Mercedes Hits the Brakes on EVs: Rethinking the Road to Electrification
Mercedes-Benz is adjusting its electric vehicle (EV) strategy due to market challenges and reduced demand, reflecting broader industry trends in the shift towards electric mobility. The company's decision to slow down its EV rollout comes amidst cooling demand for luxury EVs, particularly in key markets like China, where low-cost EVs are experiencing faster growth. Economic factors, such as the global economic slowdown and higher interest rates, have also impacted the luxury car market, prompting Mercedes-Benz to reassess its approach. Despite this, Mercedes-Benz remains committed to electrification, planning to launch several EVs based on its upcoming Mercedes-Benz Modular Architecture, starting with an all-electric CLA sedan in 2025, and a hybrid powertrain featuring a new four-cycle engine in 2026. However, achieving cost parity between EVs and traditional vehicles remains a significant challenge, with Mercedes-Benz acknowledging that this goal is "many years" away. Nonetheless, the company is optimistic about its long-term EV prospects, betting big on next-generation EVs to make a substantial impact, including an electric version of the CLA promising competitive range. This cautious approach by Mercedes-Benz reflects the broader challenges facing the automotive industry in its transition to electric mobility, including economic factors, consumer preferences, and technological hurdles.
-
28:17
Proof Bread
12 hours ago $0.08 earnedHandmixed Rye Bread the Sourdough Way
14.1K7 -
7:30
The Spoken Garden Channel
19 hours agoRemoving English Ivy This Spring
6.55K -
6:08
scoutthedoggie
1 day agoAirsoft Girl with Magpul PDR
10.4K3 -
0:37
AnthiBozoviti
1 day agoAnthi Bozoviti ||| Rain Earth, Tear Earth (Ancient Greek Lyre)
10.8K11 -
1:55
ChrisShimojima
1 month agoSafe Society | Official Red Band Trailer - FULL AUDIO SERIES NOW STREAMING
109K31 -
26:29
JoBlo Originals
17 hours agoWhat Happened to CHANNING TATUM?
37.9K8 -
1:00
Hannah Barron
20 hours agoHannah Barron Rides a Mechanical Bull!
34.5K14 -
10:33
TudorDixon
1 day agoThe Failure of Democratic Propaganda | The Tudor Dixon Podcast
34.9K52 -
20:19
MYLUNCHBREAK CHANNEL PAGE
17 hours agoFinding the Old World Caves?
40.3K29 -
28:37
Science & Futurism with Isaac Arthur
22 hours agoCan We Terraform The Moon?
19.4K19