Why I love investing with M1 Finance

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A brokerage built for today’s investor
M1 Finance empowers you to manage your money and build wealth with ease. Just create and automate your portfolio – we’ll take care of the rest for free.

M1 mobile app shows how to create custom investment portfolio with unique Pie interface.
Create your portfolio
Build your portfolio of the stocks and ETFs you want, or select from dozens of expert-curated portfolios.

Automate your investing
Just add money and M1 will automatically and intelligently invest it in your personalized portfolio.

Ditch your old brokerage.
Stop trading.
Start investing with M1.

Transforming the way you invest
M1 isn’t just another platform to purchase stocks and place trades - we’re completely reimagining the way you interact with your investments. That’s why we invented the Pie, a powerful yet elegantly simple new way to comprehensively build and manage your portfolio.

M1 Finance portfolio with 5 stocks
Simply select your investments and add them to your Pie. Each holding will represent one “slice.”

Investments as slices in your Pie
Set the target weight of each slice. These percentages correspond to the portion of your overall portfolio.

Adding money to portfolio Pie
Just fund your Pie, and money automatically flows into your investments to align with your target asset allocation.

Easily visualize portfolio performance. Slices that outperform their target weight will grow, while underperforming slices will shrink.

Cash moving into underweight slice of Pie
As you continue to fund to your portfolio, money will automatically flow into your investments to bring slices back to their targets.

Add, remove, or edit slices at any time so you’re always invested exactly how you want.

Mobile phone displaying M1 Finance Expert Pies
Expert Pies
You can choose from professionally designed Pies crafted to meet particular goals, align with your risk tolerance, or allow you to easily invest in entire industries. M1 Expert Pies use proven methodologies used by some of the world’s most successful brokerages and advisors.

Mobile phone displaying targets in M1 Finance Pie
Custom Pies
Build a portfolio completely customized to your unique financial goals and preferences with M1 Custom Pies. Choose from individual stocks, ETFs and even combine with Expert Pies to build your ideal long-term portfolio.

Stocks and ETFs
Build your portfolio by selecting any public company, industry, or sector of your choosing. Choose from any stock or ETF traded on major exchanges (NYSE, NASDAQ, and BATS).

Stock certificates showing securities available on M1 Finace
Scissors cutting dollar bill show fractional shares put every penny to work
Put every penny to work
Investing in only whole shares limits your wealth building potential, making diversification difficult and causing cash to sit idly in your account where it can’t accrue value. M1 uses fractional shares, so you’re always fully invested — down to the penny.