Kids Are Reconnecting With Nostalgic Toys Signaling Rejection of Woke Lunacy

One of Spokane’s most impressive collections of toys is in a hardware store and began offering toys about three years ago when the historic White Elephant closed. “We constantly hear customer feedback about what they want to see,” said Tom Barany, part-owner of the store.
Since then, Toyland, as it is called, has grown to offer more toys every year.
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“At first, there were some things that we didn’t have,” Barany said. “But now we have a thorough spread of toys.” According to Barany, some of the store’s most popular items look similar to decades earlier. Legos, Pokémon, Barbie dolls and Hot Wheels are all big sellers. “Pokémon is astoundingly popular right now,” he said. “I’d say it’s more popular now than when I was a kid, and it was pretty darn popular – it’s had a total resurgence.”

But old toys coming back to popularity is not just isolated to this hardware store. It’s a trend weaving throughout the toy industry. Despite being introduced in the 1960s, sales of the Tonka Mighty Dump truck rose more than 250% year-over-year during the COVID-19 pandemic, according to the Washington Post.

In the same article, Jay Foreman, the CEO of Basic Fun!, said his company is selling more Care Bears than ever, since their introduction in the early 1980s. Though old toys are doing well, more technologically advanced gadgets still garner attention, Barany said.

“Remote-controlled cars are always popular, but drones are big right now,” he said. “Usually any type of drones we get sell out quickly.” But the blockbuster sellers are the classics. And major toy brands know it.
Fisher-Price has continued its strategy to emphasize nostalgia from the ‘80s and ‘90s.

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