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Walmart+ week dates released, Amazon Prime now includes a Grubhub food delivery subscription, and Amazon's new analytics page. This and more buzzing news on this week's episode! Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Walmart launching sale ahead of Amazon Prime Day https://www.axios.com/2024/05/30/walmart-plus-week-sale-amazon-prime-day Amazon Prime now includes a Grubhub food-delivery subscription https://www.cnbc.com/2024/05/30/amazon-prime-grubhub-subscription.html Amazon gets FAA approval to expand drone deliveries https://www.axios.com/2024/05/30/amazon-faa-drone-delivery Amazon expands A-to-z Guarantee in Europe to include property damage and personal injury claims https://www.aboutamazon.eu/news/customer-trust/amazon-expands-a-to-z-guarantee-in-europe-to-include-property-damage-and-personal-injury-claims Why Temu’s E-Commerce Model Is a Threat to U.S. Patent Holders https://observer.com/2024/05/why-temu-poses-a-threat-to-american-businesses-and-patent-holders/ Join us as we break down the latest feature alerts from Helium 10, along with a must-know training tip of the week on how to know who is running ads on your product page and your competitor’s product pages. Don't miss out on the insights that can make you a serious player in the e-commerce world! In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:45 - Walmart+ Week Announced 01:40 - Amazon x GrubHub 02:51 - FBA Inventory Analytics 04:02 - Amazon Drone Deliveries 05:00 - Amazon A-Z Claims 05:43 - Temu Counterfeits 06:33 - Helium 10 New Feature Alerts 07:40 - Pro Training Tip: How To Know Who Is Running Ads On Your Product Page Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one. ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

In this TACoS Tuesday episode, we answered all of your Amazon PPC questions live while also discussing the nooks and crannies of bid management, dayparting, different ad types, and so much more. Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq Is the Amazon marketplace's tide too strong, or can new and seasoned sellers still navigate the choppy waters of Amazon PPC to find success? Join Shivali Patel, along with Matthew FitzMaurice from Pacvue, as we chart a course through the intimidating yet rewarding seas of Amazon advertising. This TACoS Tuesday, we're not just talking shop; we're equipping you with a compass and map to master keyword research, manage bids with precision, and understand the rhythms of dayparting that keep your budget afloat and your goals in sight. Amazon's landscape is dominated by PPC, but that doesn't mean getting organic sales from your campaigns is a lost cause. We share a lot of tactics for enhancing retail-ready content and fine-tuning your bids to catch the eye of shoppers sailing by. Learn how to stay vigilant on the metrics that matter—CPC, impressions, and click-through rates—while also steering the helm of your PPC campaigns with the discerning eye of a captain deciding when to lower sails (daily budgets) or adjust course (bids). Our discussion also offers insights into managing the choppy waters of high-cost keywords and understanding when it's time to make a strategic retreat. Our final topic dives into using Amazon advertising to claim your market share. We uncover the secrets of sponsored product placements, brands, and display campaigns, aided by the navigational tools of Helium 10's Adtomic and Pacvue. Whether you're launching a new product flotilla or reinforcing the fleet of established offerings, we're here to help you sail smoothly through budget considerations, historical data analysis, and the essential practice of continuous testing. All hands on deck—this episode is a voyage to the heart of Amazon advertising success. In episode 563 of the Serious Sellers Podcast, Shivali and Matthew discuss: 00:00 - Amazon PPC Q&A and Ad Strategies 05:53 - Optimizing Keyword Campaign Performance 06:57 - Strategies for Boosting Organic Sales 11:37 - Optimizing High-Cost Keywords in Campaigns 14:09 - Optimizing Keywords for Market Share 16:41 - Keyword Performance Evaluation and Decisions 17:01 - Optimizing Amazon Advertising Performance 18:59 - Analyzing Sponsored Product and Display Performance 20:16 - Optimizing Sponsored Display Campaigns for Success 23:35 - Optimizing Keyword Campaigns for Efficiency 25:53 - Maximizing Amazon Campaign Performance 28:19 - Automations in Advertising Platforms ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

How To View the History of Items Frequently Bought Together With Other Amazon Products | Black Box ProTraining Are you looking to find Amazon products that you could target in PPC Product targeting advertising campaigns? Helium 10 Black Box Product Targeting allows you in seconds to find the products that have showed up in frequently bought together sections of product pages, and even products that Amazon recommends that you advertise for! ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

In this episode, our guest talks about how he had over two years of Amazon failure but didn't give up. He then hit Amazon success and was able to quit his day job thanks to his new product research techniques. Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq Join us as we embark on a captivating journey with Clarence Cheang, one-half of The FBA Bros, who takes us through his inspiring transition from a full-time civil engineer in Singapore to a successful Amazon FBA entrepreneur. Clarence opens up about the rocky start to his online business back in 2019, where he faced a series of setbacks in the highly competitive niche. Despite facing compliance issues and patent infringement roadblocks, Clarence's relentless spirit and innovative product research techniques eventually led him to leave his day job behind. His story is a testament to the power of perseverance in the face of adversity. Listen in as Clarence shares a remarkable case study on the unpredictability of the Amazon marketplace, illustrated by the unexpected success of doormat sales amidst the COVID-19 pandemic. The surge in home decor interest during lockdowns provided a boost for one seller, but also taught a harsh lesson in inventory management as stockouts led to a loss of organic ranking on Amazon. Clarence walks us through the seller's recovery process, employing meticulous data analysis and keyword research, culminating in the serendipitous success of an egg pan product that turned their fortunes around. In this episode, we delve into the nuances of product research and the strategic brand-building essential for standing out on Amazon. Clarence Cheang highlights the crucial role of competition analysis, discussing the tools and techniques necessary to dissect competitors' keyword strategies and assessing product viability. Clarence exemplifies the success of this approach with his 'egg pen' product and underscores the importance of value addition through bundling, which propelled his egg pan to market prominence. We wrap up by exploring the advanced capabilities of Helium 10 tools and the pivotal insights provided by Amazon's Product Opportunity Explorer, emphasizing their role in sustaining a product's top-selling status amidst the ever-evolving marketplace challenges. In episode 562 of the Serious Sellers Podcast, Bradley and Clarence discuss: 00:00 - Amazon FBA Seller Success Story 01:55 - Career Exploration And Amazon FBA Launch 08:33 - Amazon FBA Success Through Product Research 09:15 - Stock Mistake Leads To A Big Loss 11:48 - Amazon FBA Success Through Research 13:55 - Product Research Success and Brand Building 19:17 - Strategic Niche Domination 24:32 - Amazon Success and Helium 10 Tools 28:24 - Competitor Conversion Analysis and Cerebro Queries ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

E-commerce reaching levels it hasn't released since COVID, Big changes coming to Amazon Alexa, and Walmart is releasing a new virtual shopping environment. These buzzing stories and more on today's episode! Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Target, Walmart shoppers seek home goods, grocery delivery online https://www.reuters.com/business/retail-consumer/target-walmart-shoppers-seek-home-goods-grocery-delivery-online-2024-05-22/ Join the Amazon Ads team and our very own Bradley Sutton on June 4 and 5 for a free virtual event to help you maximize your brand and performance marketing during Prime Day, coming back this July. http://h10.me/primeads Amazon plans to give Alexa an AI overhaul — and a monthly subscription price https://www.cnbc.com/2024/05/22/amazon-plans-to-give-alexa-an-ai-overhaul-monthly-subscription-price.html New Beta Amazon Advertising Product Launch - Canva Connect https://www.linkedin.com/posts/jeffreycohen_la-canvacreate-activity-7199484241636728835-1SAS/ TikTok unites ad tools (including new AI-driven products) with TikTok One hub https://www.tubefilter.com/2024/05/23/tiktok-world-ad-announcements-ai-symphony-one-shop/ Amazon Ramps Up Logistics Expansion to Speed Delivery, Reduce Costs https://www.pymnts.com/amazon/2024/amazon-ramps-up-logistics-expansion-to-speed-delivery-reduce-costs/ Amazon continues laying the groundwork for Prime to be to sports streaming what ESPN was to cable. https://www.axios.com/2024/05/19/amazon-nba-deal-nfl Will Walmart Dominate Virtual Retail? https://retailwire.com/discussion/will-walmart-dominate-virtual-retail/ In another part of our episode, Bradley highlights the latest from Helium 10, starting with a must-have Prime Day preparation checklist courtesy of Carrie at Helium 10. Tune in for updates on Adtomic's new features, including advanced custom PPC rules and insightful metrics that could be game-changers for your strategy. Don't miss our training tip that leverages Cerebro's historical data for seasonal product research, exemplified by a dive into Valentine's Day candy keywords that could give you an edge in the market. Whether you're new to the e-commerce scene or a seasoned pro, these discussions are packed with actionable advice to help you stay ahead of the curve. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:58 - Online Sales Surging 02:54 - Amazon Prime Day Ads - http://h10.me/primeads 04:06 - Amazon Alexa Update 06:05 - Amazon x Canva 07:02 - TikTok One Hub 08:12 - Amazon Size Chart Tool 09:02 - Amazon Logistics Plans 11:33 - Amazon x NBA 12:42 - Walmart Virtual Retail 14:28 - Prime Day Checklist - http://h10.me/primelist 14:58 - Helium 10 New Feature Alerts 17:05 - Get A Free Demo Of Adtomic - http://h10.me/adtomic 17:13 - Pro Training: Cerebro's Historical Data Analysis Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one. ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

How To Hyper Filter Amazon Search Results Without Being on Amazon | Black Box Pro Training Do you want to run a search on Amazon without having to be on Amazon so that you can deep dive into product metrics? Use the Helium 10 Black Box Niche Tool in order to search any keyword from inside of Helium 10! ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

How To Find Competitors For Any Amazon Product | Black Box Pro Training Do you want to know in seconds, what are the closest competitors to ANY product that you see on Amazon? Use Helium 10 Black Box Competitors to be able to pull the top 100 or even more competitors for your products, or any other product you see on Amazon! ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

How to increase your sales on Walmart, the success of beta coupons and subscribe on Walmart, and how to manage your inventory in this marketplace. This and more on today's episode. Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq From eBay to the e-commerce big leagues, Jason McLellan of VitaCup joins me to unpack the strategy behind his success in Walmart's evolving online marketplace. We kick off with an exploration of Walmart's responsive improvements to seller feedback and their platform, which has leveled up from just another retail site to a critical component in the omnichannel market. Jason's transition from an individual seller to a mover and shaker with VitaCup showcases the agility needed to thrive in today's digital retail space, and he doesn't hold back on sharing the victories and challenges of managing inventory and leveraging Walmart's coupons and subscription beta programs to forge lasting customer relationships. Then, we wade into the realm of subscriptions and coupons, tools that have become indispensable in the arsenal of online marketplaces. We dissect how VitaCup uses initial discounts to reel in customers and the art of maintaining them through smart cohort analysis. It's all about the numbers as we dive deep into data-driven decision-making, assessing how to track subscriber trends and harness coupons to boost conversions and brand credibility. And for those looking to sharpen their product listings, we provide a masterclass on balancing keyword richness with Walmart's preference for conciseness, ensuring your products shine brightly amidst the digital shelves. To wrap up, we tackle the nitty-gritty of optimizing product listings for peak sales performance on Walmart, balancing the act of keyword incorporation without tipping into overstuffing. We peer into the crystal ball of Walmart's future advertising enhancements like negative targeting and muse over the challenges of price parity and infringement headaches. If you're navigating the Walmart maze, the Helium 10 Winning with Walmart Facebook group is your compass – a community where sellers come together to trade secrets and solutions. So, stay tuned for the next round of insider tips next month on Walmart Wednesday, where we'll continue to chart the course toward success in the Walmart marketplace. In episode 561 of the Serious Sellers Podcast, Carrie and Jason discuss: 00:00 - Strategies for Success on Walmart.com 05:57 - Optimizing Listing Quality for Success 10:43 - Difference Between Amazon and Walmart 13:57 - Optimizing Subscription and Coupon Strategies 0:19:32 - Optimizing Walmart Product Listings for Sales 0:29:44 - Helping Sellers Navigate Walmart Issues ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

How To Search And Filter Amazon Brand Analytics Keywords | Black Box Pro Training Do you want to find an Amazon keyword where the top three clicked products show domination? Or maybe a keyword where the top 3 clicked products have a poor conversion rate? Learn how to use advanced filtering in Heilum 10 Black Box ABA to find new product opportunity. ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

In this episode, we’ve got a seller who works at a company that makes nine figures online. Amazon is their top marketplace, but you might be shocked to find out which brings in the second most sales. Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq Listen in as Grace Kopplin, a seasoned e-commerce expert with a marketing background and former Helium 10 blog writer, shares her journey from a Midwest upbringing to managing an Amazon team for a nine-figure e-commerce business. Grace's initial forays into retail buying and planning led to her pivotal shift to the e-commerce arena. As she recounts her experience honing analytical skills as a business analyst, we get an inside look at the strategies driving profitability and sales growth on the ever-evolving Amazon platform. During our conversation, we tackled the significant changes that Amazon sellers are facing, especially with the latest coupon and sales strategies in Q1 2024. Grace reveals how the new minimum discount requirements for coupons have transformed selling approaches, impacting product badging and organic ranking. We also talk about the intricacies of Amazon PPC advertising, including the exciting new video campaign options and store spotlight formats. Additionally, Grace provides insight into how resellers can navigate sponsored brand ads amidst fierce buy box competition and the potential for platforms like TikTok Shop to skyrocket brand awareness. To wrap up this episode, Grace and Bradley explore the implementation of AI in Amazon-selling strategies, noting the platform's dominance and the emerging significance of marketplaces like TikTok. We delve into how new Amazon data points and tools, like the Product Opportunity Explorer and Helium 10's Cerebro, are essential for content strategy and maintaining a competitive edge. Plus, don't miss our discussion on the unique challenges of managing large assortments in categories like apparel, footwear, and jewelry. Whether you're a seasoned seller or new to the e-commerce game, this episode is packed with actionable strategies and expert insights you won't want to miss. In episode 560 of the Serious Sellers Podcast, Bradley and Grace discuss: 00:00 - E-Commerce Strategies for Serious Sellers 01:21 - Grace's Backstory 06:11 - Managing Brand Registry and Fees Strategy 13:24 - Amazon Advertising and Selling Strategies 14:45 - New Amazon PPC Strategies and Challenges 20:02 - Amazon Launch Strategy Evolution 23:01 - Amazon Strategy and AI Implementation 25:12 - Leveraging Amazon Data for Strategic Advantage 32:22 - PowerPlay Hockey Jerseys and Conferences ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

How To Find Product Opportunity Using Amazon Brand Analytics | Black Box Pro Training Do you want to leverage Amazon data to find product opportunities? Amazon Brand Analytics has been a favorite data point for Amazon sellers for years. For the first time ever, you can now search the database of keywords in Black Box ABA (Brand Analytics) and leverage Helium 10 filters such as Title Density, Search Volume, and more! ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

Amazon's new fee policy is shaking up the game for sellers with high return rates. But that's not all - we're also unwrapping TikTok Shop's leap into markets like Mexico and Europe. This and more buzzing news on this episode! Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest tools and features, and provide a training tip for the week for serious sellers of any level. Amazon has announced some changes to the returns processing fee, which is expected to impact sellers on the platform who experience high return rates. https://www.helium10.com/blog/return-rate-processing-fee-update/ TikTok to expand e-commerce business into Mexico and major Western European markets amid scrutiny in the US, EU https://www.scmp.com/tech/tech-trends/article/3262039/tiktok-expand-e-commerce-business-mexico-and-major-western-european-markets-amid-scrutiny-us-eu Amazon VP Alan Moss Tells Advertisers At Tech Giant’s First Upfront That Putting Ads On Prime Video “Connected The Dots Across Our Universe” – Update https://deadline.com/2024/05/amazon-upfront-mike-hopkins-paul-kotas-streaming-advertising-1235915381/ Join us for an exciting in-person event held in the heart of the thriving city of Madrid. Home to the Kings of European Football Real Madrid, the Spanish Royal family, and some of the largest cultural events and landmarks in Europe, and now the AVASK Plus / Helium 10 Elite Madrid Seller Workshop! We have a day packed full of amazing speakers and topics that we’re sure you’ll love. Join some of the largest sellers in the e-commerce space as we deliver no-nonsense guidance for e-commerce sellers serious about making it big. Did you know that in Helium 10, you have a heat map of where in the USA your inventory is being held so that you can see the distribution of it, as well as a heat map of where your sales have been at the city or state level, over any date range? In this episode, we show you how you can find these maps and how you can use them! Plus, Helium 10 is changing the product research game by bringing back the Pinterest Trend Finder and adding the new tool Amazon Trending Keywords tool, revealing hot items with a simple click. Get set to spin the wheel of fortune and discover what's sizzling in the market on this episode of the Weekly Buzz. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:46 - Amazon High Return Rate Fee 04:57 - TikTok Shop Expansion 06:55 - Amazon Sponsored TV 09:31 - Event in Madrid 10:31 - Pro Training: Inventory Heat Maps 12:53 - Helium 10 New Feature Alerts Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one. #Helium10WeeklyBuzz #AmazonNews #amazonsellertips ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

How To Find Product Opportunity by Looking at the Top 10 Search Results | Black Box Pro Training Are you an advanced Amazon Seller who wants a very unique way to find new product opportunity? In Helium 10 Black Box Keywords, you can do a filter that allows you to find keywords that have certain results in the top 10 products that show up on the page so that you can laser focus your Amazon product research. ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

Is exiting your Amazon business just a dream now, in 2024? Are people and companies still buying Amazon businesses? Today's expert guest will discuss this and more in this episode. Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq Ever dreamt of cashing out big time on your Amazon business? Scott Deetz of the Northbound Group, an Amazon business exit expert, joins us today to unravel the strategies that could lead to a windfall sale in 2024. His expertise in the shifting sands of Amazon acquisitions is not just a beacon for those sailing towards a lucrative exit, but a lifeline for those aiming to navigate the complex seas of e-commerce business sales. Together, let’s dissect the importance of positioning your business as an alluring catch for an array of buyers, from eager individual investors to the more discerning eyes of private equity firms. Scott shares golden nuggets on how diversifying your business and sharpening your niche can amplify your business’s appeal and, crucially, its final selling price. The conversation takes a turn towards the post-sale horizon, where your involvement could sweeten the deal even more. We dive into the world of non-competes and post-sale roles, revealing how your sustained presence and niche passion might command a higher premium and ensure a smoother transition for the new owners. Moreover, Scott illuminates the strategic planning and negotiation maneuvers that can elevate your business from a standard market offering to a premium, sought-after asset. With his guidance, even the most veiled aspects of exit planning become clear, from managing the intricacies of your financials to negotiating earnouts that benefit both parties. Wrapping up, we pivot to the ultimate goal: securing seven to eight-figure exits that transform your financial landscape. Scott’s advice ranges from the practical—such as maintaining a robust product pipeline and savvy capital management—to the tactical, like understanding the fresh impact Amazon fees may have on the buyer’s calculus. In episode 559 of the Serious Sellers Podcast, Bradley and Scott discuss: 00:00 – Amazon Business Exit Strategies in 2024 05:19 – Evolution of Successful Amazon Business Exits 07:07 – Maximizing Amazon Seller Exit Strategies 16:11 – Financial Freedom and Business Exit Strategies 16:28 – Maximizing Business Exits With Strategic Planning 22:08 – Exit Planning and Negotiation Strategies 25:03 – Maximizing Business Value Through Strategic Planning 28:25 – Strategies for 7-8 Figure Exits 31:08 – Capital Strategy for Business Growth 34:43 – The Importance of Business Forecasting 36:00 – Actionable Knowledge and Contact Information ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

How To Find Product Opportunity by Searching for Keywords | Black Box Pro Training Do you want to search for which are the most trending keywords on Amazon so that you can find a new product to sell before your competitors? This video will show you how you can use Helium 10 Black Box Keywords in order to find keywords that have characteristics that could indicate opportunity for you! ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

Are you an Amazon wholesale or arbitrage seller, looking to check out all of the products one of your competitor sellers or brands are selling? Find out how to leverage Helium 10 Black Box Products in order to spy on your competitors storefronts or brand products! ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

In this episode, Janelle Page is back on the show to talk about how she’s working with a lot of celebrities and YouTubers to launch brands and all her best brand-building strategies. Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq Have you ever wondered what it takes to build a brand that thrives in the crowded e-commerce marketplace? Janelle Page, a brand-building expert, joins us today to unfold the strategies behind her success. She's the mastermind who's been turning heads with her product launches, teaming with celebrities and YouTubers to elevate brands to unprecedented levels. Janelle breaks down the art of weaving brand identity and storytelling into products that not only look good but solve real-world problems. From stylish protective eyewear to celebrity-backed health supplements, tune in to learn how Janelle's approach is revolutionizing the industry. When it comes to spreading the word about a brand, influencer marketing is the game-changer. In this episode, we dissect how to navigate through this landscape, striking genuine partnerships and leveraging platforms like TikTok and Amazon to maintain brand momentum. We get into the nitty-gritty of budgeting for influencer campaigns, the secret sauce of engaging organically with online communities, and the savvy of paid advertising to funnel traffic. Whether you've got a hefty budget to play with or you're scrappy and bootstrapping your way up, this episode is packed with actionable insights to help your brand shine. Beyond the confines of Amazon lies a vast expanse of e-commerce potential waiting to be tapped. This episode paints the transformative journey of Dolce Foglia, a brand that's soaring by mastering a clever blend of SEO and influencer marketing, with a strong B2B backbone. Janelle shares the blueprint for expanding into international marketplaces and prepping for the future of global online trade. If you're eager to discover the next chapter in your brand's story or just love a good entrepreneurial success tale, this heart-to-heart is your front-row ticket to inspiration. In episode 558 of the Serious Sellers Podcast, Bradley and Janelle discuss: 00:00 - Brand Building Strategies With Janelle 01:18 - Entrepreneurial Success and Brand Partnerships 08:36 - Influencer Marketing Strategies and Tips 15:27 - Choosing the Best Marketplaces for Launch 16:35 - Maximizing Sales With Amazon and Shopify 22:57 - Building Brands Through Storytelling 25:52 - Product Launch Strategy Without Revealing Secrets 31:34 - Expanding E-Commerce Success Beyond Amazon 31:58 - Expanding Amazon Brand Into Other Marketplaces ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

Are you looking to find your first or next Amazon product to sell? In this quick video, learn a fast strategy to help with your Amazon product hunting needs. Learn how to use Helium 10 Black Box Products in order to find where hidden opportunity might be. ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

Venture into the buzzing world of e-commerce with us as Amazon broadens its horizons, launching marketplaces in South Africa and Ireland! Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon launches Amazon.co.za in South Africa https://www.aboutamazon.com/news/retail/amazon-south-africa Amazon announces the launch of Amazon.ie in Ireland in 2025 https://www.aboutamazon.com/news/retail/amazon-ireland-store-launch It’s getting harder to avoid commercials: Amazon joins other streamers with 'pause ads' https://www.usatoday.com/story/money/2024/05/08/amazon-prime-video-pause-ads/73614614007/ Walmart shopper data will soon feed targeted ads on Disney Plus and Hulu https://www.theverge.com/2024/5/8/24152172/walmart-disney-plus-hulu-targeted-ads Amazon Marketing Cloud now supports offline sales insights https://advertising.amazon.com/en-us/resources/whats-new/amazon-marketing-cloud-now-supports-offline-sales-insights/ Starting in March 2024, Amazon began rolling out a new experience designed to make it simple for sellers to comply with certification requirements related to the US INFORM Consumers Act. Now, starting in May 2024, if you have 200 or more transactions or $5,000 or more in revenues during a continuous 12-month period, you may receive a formal notification to review and certify that your business information is correct. However, you do not need to wait to receive the formal notification and can take action now to avoid the risk of account deactivation later which could affect your upcoming sales events. The episode continues with a must-attend call to action for all sellers aiming to refine their competitive edge: the Elite Workshop in Madrid, Spain. We've got an impressive lineup of speakers who will share invaluable insights on strategies for success on Amazon and Walmart. Tune in for Bradley’s tips on harnessing Helium 10's Insights Dashboard for effortless competitor tracking, covering everything from pricing to sales and keywords. And don't miss out on the discussion about the critical role of click-through rates versus conversion rates, using Helium 10’s Chrome Extension with Amazon Brand Analytics data to illustrate why attracting clicks is only half the battle in e-commerce. Discover the power of coupling high clicks with strong conversions, ensuring your products don't just catch the eye but also seal the deal. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - Amazon South Africa Launch 01:50 - Amazon Ireland 03:37 - Prime Video Ad Update 05:52 - Walmart Video Ads 07:34 - AMC Update 08:33 - INFORM Act 2024 10:42 - UPS Ground Saver 11:34 - Instagram Integration 12:45 - Seller Workshop In Madrid, Spain 13:42 - Pro Training Tip: Competitor Tracking Using Helium 10 #helium10weeklybuzz #amazonsouthafrica #informact2024 Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one. ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

Helium 10 Black Box is the largest database of Amazon products in the world, outside of Amazon itself with well over 2 billion products and over 100 million keywords. Get an overview of this Amazon Product research tool in this video so that you can see which tools can help you find your first or next product to sell on Amazon.

In this episode, we've got a couple of expats from the UK who met in Spain. They launched an Amazon business projected to make about two million dollars this year. We're going to talk about some of their unique strategies, such as sourcing products in the USA. Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup Join us as we explore the incredible journey of Tom and Alex of Honest FBA, two UK expats who have made a name for themselves as Amazon entrepreneurs in the sunny climes of Spain. They've successfully launched a booming business that's on track to hit a remarkable two million dollars in sales. Throughout our conversation, these innovative thinkers share their personal experiences, from their individual paths to Barcelona, where their paths crossed, to the strategies that propelled their Amazon venture to new heights. They offer valuable insights into the world of e-commerce, including a glimpse into Tom's previous venture organizing bachelor parties and how they've navigated the complexities of Brexit as UK citizens abroad. Listen in as these entrepreneurial spirits delve into the nuts and bolts of their business, from an inflatable games venture to a travel brand that was smartly sidestepped just before the pandemic. Discover how they succeeded in the pet space within the Amazon US market, generating impressive sales figures and expanding into content creation with a YouTube channel and coaching course. They provide actionable advice on inventory management and product innovation, recounting both their victories and hiccups, such as a costly inventory dimension miscalculation, while emphasizing the importance of adapting and reinvesting in the face of product failures. The episode wraps up with a forward-looking discussion on brand building and the intricacies of scaling a significant e-commerce brand. Our guests highlight the vital role of a strong brand presence, not just on Amazon but across multiple channels, and the use of external marketing efforts to drive growth. They also tease an upcoming London event and a future Helium 10 event in Spain, marking milestones and networking opportunities that promise to inspire and connect like-minded entrepreneurs. So whether you're an established seller or just starting out, tune in for an engaging session brimming with lessons and strategies to elevate your e-commerce game. In episode 557 of the Serious Sellers Podcast, Bradley, Alex, and Tom discuss: 00:00 - Expat Entrepreneurs Launch Amazon Business 05:34 - From Lockdown to Seven Figures 07:11 - Amazon Entrepreneur Journey and Strategies 09:41 - Growth in Annual Sales Performance 14:32 - Amazon Sellers Discuss Product Success 14:49 - Branding and Supply Chain Success 19:12 - Thinking Outside the Box With Subscriptions 24:13 - E-Commerce Brand Building Strategies 26:40 - Amazon Event in London With Sponsorship 31:46 - International Event Plans and Goals

Ever felt like you’ve hit a wall with your Amazon listings, unsure how to climb the ranks? Our latest episode is the secret weapon you’ve been searching for! We dive into Helium 10’s Listing Builder, a tool that’s changing the game for sellers by revealing how to prioritize keywords using the new Competitor Performance Score. Picture your products climbing Amazon’s search results as we dissect the art of optimizing listings with advanced strategies that include leveraging root keywords and their variations. And for those moments when words fail you, discover how Listing Builder’s AI feature can effortlessly craft captivating product descriptions. The battlefield of Amazon is won through intelligence, and we’re not talking about IQ. In this tactical session, Bradley pulls back the curtain on importing and scrutinizing your current listings against the competition. We navigate the listing analysis section, showcasing how to pinpoint underutilized keywords that could be your secret ammunition for visibility. Imagine transforming your product images with the touch of a button through the AI image generator feature, leaving your competitors wondering how you do it. This chapter isn’t just about throwing in keywords; it’s about strategic placement and analysis that propel your listings to new heights. Closing out, our journey with our Project X products illustrates how to optimize listings with finesse, responding in real-time to questions about differentiation and opportunity keywords. If you’ve ever second-guessed which Helium 10 membership fits you best on your journey, or how to sync listings without a hiccup, you’ll find your answers here. We wrap up with an arsenal of tips and tricks, from saving and restoring previous listings to pinpointing those elusive low competition, high demand products. It’s not just about listing; it’s about dominating—let’s get your products the spotlight they deserve. In episode 556 of the Serious Sellers Podcast, Bradley talks about: 00:00 – Listing Optimization Training and Q&A 02:57 – Keyword Optimization Strategy Simplified 07:46 – Optimizing Existing Listings Against Competitors 16:14 – Amazon Listing Optimization Strategies 16:50 – Understanding Opportunity Keywords in Cerebro 26:58 – Amazon Review Request Guidelines 27:53 – Amazon Selling Tips and Strategies 29:57 – Optimal Title Length for Niche 33:39 – Keyword Stuffing Strategy in Amazon Listings

In this buzzing episode, let’s dissect the explosive growth of TikTok Shop, Amazon's fresh price discounts dashboard, and talk about Amazon’s new policy update regarding low-inventory fees. Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq We’re back with another episode of the Weekly Buzz with Helium 10’s Sr Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. TikTok Shop tops 500,000 US sellers after 2023 e-commerce launch https://www.scmp.com/tech/tech-trends/article/3261114/tiktok-shop-tops-500000-us-sellers-after-2023-e-commerce-launch TikTok Shop Marks 500,000+ Merchants in the US https://www.pymnts.com/news/social-commerce/2024/tiktok-shop-marks-500000-merchants-in-the-us/ Amazon’s latest actions against fake review brokers: Lawsuits against fraudsters target the source of fake reviews https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers Amazon Business Celebrates Third Annual Small Business Month with New Immersive Educational Hub and Over $250,000 in Grants https://press.aboutamazon.com/2024/5/amazon-business-celebrates-third-annual-small-business-month-with-new-immersive-educational-hub-and-over-250-000-in-grants Amazon issued a new policy update in seller forums regarding low-inventory fees. Moving from defense to offense in the Amazon marketplace, our conversation shifts to the art of strategic advertising. We lay out how to use sponsored brand and product ads to not only protect your listings but also to proactively stake your claim in new territories. Carrie Miller unpacks the wisdom behind a proactive approach, providing practical advice on employing competitor analysis to your advantage. Together, we outline how to harness these insights for defending against competitors eyeing your listings and for targeting theirs, ensuring that you remain a formidable presence amidst the fierce online selling arena. In this episode of the Weekly Buzz by Helium 10, Shivali talks about: 00:50 - 500K TikTok Shop Sellers 02:43 - New Amazon Discount Page 04:16 - Amazon Fake Reviews 05:43 - Amazon FedEx Shipping 06:05 - Amazon Grants 06:26 - Low Inventory Fee Postponed 08:26 - Helium 10 New Feature Alerts 10:44 - Training Tip Of The Week Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one. ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

In this episode, we introduce the newest version of Freedom Ticket, the best training course for Amazon sellers, and talk to the industry experts featured in the training modules. Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq Join us on a journey through the world of e-commerce with the latest release of the revamped Freedom Ticket 4.0 course by Helium 10. This comprehensive training course, tailored for Amazon and Walmart sellers, brings forth the hard-earned wisdom of industry veterans. Listen in as Kevin King reveals the inspiration behind Freedom Ticket, designed to combat the misinformation spread by the infamous 'Lambo gurus' in the space. Our conversation unpacks the wealth of knowledge shared by our esteemed guests on subjects ranging from the nitty-gritty of Amazon patents to the essentials of e-commerce insurance, Amazon compliance, and the art of hiring and managing virtual assistants with Josh Hadley. In this episode, we also underscore the critical importance of intellectual property for entrepreneurs carving their niche in the e-commerce landscape. Our dialogue with guest experts such as Chris McCabe provides actionable insights into maintaining a healthy Amazon account amidst a sea of policy changes. Learn about the intricacies of insurance requirements from Ashlin Hadden, the strategic timing for patent applications from Rich Goldstein, and the importance of understanding the legal frameworks that underpin successful online selling. Our exploration continues with a practical guide to navigating the financial and regulatory aspects of running an Amazon business. Hear firsthand from experts about setting competitive employee salaries, the significance of meeting Amazon's insurance mandates, and the proactive steps for securing trademarks and brand registry. We also tackle the dos and don'ts of insert cards and highlight the valuable resource that is Google Patents for those seeking product inspiration. Every bit of advice is aimed at empowering sellers to maintain profitability while adhering to Amazon's evolving guidelines. So tune in for a masterclass in building and sustaining a thriving e-commerce business. In episode 555 of the Serious Sellers Podcast, Bradley, Kevin, Ashlin, Rich, Chris, and Josh discuss: 00:00 - The New Freedom Ticket 4.0 01:56 - False Promises of Lambo Gurus 12:04 - Amazon's Insurance Requirements for Sellers 16:47 - Importance of Patents for Amazon Sellers 21:12 - Importance of Trademarks for Amazon Sellers 21:31 - Staying Profitable on Amazon FBA 24:30 - Challenges With Abuse Suspensions and Reviews 29:01 - Hiring VAs and Managers for Amazon Businesses 35:18 - Determining VA Salaries Based on Skills 38:25 - Q&A With Our Guests Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one. ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

Let’s explore Walmart PPC advertising and its potential with the guidance of the incredible Destaney Wishon! In this riveting session, Carrie and Destaney take us on a comprehensive journey through the landscape of Walmart’s pay-per-click platform. She contrasts Walmart’s strategies with industry giants like Amazon and Google while emphasizing the unique advantages that come with Walmart’s strong retail foundation. For those of you looking to break into or expand your understanding of Walmart’s burgeoning online marketplace, Destaney’s wisdom is an indispensable asset. Throughout our discussion, we tackle the subtle art of crafting effective advertising strategies for Walmart. We begin by casting a wide net with auto campaigns, gathering the crucial data that sharpen our approach for more targeted ad groups later on. Destaney highlights the significance of fine-tuning product listings to meet Walmart’s specific guidelines, and how this can dramatically improve your search algorithm outcomes. We also peek into the untapped potential of video and sponsored brand ads on Walmart, and share expert tips on leveraging tools like Helium 10 for keyword research. The knowledge shared here is a goldmine for sellers aiming to capitalize on the low advertising costs within certain categories on Walmart’s platform. As we round off this episode, we discuss the nuances of optimizing product placement and advertising strategies, drawing insights from the evolution of Walmart’s auction system. Destaney provides us with actionable strategies for bid management and placement optimization that hinge on a deep understanding of data and market trends. We unpack the anticipated developments in Walmart’s PPC landscape, including the possibility of introducing negative keywords in auto campaigns, and how tools like Adtomic can revolutionize sellers’ PPC management. Join us for an episode packed with strategic insights that promise to elevate your advertising game on one of today’s fastest-growing online retail platforms. In episode 554 of the Serious Sellers Podcast, Carrie and Destaney discuss: 00:00 – Walmart PPC Campaign Setup and Management 04:39 – Comparing Amazon and Walmart Advertising 07:25 – Optimizing Walmart PPC Campaigns for Beginners 15:58 – Understanding Walmart Auction System for Advertising 19:56 – Digital Shelf Advantageous for Sales 24:27 – Common Mistakes in Advertising on Walmart 25:15 – Optimizing Keywords and Advertising on Walmart 29:41 – Importance of Conversion Rate Optimization 30:39 – Walmart Wednesday PPC Insights