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Eight in 10 women prioritize feeling healthy over looking beautiful, according to new research. A poll of 2,000 American women revealed that improving both their mental/emotional health (33%) and physical health (33%) makes them feel more beautiful than improving their physical appearance (22%). Conducted by Talker Research on behalf of Doctor’s Best, the survey revealed that eight in 10 (79%) agree that if they feel healthy on the inside they will feel more beautiful on the outside. Women are also feeling an average of eight years younger than their actual age, according to the survey.

Almost half of Gen Z Americans feel like they’re living a “double life” — between their online and offline selves, according to new research. The survey of 2,000 American respondents, split evenly by generation, found that 46% of Gen Z respondents feel this duality, where their personality online vastly differs from how they present themselves in the real world. But they’re not the only ones: this feeling was shared by 27% of respondents across generations, with 38% of millennials experiencing this, as well as 18% of Gen X and 8% of baby boomers. Respondents were also asked if they’re keeping their online persona a secret from any family members — one-fifth of respondents agreed. Across younger generations, 31% of Gen Z respondents admitted their online world is a secret from family, while 27% of millennials said the same. This research was conducted by OnePoll on behalf of Lenovo for the latest iteration of its “Work for Humankind” project, called “Meet Your Digital Self.” In this project, Lenovo brought the online personas of two Gen Z individuals to life as three-dimensional avatars. The avatars not only resembled each individual, but also responded to real-time conversation, adjusting their tones, movements and facial expressions based on individual idiosyncrasies and emotions. The goal was to enable meaningful conversations between the Gen Z participants, their family, and the avatars, deepening understanding of each of the three participants’ online worlds. The survey highlighted the value of these conversations, as 53% of Gen Z respondents said it’s easier to express themselves online than offline. That’s compared to 40% of respondents overall — including 49% of millennials and 35% of Gen X, while less than a quarter (23%) of baby boomers said the same. And while it may be easier for some respondents to express themselves online, half (49%) admit they sometimes feel a disconnect between who they are online and offline — with that number again highest for Gen Z respondents (68%). For those who experience this disconnect, regardless of age, it’s led to feelings of anxiety (18%), loneliness (17%) and depression (15%). Respondents were also asked what they were more comfortable sharing online. About a fifth were more comfortable sharing their ambitions (21%), their fears or insecurities (17%) and their beliefs — political or otherwise (19% each) — online than they would be offline. Compared to their offline self, their online persona also has clearer likes/dislikes (22%), and different likes/dislikes (17%) — as well as more controversial opinions and values (15% each). “Around one in five of the world’s young people have a mental health condition, reflecting a global crisis. We are committed to developing smarter technology to address some of the world’s most pressing issues,” said Gerald Youngblood, CMO, Lenovo North America. “Advancements in AI and smarter technologies allowed us to explore new and creative ways to use technology for good. We hope this social experiment will drive more conversations between friends and family about the need to understand each other’s worlds for the sake of mental wellbeing.” Survey methodology: This random double-opt-in survey of 2,000 American respondents — split evenly by generation — was commissioned by Lenovo between March 29 and April 9, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Do you hate coming back to a dirty home after a fun getaway? Does that scuff on your favorite suitcase send you over the edge? A new survey revealed some of the top cleaning habits of 2,000 U.S. travelers ahead of the busy summer travel season. One thing is clear: it is important to prioritize cleaning the house before leaving — more than 75% of respondents claimed they prefer to clean their home prior to heading out. In fact, the average respondent starts preparing for their trip over two weeks in advance. Before traveling, people tend to focus their cleaning on laundry (77%), dishes (66%), the bathroom (58%), and sweeping and mopping (56%). Commissioned by Mr. Clean for the launch of their new Ultra line of Magic Erasers, and conducted by Talker Research, the study found 66% are so excited about their upcoming travel, that it motivates them to clean before they leave. While the anticipation of an upcoming trip can be a great motivator for people to knock out their cleaning tasks, it can also be a stressor for summer travelers. Fifty-one percent stated they “dread” the thought of having to clean when they come home from vacation. “Cleaning before a vacation helps me relax and enjoy it even more knowing I can return to a clean home,” said Lydia Joo, brand director at Mr. Clean. “But we’re busy, especially leading up to a vacation, so that’s why it’s important to have a multi-purpose cleaner that can help easily tackle the tough messes throughout your home and beyond.” In addition to cleaning their homes, travelers also take the time to clean their most-used travel items like luggage (40%). On average, respondents brought their luggage on a total of seven trips and as many as 26% of respondents had cleaned their luggage in the past week alone. Getting these items in shape is important, as many have felt “embarrassed” on vacation because some items they brought look old or worn out, including their clothes (20%), shoes (19%) and luggage (18%). To avoid this, as many as 55% of travelers reported it was a “high priority” to check the state of these items well before they embark on their trip. Though respondents make sure to clean their luggage (40%) and travel bags (39%) before their trip, results found even more travelers will clean them when they return home. They specifically pay close attention to their luggage (47%) and other travel accessories (21%) so they’re prepared well ahead of time for future travel. And while 79% said it’s important that their luggage is clean when traveling, 27% claimed it was the “most difficult item” for them to clean. “Cleaning luggage can be a challenge, and we all know the disappointment of retrieving a scuffed and dirty bag from the airport carousel,” said Maria Striemer, Global Home Care P&G Senior Scientific Communications Manager. “For luggage cleaning, I recommend using a versatile cleaning tool like the Mr. Clean Magic Eraser. Using this multi-purpose cleaner can remove scuffs, dirt, grease and grime from your luggage, restoring it to pristine condition so you can embark on your next adventure with confidence and style.” THINGS RESPONDENTS CLEAN BEFORE TRAVELING 1. Laundry — 77% 2. Dishes/dishwasher — 66% 3. Bathroom — 58% 4. Sweep/mop/vacuum — 56% 5. The fridge — 49% 6. The stove/kitchen counters — 49% 7. Dust — 36% 8. Luggage — 24% 9. Accessories (e.g., hat, sunglasses, etc.) — 20% 10. Sports/outdoor gear — 10% Survey methodology: This random double-opt-in survey of 2,000 Americans who travel was commissioned by Mr. Clean between Apr. 30 and May 6, 2024. It was conducted by market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR).

Six in 10 Americans swear they can “get all the exercise they need” without ever stepping foot inside a gym. A new study of 2,000 U.S. adults, commissioned by Nature’s Bounty, a vitamin and probiotic brand, and conducted by OnePoll, found the average person considers themselves active five times per week and exercises four times per week — and 54% said they “never” go to the gym. Since many skip the gym, they’re getting their exercise in other ways. Almost all respondents surveyed (98%) believe they can get a workout in while taking on everyday tasks. Those tasks include harnessing the power of everyday activities like walking around the neighborhood (74%), taking the stairs (60%), doing yard work (59%), cleaning the home (59%), walking the dog (56%) and bringing in groceries into the home (42%).

One in four Americans consider themselves “car-incompatible” with their spouses or partners, and a new study has found that 10% of men would consider it a dealbreaker if they weren’t “car-compatible.” The poll of 2,000 married or cohabitating car drivers found that 25% are incompatible with how they treat vehicles — meaning they have different ideas on how to use and treat what they drive. Forty-five percent of couples admit they argue over a shared vehicle, and 28% have gotten into disagreements and arguments specifically over how the car’s settings are adjusted. Commissioned by Mazda for its Driver Personalization System and conducted by Talker Research, the study found the average couple shares a vehicle eight times per month. And when getting into the vehicle after their spouse has been driving, respondents said they frequently have to readjust several settings in their vehicle before driving if their spouse was in it before them, including seat positions (62%), mirrors (55%), seatbacks (51%) and stereo (50%). These disagreements can be particularly stressful with 25% of married or cohabitating people defining them as serious. However, 59% said they probably wouldn’t argue if their spouse would just give them a heads-up about the state of the vehicle. Many said they’d reward their spouse for properly readjusting vehicle settings after driving it by cleaning the vehicle once a week (25%), taking them out on a romantic dinner date (21%), watching a movie their spouse loves that they themselves hate (18%) and handle chores for their spouse (16%). Eight percent said they’d even renew their wedding vows. “Our vehicles are a part of our daily lives, and it can be frustrating for drivers when getting into your vehicle and important features aren’t set to your liking,” said Matthew Valbuena, Mazda’s In-Vehicle Technologies expert at Mazda. “Driving should be an enjoyable experience and no couple should have unwanted friction because of their vehicle. Instead, they should consider what makes their driving experience comfortable and strive to make that a reality.” The study also identified who in relationships is most likely to be responsible for different driving situations. Respondents said they’re more likely to be the better driver of the two of them (57%), fill the gas tank (52%) and are more likely to sing while driving than their spouse (42%). Meanwhile, they claimed their spouses are likely to not reset the seat position (50%), not reset the mirror positions (45%), backseat drive (45%), dictate what route to take (43%), drive too aggressively (39%) and not fill the gas tank (37%). On average, drivers said it takes them two minutes to readjust everything when they get in the car after their spouse. Thirteen percent said having to readjust everything has even caused them to run late to wherever they were heading. Elizabeth Earnshaw, a licensed marriage and family therapist, shared tips on how to handle these arguments. “When couples have a perpetual problem, which is an issue where couples have different philosophies, they can be a real strain on relationships without clear communication. When there is a perpetual problem, both partners should come together, calmly discuss and create solutions oriented plan that benefits both partners.” TOP 10 ANNOYANCES OF GETTING INTO A CAR AFTER YOUR SPOUSE Having to readjust the seat settings - 35% Having to readjust the mirrors - 22% Feeling too far away from the steering wheel - 15% Being greeted with an empty gas tank - 13% Turning on the stereo to the volume being too loud - 11% Having to readjust the steering wheel position - 10% Turning on the radio to find it set to a station you hate - 8% Feeling too cramped - 8% Facing a mess of some kind in the passenger’s area - 7% Having to readjust the climate control settings - 6% Survey methodology: This random double-opt-in survey of 2,000 married or cohabitating Americans who have been in a relationship for at least five years and share a vehicle was commissioned by Mazda between Apr. 9 and Apr. 15, 2024. It was conducted by market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR).

One in four Americans consider moving to be a more stressful endeavor than landing a plane in an emergency. A recent survey of 2,000 Americans who have moved in the last five years investigated the overwhelming task of moving and found more than a few startling answers to some moving-related would-you-rathers. Respondents rated moving as more overwhelming than losing a job (27%), switching careers (23%), and even running for president (21%). Commissioned by College HUNKS Hauling Junk & Moving and conducted by Talker Research, the poll revealed that the average American has already moved five times in their lifetime and expects to move three more times in the future.

One in five parents would trade going on their yearly vacation to get out of spring cleaning. A recent poll of 2,000 parent homeowners with kids under 17 found that, for many, spring isn’t all rainbows and butterflies. In fact, 83% agreed that spring is the most difficult season to keep their homes clean, according to new research, Commissioned by Trane Residential for Allergy and Asthma Awareness Month in May, and conducted by Talker Research. So how do parents balance parenting and cleaning? More than half (54%) said they’ll give up spending quality time with their child because their home needs cleaning.

A third of your month is bound to be ‘extraordinary,’ according to a new study, commissioned by Santa Margherita and conducted by Talker Research. The poll of 2,000 American wine drinkers found the average person has 10 extraordinary days per month — 120 every year. And if you live in Hawaii, Idaho or South Dakota, you can bump that up to 13 days per month. Three in four (74%) believe living a joyful lifestyle is subjective and unique to everyone. However, many agreed on what defines a joyful life: feeling happy (77%), being healthy (71%), having positive personal and family relationships (69%) and feeling comfortable (69%).

Half of Americans believe climate change will devastate the earth during their lifetime, according to new research. The survey of 5,000 Americans, split evenly by state, revealed that 48% of all respondents believe they’ll live to see climate change destroy the planet. Respondents in Hawaii were the most likely to agree (66%), with Vermont (59%) and New Mexico (56%) rounding out the top three states most concerned about the effect of climate change in their lifetime. Washington (55%) and Minnesota (54%) were fourth and fifth, respectively. Commissioned by Avocado Green Mattress and conducted by Talker Research, the survey also asked respondents if they believe climate change will have a greater impact on their state, versus other states. Hawaiians were again the most concerned, with 61% believing climate change will be worse for their state than others — this time, followed by Alaskans (55%) and Californians (54%). Those in Louisiana (53%) and New York (49%) were also concerned about the impact on their state. Regardless of where they live, 65% of respondents wish they could do more to be environmentally conscious in their day-to-day lives. “Our experiences, including where we live, have an understandable impact on our worries about climate change,” said Laura Scott, Director of Brand Marketing at Avocado Green Mattress. “That's why learning about the ways we can protect the environment in our local communities is a great way to get involved and see firsthand the change we're making.” Some respondents admit, that despite taking environmentally conscious actions — they’re not doing it for the good of the planet, but rather, they’re doing it for a more selfish reason. The survey revealed that 37% of respondents are taking environmentally conscious actions solely because it helps them feel like a good person. But maybe their reason for taking environmentally friendly actions doesn’t matter: when asked if the intent of their actions or the end result is more important, 33% said the result — with 50% saying both were equally important. And regardless of why they’re taking environmentally conscious actions, 32% said doing so helps them to sleep better at night. Half of respondents (47%) said taking care of the environment helps them to take better care of themselves — but others find it exhausting to worry about the environment. Results also revealed that 10% feel taking care of the environment means they don’t always have time to take care of themselves. “Taking care of yourself and our planet are harmonious,” said Christine Carpio, Sr. Manager, Community + Social Impact at Avocado Green Mattress. “Choosing eco-friendly products that nurture your well-being ensures your rest and relaxation don’t come at the expense of the environment. The key is making choices that make you feel fulfilled.” <mapplic-map data-json="https://talkerresearch.com/maps/6a5948997e33ab5c8d983edcc9e25ac1/data.json"> <script type="text/javascript" id="mapplic-script" src="https://talkerresearch.com/maps/6a5948997e33ab5c8d983edcc9e25ac1/mapplic.js"></script> </mapplic-map> WHICH STATES ARE MOST LIKELY TO BELIEVE CLIMATE CHANGE WILL DEVASTATE THE EARTH DURING THEIR LIFETIME? Please note: states with the same percentage are tied and listed alphabetically 1. Hawaii — 66% 2. Vermont — 59% 3. New Mexico — 56% 4. Washington — 55% 5. Minnesota — 54% 6. Connecticut — 53% 7. Louisiana — 53% 8. Maine — 53% 9. Rhode Island — 53% 10. Colorado — 52% 11. Kentucky — 52% 12. Oregon — 52% 13. Delaware — 51% 14. Georgia — 51% 15. Ohio — 51% 16. Maryland — 50% 17. Massachusetts — 50% 18. Utah — 50% 19. Alaska — 49% 20. California — 49% 21. Michigan — 49% 22. Nevada — 49% 23. New York — 49% 24. Texas — 49% 25. Mississippi — 48% 26. Pennsylvania — 48% 27. Florida — 47% 28. Idaho — 47% 29. Nebraska — 47% 30. Arkansas — 46% 31. Illinois — 46% 32. New Hampshire — 46% 33. South Carolina — 46% 34. West Virginia — 46% 35. Arizona — 45% 36. Iowa — 45% 37. North Dakota — 45% 38. Wisconsin — 45% 39. Montana — 43% 40. New Jersey — 43% 41. Kansas — 42% 42. Alabama — 41% 43. South Dakota — 41% 44. Tennessee — 41% 45. Virginia — 41% 46. Wyoming — 41% 47. Oklahoma — 40% 48. North Carolina — 38% 49. Missouri — 37% 50. Indiana — 36% Survey methodology: This random double-opt-in survey of 5,000 Americans — split evenly with 100 per state — was commissioned by Avocado Green Mattress between March 6 and March 15, 2024. It was conducted by market research company Talker Research, whose team members are members of the Market Research Society and the European Society for Opinion and Marketing Research (ESOMAR).

The average American spends nearly two and a half hours a day dreamscrolling — looking at dream purchases or things they’d like to one day own — and 71% say it’s time well spent, as the habit motivates them to reach their financial goals. In a recent poll of 2,000 U.S. adults, more than two in five respondents say they spend more time dreamscrolling when the economy is uncertain (43%). In a year, that amounts to about 873 hours or nearly 36 days spent scrolling. Conducted by OnePoll on behalf of financial services company Empower, the survey reveals half of respondents say they dreamscroll while on the job, and of those, one in five admit to spending between three and four hours a day multitasking while at work. Gen Zers spend the most time dreamscrolling at just over three hours per day, while boomers spend the least, clocking in around an hour. Survey respondents say looking at dream purchases makes it easier for them to be smart with their money (56%), avoid making unplanned purchases or going into debt (30%) and better plan to achieve their financial goals (25%). Nearly seven in 10 see dreamscrolling as an investment in themselves (69%) and an outlet for them to envision what they want out of life (67%). Four in 10 respondents (42%) say they regularly spend time picturing their ideal retirement — including their retirement age, location and monthly expenses. Scrolling for the American dream: one in five respondents are looking at homes or apartments (21%), while a quarter look at vacation destinations (25%), beauty or self-care products (23%), and items for their pet (19%). Others spend time looking at clothing, shoes and accessories (49%); gadgets and technology (30%); and home décor or furniture (29%). More than half (56%) currently have things left open in tabs and windows or saved in shopping carts that they’d like to purchase or own in the future. For those respondents, they estimate it would cost about $86,593.40 to afford everything they currently have saved. Almost half of Americans say they are spending more time dreamscrolling now than did in previous years (45%) and 56% plan on buying something on their dream list before this year wraps. While 65% are optimistic they’ll be able to one day buy everything on their list, nearly one in four say they don’t think they’ll ever be able to afford the majority of items (23%). More than half (51%) say owning their dream purchases would make them feel more financially secure, and close to half say working with a financial professional would help them reach their goals (47%). Others feel they have more work to do: 34% say they’ve purchased less things on their dream list than they should at their age, with millennials feeling the most behind (39%). Top economic factors that may be holding some Americans back include rising prices (54%), inability to save money (29%) and growing debt (21%). Instead of doom spending, dreamscrolling has had a positive impact on Americans’ money habits: respondents say they better understand their financial goals (24%) as a result. HOW MUCH TIME DO RESPONDENTS SPEND DREAMSCROLLING? 2.4 hours per day 16.8 hours per week 873.6 hours per year 36.4 days per year WHAT ARE AMERICANS DREAMSCROLLING FOR? Clothing, shoes and accessories (sneakers, purses, etc.) — 49% Picturing the ideal retirement – 42% Gadgets/technology (phone, computer, etc.) — 30% Home décor or furniture — 29% Vacation destinations/experiences (hotels, airfare, trending vacation destinations, etc.) — 25% Cars and/or auto accessories (buying a new car, new rims, window tints, etc.) — 24% Beauty/self-care products (makeup, skincare, etc.) — 23% Homes or apartments — 21% Jewelry (diamond bracelet, watches, etc.) — 21% Items for their pet(s)— 19% Tickets for experiences (sports games, concerts, food festival, etc.) — 18% FINANCIAL BENEFITS OF DREAMSCROLLING I’ve been better able to avoid making unplanned purchases or going into debt — 30% I’ve been able to better plan for the future — 26% I’ve made a plan to achieve my financial goals — 25% I’ve been better able to understand my financial goals — 24% I’ve been motivated to seek the help of a financial advisor to help me achieve my goals — 15% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Empower between March 28 and March 31, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The simplest tool to calm anxiety is just a step away, according to a recent study. A survey of 2,000 Americans with outdoor spaces at home revealed that 94% of respondents agreed that the simple act of stepping outside helps them relax when stressed or anxious. On average, respondents reported it takes about nine minutes to calm down and unwind when stressed after stepping out for fresh air. Commissioned by TruGreen for Mental Health Awareness Month in May, and conducted by Talker Research, the research found that seven in ten have made a conscious decision to spend time more outside to improve their mental health. Similarly, 69% have made an effort to incorporate time outside in their daily routine. Looking at day-to-day stress and anxiety, respondents rated their stress at a moderate level of four (on a scale of one to 10). However, those who include outdoor time in their daily routines reported lower stress levels (4) compared to those who don’t (5), on a scale from one to 10. According to the research, the biggest stressors of daily American life are finances (52%), current events (37%), health (37%) and relationships (29%). Respondents reported activities including breathing in fresh air (54%), going on a walk (53%), cleaning and organizing (34%) and texting or calling a friend (33%) as helpful ways to reduce stress. Reflecting the positive mental health benefits of time outside, more than half (51%) of respondents considered having an outdoor space a non-negotiable when they moved into their home. But despite the benefits of outdoor time, many struggle to prioritize it: 65% of those with outdoor routines will skip it on a busy day. The study also revealed insights into the emotional connection Americans have with their outdoor spaces. Nearly half (48%) said having a nice yard gives them a sense of pride and three-quarters (74%) feel they should spend more time than they do enjoying their outdoor space. Of those, 57% even feel guilty about not spending enough time outside in their yards. And aesthetic affects outdoor time too: More than nine in 10 respondents (92%) said messiness or poor upkeep of their yards negatively impacts their enjoyment of outdoor time. “A well-kept outdoor space enhances home appeal and makes it easier for homeowners to incorporate outdoor time into their daily routines. But while maintaining outdoor spaces is a priority for nearly 90% of Americans, it comes with challenges like weeding and pest control,” said Matt Morelli, region technical manager at TruGreen. “If maintenance feels overwhelming, partnering with a professional can ease the burden, rather than facing the task alone, so homeowners can get back to enjoying their free time — including being outside.” Survey methodology: This random double-opt-in survey of 2,000 Americans whose house or living space includes a yard, patio, or porch was commissioned by TruGreen between Apr. 16 and Apr. 22, 2024. It was conducted by market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR).

New research reveals a gap in fertility education for American women including basics of reproductive health, a lack of conversation between women and their healthcare providers about their fertility and misunderstandings around advanced maternal age. The survey of 2,000 American women aged 18 to 40 showed that seven in 10 (70%) of respondents who have not faced fertility issues before, note that they have never had a conversation with their primary care doctors, obstetricians or gynecologists about their fertility. Reproductive health topics that have been discussed with doctors by the full group of those surveyed include birth control pills (46%), vaginal health (39%) and how menstrual cycles work (33%). This is compared to topics on fertility health that have been discussed, like IVF treatment (5%) and IUI (intrauterine insemination) treatments (4%). Conducted by Talker Research on behalf of The Prelude Network fertility clinics for Women’s Health month in May, the survey revealed that slightly over half of respondents (55%) believe they know enough about sexual intercourse to make decisions about their reproductive future, with a remaining 45% who don’t feel the same. “The data shows that we as a society aren’t talking enough about female fertility health, and without those conversations, women don’t have the information they need to make empowered, educated decisions about their family building options,” says Lindsey Rabaut, Chief Marketing Officer at Inception Fertility, the parent company of The Prelude Network. “The great news is that there are opportunities to fill in this information gap. It starts with raising awareness about how fertility works and driving home the message that fertility health is women’s health. I wish I had been told more when I was 29 and just starting my career.” Women feel even less confident about their knowledge of sexually transmitted diseases (28%) or fertility-related topics such as IVF treatment (6%), egg freezing (5%) and sperm donor treatment (3%). Between female and male bodies, respondents were asked which one they think is the most frequent cause of fertility-related issues. Results showed that 31% of respondents believe a woman’s body is the cause of these issues compared to just 4% who said male. More than half (53%) of American women also mistakenly believe that the “advanced maternal age” starts before 35 years old, and 41% feel pressure to have children before this age. Sixty percent of respondents also think of their biological clock as a countdown to when they can no longer conceive a child and 28% expressed “always” or “often” feeling anxious when thinking about their biological clock. This has left many feeling regretful, as 32% of millennial women wish that they had planned to conceive a child sooner. As a result, nearly a quarter of women surveyed (24%) feel that it’s too late, believing at this point in their life, they are not able to have a child. The reasons they believe this include concern about their health (23%), being too stressed (22%) and having a reproductive disease (19%) — such as endometriosis, a fallopian tube disorder or pelvic inflammatory disease. Women are also indicating that they are worried about potentially facing fertility issues in the future (38%), with four in 10 women (41%) under age 35 expressing worry about this. However, Gen Z women are slightly more willing to speak to other women about fertility issues (64%), compared to millennials (61%). This openness is also shown in their perspectives on fertility treatments with over half (57%) of those surveyed under age 35 expressing that they are more likely to consider a treatment if they are unable to conceive a child naturally, while 47% of those older than age 35 said the same. “A clear takeaway from this survey is that women express anxiety about their future fertility, but we can lessen this distress – and do a better job of supporting them in their fertility journeys – through education,” says Alice Domar, PhD, Chief Compassion Officer at Inception Fertility, the parent company of The Prelude Network, and the Director of the Inception Research Institute. “By understanding their reproductive health and the family building options that are available today, women can be more proactive in safeguarding their fertility health and increasing their odds of an easy conception and uneventful pregnancy.” Survey methodology: This random double-opt-in survey of 2,000 American women aged 18 - 40 was commissioned by Inception Fertility between March 29 and April 8, 2024. It was conducted by market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR).

For most Americans (80%), there is a distinct difference between a “trip” and a “vacation.” That’s according to a survey of 2,000 U.S. adults, conducted by OnePoll on behalf of Motel 6, with travel plans this summer, which revealed that a “vacation” is most commonly defined as travel for relaxation (53%). While a “trip” is travel for a purpose, such as an event (32%) or simply getting out of their hometown (30%) Arriving at the hotel (59%) and getting the first breath of ocean air (47%) are two indications that “vacation mode” is turned on.

One in four female small business owners has taken a pay cut in the past year, according to new research. The survey of 1,000 female small business owners examined how their experience has shifted in the past year and found that the down economy has forced a quarter of these business owners to cut their own pay to keep their businesses afloat. For those small businesses that have been open for at least a year, many have also raised the price of their product or service (37%), and more than a quarter are actively seeking less expensive resources (27%). Conducted by Talker Research for Office Depot, the survey found that 53% of female business owners said the past year has been the hardest for their business. In 2023, respondents expressed challenges with funding (42%) and growing their business (30%), which continue to be the top struggles this year (39% and 30% respectively). Experiencing fatigue was more of a pain point last year (23%), while marketing is proving to be a greater challenge this year (25%). However, hard work has paid off for many female small business owners this year, allowing them to reach their 2023 goals: growing profit (goal of 59%, achieved by 26%), gaining more customers (goal of 53%, achieved by 41%) and expanding their business (goal of 28%, achieved by 12%). And to keep the momentum going, respondents predict they’ll continue to uplevel and succeed through continued revenue growth (63%), gaining more customers (54%) and business expansion (27%). But success is also about a lot more than dollars and cents. Twenty-one percent of respondents said success is all about making a positive impact in their community and a fifth (21%) included innovation as a success marker. And while the next year looks to be more positive for female small business owners, there will still be challenges to overcome, with inflation (39%) and funding (25%) serving as the top concerns. To overcome these challenges, female SBOs are throwing themselves into their work more often — but how much is too much? Work-life balance improvements have slowed by 15% since last year, as only this year, 58% said their work-life balance has improved since becoming a business owner, compared to 73% who said the same last year. Women surveyed feel they need to choose between their family and their profession multiple times every month, while one in eight feel this way every week. And overall, 42% said being a business owner has made it more difficult to balance their outside work responsibilities. To better balance their work and family life, those surveyed are committed to “cutting back on working hours,” “taking time for quiet reflection” and “being willing to take a day off as necessary.” For respondents who set up their business in the last year, top reasons include wanting to be one’s own boss (59%), deciding to pursue a passion or hobby (46%) and drive to put an idea into action (41%). "The number of women entrepreneurs has grown significantly in recent years, and it is our privilege to support these business owners so they can position themselves for future growth," said Kevin Moffitt, executive vice president of The ODP Corporation and president of Office Depot. "Small business is the cornerstone of this country. Our goal is to help every small business succeed." One in six also shared that compared to this time last year, they are less confident in the long-term health of their business and lack confidence in their abilities. For many, dealing with difficulties around being a female business owner is the source of this uncertainty, as less than a fifth (18%) of respondents believe they have more opportunities available to them than men. To help combat this uncertainty, respondents will buckle down and consider their finances (74%), time/work-life balance (59%) and mental health (46%) when setting goals. “The most successful small business owners are those who have identified the support — employees, vendors, partners, etc. — whom they can trust to keep things moving forward so they can focus on other parts of their lives,” said Moffitt. CHALLENGES FEMALE SMALL BUSINESS OWNERS FACED 2023 STUDY 2024 STUDY 1. Lack of funds — 42% 1. Lack of funds — 39% 2. Difficulty growing — 30% 2. Difficulty growing — 30% 3. Fatigue — 23% 3. Marketing — 25% 4. Work-life balance — 23% 4. Fatigue — 23% 5. Money management — 22% 5. Networking — 20% HOW FEMALE SMALL BUSINESS OWNERS MEASURE SUCCESS 2023 STUDY -1. Growing revenue/profit — 59% -2. Gaining more clientele/customers — 53% -3. Scale and expand the business — 28% -4. Making a positive impact in my community — 25% -5. Increased brand recognition — 21% 2024 STUDY -1. Growing revenue/profit — 63% -2. Gaining more clientele/customers — 54% -3. Scale and expand the business — 27% -4. Making a positive impact in my community — 21% -5. Increased brand recognition — 20% Survey methodology: This random double-opt-in survey of 1,000 female small business owners (half of whom are minorities) was commissioned by Office Depot between April 3 and April 12, 2024. It was conducted by market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR).

On average, people need to spend 67 minutes outside each day in order to feel refreshed, according to new research. A poll of 2,000 U.S adults revealed that over half of Americans (57%) are also craving time spent outdoors more now than ever before. Conducted by Talker Research on behalf of RVshare, results found that those who spent time outside said it relaxes them (68%), puts them in a better mood (66%) and helps them clear their head (64%). On the other hand, spending more time inside than preferred can lead to feelings of depression (38%), anxiousness (33%) and loneliness (32%), according to the research.

Confidence, generosity and productivity: A new study shows the various ways water intake affects work quality, relationships and mood. According to a recent poll of 2,000 Americans, commissioned by Brio Water for National Drinking Water Week, and conducted by Talker Research, people who are hydrated on a regular basis are more receptive to constructive criticism compared to those who are dehydrated (33% vs. 22%). Coincidentally (or not) hydrated Americans are also more likely to help a co-worker in need (45%) than dehydrated Americans (40%). The survey split respondents between those who are properly hydrated on a regular day (68%), those who said they’re typically dehydrated (10%) and those who placed themselves somewhere in the middle (22%).

Three in ten Americans have had zero days completely pain-free in the last month and 28% feel some kind of pain every single day, according to new research. A survey of 2,000 Americans revealed that nearly half of respondents suffer from chronic pain – whether diagnosed or not. Over a quarter (26%) of respondents who deal with chronic pain have dealt with it for 13 years or longer. Conducted by Talker Research and commissioned by Ancestral Supplements, the survey showed that the average American started to feel aches and pains at 37 years old. Areas of the body where pain is most commonly felt are in the legs (39%), neck (29%) and shoulders (29%). Other respondents noted that their back was the biggest pain point. On average, on days when respondents wake up in pain it takes them seven minutes longer to get ready in the morning. For answers to their chronic pain questions, respondents said they consult their doctors (75%) followed by nearly half (48%) who turn to Google for help. When asked what frustrates them the most about living with chronic pain, not feeling 100% themselves (43%) followed by being more tired than they used to be (30%), having constant sleep disruption (28%) and having to stop certain activities they love (27%) topped the list. "Living with chronic pain isn't just about the physical discomfort; it's about all of the disruptions and inconveniences it brings to our daily lives,” said Chris Ricci, Chief Executive Officer at Ancestral Supplements. “From struggling through morning routines to missing out on activities we love, such as spending time with family, and even compromising our careers at work which affects our livelihood, the impact is felt in all aspects of our lives. Our research sheds light on these struggles, emphasizing the urgent need for effective solutions." To never experience aches or pains again, Americans are willing to give up some things they love. A quarter (25%) would give up coffee and others are willing to part ways with social media (22%) and even cheese (18%) in order to feel better. The survey revealed that Americans are willing to pay an average of $1,800 just to get answers on why they are feeling this way. To ease daily ailments, tactics have been using heating pads (39%), starting to exercise (33%) and taking supplements other than vitamins (25%), according to the research. Respondents expressed interest in trying the following supplements to help ease their pains: iron, (19%), fish oil (17%), turmeric (16%) and colostrum (10%). In the end, 80% of those respondents with chronic pain are still looking for a fix to the problem and 78% of them are more likely to try natural solutions before electing for surgery. "Prevention is key to maintaining overall well-being. As our bodies age, vitality becomes increasingly important,” said Ricci. “Fortunately, there are natural and simple solutions available to support our bodies in this journey. By taking proactive measures, we can mitigate the effects of daily aches and pains, promoting a healthier, happier life. As the saying goes, "Health is wealth," and we embrace that." Survey methodology: This random double-opt-in survey of 2,000 Americans was commissioned by Ancestral Supplements between April 12 and April 17, 2024. It was conducted by market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR).

Over half of parents admit their child is more well-read than them, according to a recent study. And kids agree: Six in 10 kids (59%) confirmed that they do, in fact, have better taste in books than their parents. A recent poll of 2,000 American parents and their kids, aged 8-17, investigated sentiments around reading habits, popular and classic books, summer reading assignments and why parents weren’t too shy to divulge their kids’ impressive reading accomplishments when admitting their child is more well-read (51%). According to the survey, parents conceded that their children are better readers because their child reads more books than they do (70%) and their child remembers more of what they read (27%). A fifth even admitted their child reads higher quality books than they do. Possibly because of this, nearly eight in 10 parents (78%) said their child inspires them to read more. Commissioned by ThriftBooks for Children’s Book Week and conducted by OnePoll, the study found that exactly half of parents surveyed said they have no clue which authors are prevalent in their child’s literature class even though 53% of kids have summer reading assignments this year. On average, kids have been assigned to read three books this summer and are reading along with a challenge at their local library (35%), their class at school (31%) or with a book club (13%). So which type of books spark the most interest in kids? They said action and adventure books (54%), mystery (49%), fantasy (48%) and spooky/horror books (40%). The majority of kids reported they usually read physical books, with 55% choosing hardcover and 51% choosing paperback as their preferred formats. And only 25% will usually read digitally, via audiobooks or e-books. When asked what books they’re most excited to read in the future, kids’ top-ranked book was “Charlotte’s Web” (27%), out of a list of commonly assigned books. This coincides perfectly with parents being most excited for their children to read “Charlotte’s Web” (34%) along with “Charlie and the Chocolate Factory” (32%) and “To Kill a Mockingbird” (29%) in the future. The most commonly assigned books this year for kids aged 8-13 include a book from the “Diary of a Wimpy Kid” series (36%), a book from the “Harry Potter” series (30%), “Charlotte’s Web” (28%), a book from the “A Series of Unfortunate Events” series (25%), a book from “The Chronicles of Narnia” series (22%) and “Charlie and the Chocolate Factory” (21%). Kids aged 14-17 are reading “Romeo and Juliet” (32%), “The Diary of Anne Frank” (29%), a book from “The Chronicles of Narnia” series (26%), a book from the “Harry Potter” series (26%), To Kill a Mockingbird (25%), “Adventures of Huckleberry Finn” (24%) and a book from ‘The Hunger Games” series (20%) this summer. “It’s great to see that the majority of kids plan to complete a summer reading challenge this year and also that kids are reading a fun mix of classic and contemporary books,” said Barbara Hagen, vice president of sales and marketing at ThriftBooks. Not only is reading important for children’s learning and development, but it also impacts parent/child bonding and relationships.” The study found that, of all figures in kids' lives, they see their moms (63%) and dads (20%) reading the most. And 82% of parents whose child has a reading assignment this summer said they plan to read along with their child on their reading adventure. The majority of parents from both age groups plan to discuss books together (57%) and provide a comfortable and quiet reading environment (51%) as a means of motivating and supporting their child to complete their summer reading assignment. Although 11% unabashedly plan to pay their children to complete their reading. This year, six in 10 parents (61%) also reported they plan to introduce their child to their favorite book. And not only are parents excited for their kids to grow in knowledge (48%) and skill (48%) as their reading progresses, four in 10 parents can’t wait for their child to learn more about different perspectives (42%) and to become more cultured and curious about the world (41%). “For parents with kids doing summer reading, 31% said they’re bonding more with their child because they’re reading together. So not only is reading important intellectually, it’s so important emotionally too,” said Hagen. If you’re not planning to already, set a challenge this summer to read with your child and watch the growth happen.” Survey methodology: This random double-opt-in survey of 2,000 American parents with an 8-17-year-old child was commissioned by ThriftBooks between Apr. 4 and Apr. 10, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Thirty percent of Americans admit to buying healthy foods just because they’re trendy, according to new research. A survey of 2,000 adults looked at their food purchasing practices and found that 65% rate their grocery shopping habits as at least somewhat healthy. When stacked up against other priorities, however, healthiness (18%) came fourth, surpassed by cost (64%), quality (36%) and personal and household preferences (19%). Conducted by Talker Research for Zeal Creamery, the survey found that still, 82% opt for products that use “healthwashing” terms — labels intended to convey a product’s health benefits — like “multigrain” (33%), “sugar-free” (30%) and “organic” (27%).

More than a third of Americans have never felt more uninspired at work than they do now (38%), according to new research. A survey of 2,000 employed Americans found that this lull is translating to their productivity, too, as 38% of respondents are only feeling “somewhat” productive at work. Four in 10 suburban survey-takers are also experiencing this productivity slump (41%). Results showed that their work setting plays a role in their productivity and found many are looking to refresh their work routines with breaks and jump-start productivity with community and exercise. Conducted by Talker Research for Life Time Work, the coworking company for Life Time, the survey found that 37% of those who have a work routine consider it to be stale, especially those who work fully in person (39%). According to respondents, surroundings matter. Sixty-two percent said that the people and community around their workspace have a positive effect on their productivity. “Today more than ever, both employers and employees are acknowledging the link between physical activity and mental acuity, and the ability to perform at our best,” said Brooks Hagen, senior director of Life Time Work. “As a result, we’re seeing demand from both team leaders as well as team members for workspaces that are near health and athletic facilities to prioritize being able to incorporate more into their regular wellness routine.” When they’re in a rut during the workday, respondents said their mood can be improved by getting active and going for a walk (33%) or exercising (19%). However, a fifth of employed Americans admit they exercise once a week or less (17%). Nearly two-thirds of all respondents said that being active would make a difference in their ability to be more productive at work (64%). “The idea of an activity-based workspace design is more relevant than even five years ago,” Hagen said. “Working in a space that actively encourages physical movement throughout the day is healthier and allows for occupants to do their best work. Being part of a community at work also increases satisfaction levels and that passes through to accountability — knowing the people you work out with means you’re more likely to show up.” But how much can respondents veer from being tied to their work? Thirty-nine percent “always” or “often” struggle to find time for themselves during the workday. To maximize employee productivity, those surveyed said that offices should have unique areas available like a quiet room (36%) and gym or fitness space (23%). Similarly, 70% said the environment they work in affects the quality of their work-related ideas and have had a good work-related idea in non-work areas like their bed (33%), a coffee shop (21%) or the gym (14%). If they had the chance to take more breaks, those surveyed would especially want snack breaks (42%) or mental breaks (35%). One in 10 respondents want more exercise breaks, with hybrid employees being the most likely to want them. Survey methodology: This random double-opt-in survey of 2,000 employed Americans was commissioned by Life Time between March 1 and March 6, 2024. It was conducted by market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR).

Forty-three percent of Americans say one of the best home compliments they can receive is “your home smells so good!” according to new research. A survey of 2,000 adults, conducted by OnePoll for home fragrance brand, Air Wick, looked at how home fragrances play a role in cleaning routines and found that 55% say that the way a home smells is even more important than how it looks. Some of the other home-related compliments people would love to receive include being told their space has a good vibe (37%) and that it looks clean (52%). For many, the work of the cleaning process is worth it, as nearly nine in 10 respondents said that nothing feels as good as relaxing in a clean home (88%).

From marshmallows to meatballs, beef jerky and hotdogs — a new study has found how Americans are expressing their creative taste buds when it comes to their salads, along with what the ‘perfect’ salad looks like. A poll of 2,000 U.S. adults, commissioned by BrightFarms and conducted by OnePoll in celebration of National Salad Month, revealed the strangest salad toppings people have used before. Answers included banana, peanut butter, peppermint and popcorn. Aside from the occasional topping oddity, most people gravitate towards the classics for their salads. The best toppings were found to be cheese (42%), tomatoes (37%), bacon (30%), croutons (28%) and cucumbers (27%). To add, the best salad dressings are ranch (50%), Italian (30%) and Caesar (25%).

Your entire lifestyle can likely be summed up by what you drink in the morning, according to a new study. In a poll of 2,000 US adults, split between 1,000 coffee drinkers and 1,000 matcha drinkers, a number of personality and lifestyle differences — and a few surprising similarities — were observed based on their preferred a.m. beverage. If you are a matcha drinker, you are more likely to wake up early (54%), prefer outdoor activities (26%), be an ambivert, or a balance of introvert and extrovert (46%), and describe yourself as “adventurous” (29%). Commissioned by Califia Farms and conducted by OnePoll, the study found, by comparison, more than half of coffee drinkers prefer to sleep in later (53%), prefer indoor activities like watching movies (38%), and are more likely to be an introvert (42%).

Is the “hush workcation” the new vacation trend? Nearly a third of Americans admitted they’ve worked remotely on vacation without telling their bosses. The poll of 2,000 employed Americans — split evenly among travelers and hotel workers — found 52% of them would use their vacation travels as a chance to work remotely and 29% have done so without notifying anyone at work. Close to four in 10 (39%) explained it was simply because they like what they do for work. Meanwhile, others would work on vacation to hit an important work deadline that overlapped with their vacation time (28%) or to save on their PTO (26%). And for many others, traveling for work opens the door to other opportunities: nearly half (48%) have extended their work trips into vacations at their destination. Commissioned by Mews, a hospitality cloud system, and conducted by OnePoll, the study reveals that four in five working Americans would be willing to work remotely from their hotel. While working from the comfort of one’s hotel room is the top preference (69%), a quarter of respondents said they would prefer to work remotely from the hotel pool or spa, and nearly 25% chose a hotel bar or restaurant. Three in four travelers (74%) and hotel workers (75%) agree that Americans are prioritizing travel more this year than last. Seventy-nine percent are planning all their travels for the year “as soon as they possibly can” and estimate they’ll take a total of 11 trips in 2024. Among the trips planned are three vacations and three family trips; alongside three work trips and two “bleisure” trips — combining business with leisure — for employed respondents. Hotel workers are prepared — they claimed guests traveling for work or bleisure are the easiest to cater to (83% and 76%, respectively). They anticipate the guests will tip more (39%), extend their stay more frequently (38%), and use hotel amenities more (31%) in the year ahead. Nearly a third of guests stated a perfect hotel would have keyless room entry (34%) and in-room smart home devices (43%) and nearly one-fourth would prefer mobile room entry (27%) and digital ordering (24%). The study also found that hotel workers anticipate guests to use technology more in 2024, with a fourth expecting them to check in more frequently via a hotel website, app or digital kiosk compared to previous years. More than 40% of travelers stated they prefer to check in via a hotel’s website, app or digital kiosk, and nearly 80% said they would be willing to stay at a hotel that had a completely automated front desk or self-service kiosk. A third (36%) admitted they have turned to AI for recommendations while booking travel. “Technology enables our teams to gather robust guest information before they arrive at one of our locations, which empowers our customer service teams to create unique 'excite and delight' opportunities for guests, resulting in powerful moments and lifelong memories for our guests,” commented Ryan Krukar, VP sales & marketing at Gravity Haus. “Identifying and understanding a guest's needs before they arrive at one of our locations and going above and beyond for guests is key in delivering authentic hospitality and provides additional value and comfort while simultaneously immersing a guest in the unique culture of the destination they are visiting.” The study also found that a large majority of hotel staff surveyed (85%) saw locals come to their hotel to use the amenities, often to get access to the hotel pool (47%), restaurants (43%), lobby (39%), gym (31%) and parking (26%). Local amenities appear to go both ways — 79% of hotel workers said guests “always” or “often” ask for local recommendations. “The most innovative hotels are moving away from a room-centric vision of hospitality into one which embraces experiences, communities and lifetime brand relationships,” said Richard Valtr, founder of Mews. “They offer different spaces and amenities, from coworking to yoga classes and bike rental, paying close attention to what each guest needs.” “We love it when hotels use technology to solve their operational pain points and create immersive and truly remarkable guest experiences.” ACCORDING TO TRAVELERS IN THE US, WHAT SHOULD “PERFECT” HOTELS OFFER? 1. Fast Wi-Fi - 70% 2. A king-sized bed - 55% 3. Having a smart TV - 54% 4. Being near attractions - 48% 5. An in-building restaurant - 47% 6. A fitness center/gym - 38% 7. Online or self-service check-in/check-out - 37% 8. A personal hot tub - 37% 9. A personal bathtub - 37% 10. A spa - 36% Survey methodology: This random double-opt-in survey of 1,000 American travelers and 1,000 American hotel workers was commissioned by Mews Systems, Inc. between January 30 and February 8, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

One in four employed Americans worry that their job is in danger, according to new research, conducted by OnePoll for CSU Global. A survey of 2,000 employed adults looked at how they see themselves in their current role and found that 25% are worried about losing their jobs in the next year. These concerns stem from distress about the job market (25%) and knowing that they work in an unstable business or industry (22%). Keeping up with their profession is also a challenge for respondents: 32% are worried that they’re falling behind or lacking the skills they need to be successful.