).

Sega's main competitor, Sony, has sold about 76 million of its original PlayStation consoles worldwide.

Nintendo, the maker behind the Mario and Pokemon games, has sold 30 million Nintendo 64 consoles and 105 million Game Boy machines worldwide.

But market share is expected to become even more tightly coveted when Microsoft launches its Xbox system later this year.

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