YRVDynamics

In this video, Yousaf (CEO and Founder of YRV Dynamics) addresses a subscriber's question about running PMAX campaigns on max conversion value. Provides feedback on best practices and discusses the importance of optimizing purchases. Additional recommendations include considering an abandoned cart strategy, landing pages, and enhanced conversions. Lastly, discussing tROAS and the importance of having various price ranges for successful implementation. Chapters Generated by Loom AI 00:00 Introduction 02:39 Considerations for tROAS 05:41

In this video, I discuss the challenges of shifting conversions and the impact of AI in digital advertising. I highlight the importance of adapting to new strategies and tools, such as AI, to stay competitive in the marketplace. I also touch on the need to analyze conversion tracking, optimize landing pages, and consider non-brand terms for advertising. No specific action is requested from the viewers, but the information shared aims to provide valuable insights and provoke thoughtful discussions. 00:00 Shifting Conversions 01:40 The Impact of AI 08:16 Looking Beyond Search 12:30 Adapting Strategies

In this video, I dive into the world of Medium and discuss why it's an important platform for content creators. I highlight its unique features, such as domain authority and broad content categories. I also share insights on how to leverage Medium to associate your brand and drive traffic. No action is requested, but I encourage you to watch and learn more about the potential of Medium. Read Only Excel Sheet: https://docs.google.com/spreadsheets/d/1Kw1Y--jf6tPT9lkbozyRce2ZyttM9JN3EyR1tTfKYXQ/edit#gid=0 Chapters 00:00 Introduction 02:41 Linking to Medium 05:18 Avoiding Platform Issues 07:49 Metrics: Views and Reads 11:19 Bottom of Each Article 13:44 Analyzing Estimated Views 16:11 Follower Metrics 18:05 Quality over Quantity, Medium as a Platform

In this video, I discuss the announcements made at Google Marketing Live 2024, including updates to Google Merchant Center and DemandGen. I also talk about the testing of search and shopping ads within the AI overview, the phasing out of third-party cookies, and the optimization for profit with Google ads. I share my thoughts on AI-generative creatives and the impact on ad copy. Watch this video to stay informed and learn about the latest developments in Google marketing. Chapters 00:00 Conference Announcements 02:22 Relevant Ads in AI Overview 04:15 Path of Conversion Analysis 06:49 GA Debug Tool 09:23 AI-Generative Creatives

In this video, Yousaf discusses the importance of UTMs and why you should continue using them. Hihglighting the changes that platforms have made to streamline the process and address the issue of over-attribution. Also the difference between GA4 and Universal Analytics and the delay in reporting with GA4. If you want to understand how to effectively use UTMs and stay updated on the latest changes, this video is for you. 00:00 Introduction 01:37 Impact of Apple's Updates 03:24 Campaign Tracking

In this video, Yousaf discusses the importance of proper conversion tracking in GA4 and GTM. He explains how to ensure that all necessary events are firing correctly and how to identify and fix any issues. Also touching on the concept of primary conversions and the significance of assigning the correct conversion values. No specific action is requested from the viewers, but the information provided will help them optimize their conversion tracking setup. 00:00 Intro 01:56 Identifying issues with purchase firing 03:58 Creating a purchase conversion 05:47 Retargeting and engaged viewers 07:32 Enhanced conversions and data layer 09:40 Considering changing conversion windows 11:24 Ferretting out empty clicks 13:41 Importance of warming up campaigns 15:42 A/B testing landing pages

Yousaf Yunes, CEO and Founder of YRV Dynamics , discusses the intricacies of PPC strategies and scaling a small business. Sharing how small businesses can leverage paid advertising to scale effectively and increase their return on ad spend. Highlighting tips on creating compelling ad content, the importance of organic sales as a foundation for paid campaigns, and how to use data for targeted marketing efforts. Whether you're a startup looking to initiate your first ad campaign or an established brand aiming to refine your advertising approach, this episode will give you practical advice and strategic insights that can transform your marketing efforts. Hosted by Hector Santiesteban on his podcast "How to Scale a Business" 00:00 Introduction and Background 02:18 Scaling a Business through Paid Advertising 05:31 The Importance of Organic Sales and Lead Magnets 11:25 Utilizing CRM Data and User-Generated Content 20:16 The Role of AI and the Future of PPC Platforms Takeaways: -Paid advertising is a way to scale e-commerce businesses by investing in marketing and crafting a compelling story around the product. -Having organic sales and a strong brand authority are crucial before starting paid advertising campaigns. -Lead magnets, such as email opt-ins and valuable content, help in building a loyal customer base and increasing lifetime value. -Utilizing CRM data, including emails and phone numbers, allows for targeted advertising and lookalike audience creation. -AI is becoming more prominent in advertising, with automated headline and image creation, and a shift towards conversion-based metrics. - Google TV integration offers new opportunities for advertising in the living room and reaching audiences in a different context.

In this video, Yousaf Yunes (CEO & Founder of YRV Dynamics) discuss recent layoffs in the tech industry, the impact of AI on market share, and the domination play between Google and OpenAI. I provide data on the decline in Google's market share and the rise of ChatGPT. I also highlight the potential implications for Apple and the challenges of ad revenue and bot traffic. Watch this video to gain valuable insights and stay informed about the latest developments in the tech industry.

In this conversation, Yousaf interviews Santosh Kumar, the founder and CEO of Guided PPC. They discuss Santosh's journey in the PPC industry, the creation of Guided PPC, and the future of the paid search and social vertical. They also touch on the challenges faced by business owners in hiring PPC agencies, the changing landscape of PPC advertising, and the frustrations of clients who have been burned by inexperienced freelancers. The conversation revolves around the challenges and best practices in the digital advertising industry, specifically focusing on Google Ads. The speakers discuss the importance of patience and thoroughness in advertising campaigns, the need for clients to be prepared before investing in advertising, and the significance of understanding key performance indicators (KPIs) and attribution windows. They also highlight the importance of having access to clients' Shopify accounts for better troubleshooting and analysis. The conversation concludes with a discussion on the future of the industry and the mission of Guided PPC to help media buyers improve their results. - Santosh Kumar has a background in working for pay per click powerhouses and now heads the strategy for LDX Digital. - Guided PPC was created to address the need for highly skilled and passionate Google Ads specialists. - Business owners should consider hiring separate agencies for Google Ads and Meta Ads, as it is rare to find an agency that excels in both platforms. -The PPC industry is going through a period of uncertainty and adaptation, with platforms like Google Ads and Bing Ads launching new features and incorporating AI. -Agencies play a crucial role in making advertising platforms work in the best interest of clients. -Clients should be cautious of freelancers who claim to be ex-Google experts but lack hands-on experience in driving ROI and profitability. -Clients who have been burned by inexperienced freelancers are more likely to appreciate the value of working with experienced agencies. Patience and thoroughness are crucial in advertising campaigns. -Clients should be prepared before investing in advertising. Understanding key performance indicators (KPIs) and attribution windows is essential. -Access to clients' Shopify accounts can aid in troubleshooting and analysis. The future of the industry lies in continuous learning and improvement. Guided PPC aims to help media buyers improve their results.

I'll be discussing the latest update on the TikTok ban and the introduction of X TV. We'll dive into what X TV is and what we can expect. Stick around to learn more about the future of TikTok and if it will be banned in the US. 00:00 Introduction 01:41 Partnerships and Real-time Content 05:21 Content Creators and Influences 09:05 TikTok Reprieve, Conclusion

In this subscriber-requested video, we discuss the variances in Google Ads' Max Conversions, Max Conversion Value, and t-ROAS. We also discuss the best situations to use each to earn optimal performance for your campaign. #GoogleAds #MaxConversions #ConversionValue #tROAS #AdPerformance #DigitalMarketing #PPCStrategy #OnlineAdvertising #MarketingTips #AdCampaigns

Yousaf (CEO and Founder of YRV Dynamics) discusses the latest updates in Google Ads, including the mysterious pausing of ad groups and the introduction of data carousels. I explain why these updates are essential and how they can benefit your campaigns. I also provide insights on the Search Partner Network and why you should opt out of Display Partners. Watch this video to stay informed and make the most out of your Google Ads strategy.

Explaining the fundamentals of conversion tracking and why it is crucial for analyzing the path to conversion. I discuss the importance of setting up the code correctly and walk through the process of linking Google Analytics, Google Tag Manager, and Google Ads. I also demonstrate how to set up triggers and variables for testing purposes. No action is requested from viewers, but this video provides valuable information for anyone interested in optimizing their conversion tracking strategy. 00:00 Introduction 02:20 Google Ads Tag 08:40 Reviewing Triggers 11:01 Demonstration of Conversion Tracking

In the video, I discuss the recent 30% tax on iOS devices for boosts, impacting costs significantly. Additionally, I highlight the positive impact of Pinterest inventory on Google ads and the availability of Google TV inventory for purchase. I share insights on buying upper funnel video inventory on Google TV and the benefits of connected TV advertising. 00:00 iOS fee Impact 02:23 Upper Funnel Video Inventory on Google TV 04:10 Pinterest Ads on Google Insights

Exciting news for advertisers! Google has just released new AI tools for ad content customization in its Gemini update. This game-changing update will allow advertisers to create even more personalized and effective ads on Google. In this video, I discuss the recent release of AI tools for headlines, descriptions, keywords, and images by Google as part of the Gemini AI project. I provide insights into the customization of assets based on keyword relevance and share my thoughts on the generated ad content. #GoogleUpdate #GoogleGemini #GoogleAds #NewGoogleAIGemini 00:00 Introduction 01:42 Brand terms and non-brand phrase match 03:28 Dynamic insertion for geolocation 05:32 Image review 07:41 Future expectations and Google's responsibility

In this video, I explain the different smart bidding strategies and their pros and cons. I discuss the importance of aligning the right goal with the right bidding strategy and provide examples of when to use each strategy. I also emphasize the need for conversion tracking and the impact it has on the algorithm. Watch this video to gain a better understanding of smart bidding and how it can optimize your ad campaigns: 00:00 Introduction 03:29 Smart Bidding and Conversions 06:06 Enhanced Cost Per Clicks 13:02 Maximum Clicks

Learn how to scale your Google Ads with these tips and tricks! Increase your conversion rates and achieve higher ROI by optimizing your Google Ads. To get the most from your Google ads, keep in mind the below items: - Objective classification is not mandatory - Bidding tips - Understand bidding - Negative keywords - Event workflow - Brand vs Non-Brand Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC and eCommerce.

Want to boost your business with Google Ads? Look no further! This ultimate guide will teach you everything you need to know about Google Ads, from creating and managing campaigns to optimizing them for maximum ROI. Watch now for a step-by-step Google Ads tutorial that will take your business to the next level. - Know your customer profile - Upload your CRM data - Where are you in your marketing lifecycle - Use data driven decision making - Improve your Google shopping listing/ads - Use high quality creative

Drive compelling ROAS on your PPC Campaigns: - Examination of the smart funnel strategy - Product specific - Leverage RET and CRM - Creative by smart funnel phase - Capitalize on seasons and key sales periods - Use AI and tech within your PPC mix Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative and ecommerce.

In this video, we'll give you the ultimate study guide for mastering the Facebook Blueprint Certification Exam. Learn the top tips and strategies for passing the exam and becoming a certified Facebook Ads expert. Whether you're a beginner or looking to refresh your knowledge, this study guide will help you ace the exam and boost your career in digital marketing. Studying for the Meta blueprint exam: - What is considered passing - Start early, roughly one month prior - Learn from the Practice tests - Do retakes until you earn a 100% score - Take the planning blueprint exam soon after passing the buying exam

Become certified in Meta Blueprint and unlock the path to success! Discover how this prestigious certification can boost your career and open new opportunities for growth and advancement. Don't miss out on this game-changing opportunity, become Meta Blueprint certified today! In this video, we'll explain the benefits of this Facebook Blueprint free certification and how it can open doors for your career success. Don't miss out on this opportunity to advance your skills and stand out in the digital marketing world. - What is Meta Blueprint - How it can help people in various PPC areas: agency, small business and contractors - Advantages Why You Should Be Meta Blueprint Certified

Learn how to effectively use geo targeting in Google Ads to reach your target audience and increase conversions. This powerful feature allows you to target specific locations, helping you maximize your ad budget and see better results. Watch this video to uncover the secret to geo targeting with Google Ads and take your advertising game to the next level! How location targeting in Google ads works: -"Nearby" option -Use of exclusions within Google and geo-location targeting -Presence and Presence or Interest -Radius and "Pinning" -Understanding final results of geo targeting

Advanced Audience Building. Google Ads tutorial on the following: - Custom Intent Audience: In market, life event, affinity, demo - Affinity: Psycho-Behaviorial - Demo - Remarketing List - PMAX optimization Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative and ecommerce.

Looking to boost your success with Google Ads? Learn how to master your quality score and increase your ad performance in this helpful video. Discover the tips and tricks to improve your Google Ads quality score and drive more conversions for your business! In this video, Yousaf, CEO and Founder of YRV Dynamics, explains the concept of Quality Score in Google Ads and how it affects campaign performance. Yousaf breaks down the three components of Quality Score and discuss the importance of ad relevance, expected click-through rate (CTR), and landing page experience. Also touch on the impact of AI smart bidding and the role of branded keywords. By the end of the video, you'll have a clear understanding of how to improve your Quality Score and optimize your Google Ads campaigns. 00:00 Introduction to Quality Score 00:59 Importance of Ad Relevance 01:41 Understanding Expected CTR 02:40 The Role of Landing Page Experience 03:25 Common Questions about Quality Score 04:31 The Impact of Ad Rank 06:55 Tips for Improving Quality Score

Yousaf discusses advanced strategies to boost the performance of your Google Ads campaigns. Covering topics such as single keyword ad groups, quality score, dynamic keyword insertion, display URL paths, and more. Shared tips on using site links, structured snippets, callouts, and price extensions effectively. Watch the video to learn how to optimize your campaigns and improve your overall ad performance for Responsive Search Ads 00:00 Precursor to Google Ads 00:48 Single Keyword Ad Groups 04:22 Display URL Paths 05:36 Dynamic Keyword Insertion 11:28 Site Links 13:20 Structured Snippets 15:28 Callouts 16:46 Compelling Headlines and Descriptions 17:36 Dynamic Keyword Insertion Tool 18:19 Multiple RSA Strategies 19:22 Shopping Campaigns 19:51 Conclusion