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Nearly half of American voters believe AI-generated content will negatively impact the outcome of 2024 elections (43%), according to a recent poll. The survey of 2,000 registered American voters revealed not only that people are increasingly pessimistic about a political digital-verse full of deepfakes, but also that people can’t distinguish between AI-generated content and human-created content. As part of the study, respondents were asked to differentiate between AI-generated images and human-created images and the majority misidentified all AI images as human-created. On average, only a third of respondents (33%) were able to correctly spot AI-generated images. Comparisons between AI audio and a human voice were not more promising. When an audio clip with an AI voice was played, a fifth of respondents (20%) were unsure if it was human or AI, while 41% believed the AI voice was authentically human. Commissioned by Yubico, in partnership with Defending Digital Campaigns, and conducted by OnePoll, the study found that politics is the number one media sector that has been negatively affected by deepfakes (AI-generated content intended to mislead), according to respondents. Over three-fourths (78%) are worried about AI-generated content being used to impersonate political candidates and spread misinformation and 45% say they’re “very concerned” about this issue. Almost half (49%) of respondents tend to question whether political videos, interviews, and ads online are real or are deepfake content. And seven in ten (70%) are worried that authentic and truthful political information will be lost amongst misinformation online. “In addition to the threat of AI and deep fakes spreading misinformation, 85% of respondents don’t have a high level of confidence that political campaigns effectively protect their personal information,” said David Treece, vice president of solutions architecture at Yubico. “This can have detrimental effects on a campaign, as a loss in trust for a campaign could mean voters avoid getting involved with the electoral process, from withholding donations, to even going as far as not voting for the candidate. It’s imperative that candidates take proper steps to protect their campaign and more importantly, to build trust with voters, by adopting modern cybersecurity practices like multi-factor authentication.” Respondents said their top cybersecurity concerns during the 2024 election season were that a politician they support will be successfully hacked spreading false information and opinions (24%) and that political campaigns don’t take cybersecurity seriously enough in general (24%). To remedy this, registered voters would like to see campaigns and candidates taking precautions to prevent their websites from being hacked (42%), using strong security measures like multi-factor authentication on their accounts (41%), and creating cybersecurity protocols and staff training (38%). Only 15% have a high level of confidence that political campaigns effectively protect the personal information they collect. In fact, more than two in five respondents (43%) say they’ve shared personal information with a company or organization that’s been hacked. And of the 60% of registered voters who have donated to a political campaign, 42% have not completed a donation transaction online due to concern about the security of the transaction and how their personal information would be handled. Nearly a third (30%) doubt that campaigns meet their expectations for implementing cybersecurity standards to protect their personal information. Public perception in this area has had a big influence on electoral outcomes: 36% of respondents said their opinion of a candidate would change if the candidate experienced a cybersecurity incident, like their email being hacked. Forty-two percent of those who have donated to a campaign said their likelihood of donating again would change if the campaign was hacked and 30% report this would even change the likelihood of a candidate receiving their vote. “Political campaigns are targets for bad actors including nation states, cybercriminals, and hacktivists. Given the high stakes this election year, the risks are even greater,” said Michael Kaiser, president and CEO of Defending Digital Campaigns. “The entire campaign staff — from the candidate down to the volunteers — should understand that they are targets and protect themselves and the campaign with the right cybersecurity tools and technology. Any breach can throw an entire campaign off course and consume precious time as the clock ticks toward election day. As this important poll shows, voters have high expectations about how campaigns protect their information.” Survey methodology: This random double-opt-in survey of Americans who are registered to vote was commissioned by Yubico, in partnership with Defending Digital Campaigns, between Feb. 13 and Feb. 18, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Two in three Americans (67%) feel guilty when dining out, according to a new poll. A recent survey of 2,000 American adults revealed that tighter budgets have made eating out less enjoyable than before, with almost a quarter (23%) reporting the simple act of spending money on a meal out is stressful and 44% saying the guilt is a result of both the act of spending and the amount spent. Conducted by OnePoll on behalf of The Habit Burger, the research found that Americans are getting creative to make the most of their money when choosing outside food options, from kids’ menu hacks to customizations and ordering off of secret menus. In fact, three-fourths of Americans believe adults should be allowed to order from the kids’ menu (77%). And although most think age shouldn’t stop you from enjoying a kids’ meal, only one in five have had the bravery to order off the kids’ menu (21%). But it hasn’t always gone smoothly: A third of Americans who have tried to order off of the kids’ menu have felt embarrassed in the moment and a similar percentage have even been denied (34%). And, a quarter of those surveyed have used a hack they’ve seen on social media to make their money go a little further when dining out (24%). Those who have used hacks shared some of their favorite ones, like using coupons (41%), taking advantage of special offers (34%) or ordering a meal that will give them enough food for leftovers (28%). “We've spotted a trend: Savvy adults covertly ordering off the kids’ menu to manage expenses," said Jack Hinchliffe, chief marketing officer at The Habit Burger Grill. "But why the hush-hush? We say, own it! That's why we're flipping the script by allowing grown-ups to experience kid's meals, giving them the savings you’d get from ordering a kid’s meal but without the child-size portion. It’s guilt-free savings and grown-up-sized food. Why should kids have all the fun?" The research revealed a snapshot of Americans’ dining out tendencies and found that the average person spends more than $2,500 a year on eating out. But nearly seven in ten Americans (67%) are currently stressed about money and 39% have decreased their dining out budget over the past year in response. It doesn’t help that, according to nearly eight in ten respondents (78%), restaurant prices have also increased over the past year. And for nearly half of those surveyed, payday means treating yourself: 48% said they’re more likely to eat out shortly after receiving their paycheck compared to any other time. Yet, one in six Americans said that they always find themselves refraining from ordering the menu item they really want in favor of a cheaper item. A third of respondents eat at least three meals out a week, with the average respondent spending $51.70 per week. On average, those surveyed have varying tastes when it comes to dining out, eating at both fine-dining and casual restaurants twice a month. Fast-casual restaurants are more common, at three times a month — and fast food is even more popular, with the average respondent eating this four times a month. Ideally, those surveyed would be willing to spend $20.30 on their ideal meal, although 53% would prefer an even cheaper meal option. "It’s tough out there right now and finding a meal that satisfies when it comes to quality and cost can feel like searching for a needle in a haystack,” said Hinchliffe. “We've stayed true to a simple philosophy: Consistently delivering fresh, chargrilled food at affordable, everyday value. It's not just about the meal; it's about an experience shared with friends or family that you can feel good about." Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by The Habit Burger between Feb. 20 and Feb. 25, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

It’s not fortune or fame Americans want to be remembered for — it’s their creativity. A survey of 2,000 U.S. adults revealed that at the end of their lives, almost one-third (31%) would rather leave their mark through creativity, even over traits like intelligence (20%), wealth (14%) or humanitarian efforts (10%). The good news is that 79% of Americans surveyed consider themselves creative, with only 5% sharing that they don’t. Yet nearly three-quarters (72%) still wish they engaged in creative activities more often. This may be because Americans use writing (14%), painting (12%) and drawing or doodling (10%) as a way to alleviate and combat stress. In fact, along with bonding with friends and family (24%) and sharing their creativity with others (27%), Americans find relaxing or relieving stress (22%) as one of their top three motivators for engaging in creative activities. Regardless of how respondents categorized themselves, 77% admitted they'd be more likely to explore their creativity if they were more confident in their abilities. Conducted by OnePoll on behalf of Sharpie® and Paper Mate®, the survey also explored all of the ways Americans are basking in their creativity and found that many are thinking outside the box. When asked to define “creative,” the top ways Americans described the word vary — 65% defined it as either “expressing yourself” or “coming up with new ideas,” yet 43% still associate creativity with artistic ability. “It’s inspiring to see just how many Americans consider themselves creative, though it’s clear that there is more creativity to be unleashed,” said Gina Lazaro, Vice President, Brand Management, Sharpie and Paper Mate. “In addition to a lack of creative confidence, people are looking for encouragement to be creative from people they care about (44%), more practice (43%) and products that aid with creativity (36%) to help them. With the right tools in-hand Americans can overcome some of those barriers to creativity and improve their wellbeing.” The survey revealed that respondents felt the most creative at age 25, on average, though 20% harnessed the most creativity during their childhood. But this wasn’t the case for Gen Zers surveyed — almost half (49%) of the 90 Gen Z respondents are in their “creativity era” and feel most creative at their current age. Overall, 75% of respondents agree that their creativity is a reflection of their personal brand. This was especially true for the youngest generation, as 94% of Gen Z respondents agree. Almost one in five (18%) of all respondents engage in creative activities daily, while another 37% do so weekly, and noon is their peak creative hour. Results also revealed that the youngest generation is perhaps most immersed in their creative side. Two in five Gen Zers surveyed (41%) participate in creative activities every single day. “Results revealed that an astounding 77% of respondents admit they’d be more inclined to explore their creativity if they were more confident in their abilities,” said Lazaro. “Whether it’s simple activities like doodling on the margins of a paper or adding color to your calendar, creative confidence can be built in small ways on an everyday basis.” Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Sharpie and Paper Mate between Dec. 21 and Dec. 25, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

A third of Americans look forward to nights their partner isn’t home — because they get the bed to themselves, according to new research. The survey of 2,000 Americans who live with a partner found 36% appreciate when either they or their partner isn’t at home, as they don’t have to share a bed. Maybe that’s because the results show that four in five respondents (82%) admit their partner’s sleeping habits consistently wake them up during the night. Their partner snoring (52%), scrolling through their phone before bed (33%) and getting up at night to use the bathroom (33%) were found to be the most common sleep-disruptive habits. Not only that, but a quarter of respondents also deal with their partner hogging the covers (27%), tossing and turning during the night (25%) or “starfishing” across the bed (21%). Conducted by OnePoll on behalf of Avocado Green Mattress, the survey found that despite these annoyances, the majority of respondents aren’t quite ready to consider a “sleep divorce” from their partner. Seventy-nine percent of respondents share a bed with their partner, while the remaining 21% either sleep in different rooms (10%), sleep separately in the same room (5%) or admit it “depends on the night” (6%). This varies dramatically by generation: only 2% of Gen Zers surveyed said they sleep in a different room than their partner, compared to one in five baby boomers (18%). Regardless of generation, only a fifth (21%) of those who currently share a bed believe they’ll sleep in separate beds in the future — but that’s not to say some couples haven’t found benefits in sleeping separately. Results revealed that 42% of those who sleep separately from their partner believe it’s “rejuvenated” their relationship — and 23% believe it’s also improved their sex life with their partner. Not only that, but 70% believe their quality of sleep has increased as a result of sleeping in a separate bed from their partner. “If your partner snores, consider gifting them a wedge pillow. It can be hard to sleep when someone’s snoring in the same bed as you, but a wedge-shaped pillow can help reduce snoring throughout the night and ensure both you and your partner wake up feeling refreshed,” said Christine Carpio, Avocado's Senior Manager of Community + Social Impact. Even if they’re not looking for a “sleep divorce,” 48% of all respondents admit their sleep quality does improve when they’re sleeping in a bed alone, versus sleeping with their partner. But they might not truly be alone — the survey also asked respondents if they have young children, under the age of six (20% of respondents), or a dog or cat (38% of respondents). Of those respondents (74% of the total), 24% admitted they’d rather sleep with their child and/or their pet than they would their partner. “The good news is, ‘sleep divorce’ isn't the only way to improve the quality of your sleep. Investing in a mattress, pillows and bedding made of comfortable and supportive materials can improve sleep for you and your partner — as well as child or a pet, if they’re in bed with you — leading to less tossing and turning and significantly better sleep,” said Laura Scott, Avocado Green's Director of Brand Marketing. Survey methodology: This random double-opt-in survey of 2,000 Americans who live with a partner was commissioned by Avocado Green Mattress between Feb. 27 and March 1, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Basketball fanatics will spend more than a full day — 36 hours — completely consumed by the sport during March Madness in 2024. Between watching games (13 hours), creating brackets (three hours) and discussing it with family and friends (five hours), a survey of 2,000 basketball fanatics ages 21+ revealed that during the three weeks of March Madness, nothing else matters. And that’s not even counting the time they’ll spend engaging with online content (five hours), watching highlights (five hours) and placing bets (three hours). Data also shows that March Madness can take precedent over their daily routines and social events. In fact, more than one-quarter (26%) admit they’ve skipped work, while one in five have canceled dates (17%) and even birthday parties (17%) just to ensure they don’t miss the action on the court. Lifelong or bandwagon, more than three-quarters (76%) of respondents have a favorite team they're rooting for this March and 59% of those fans believe their team has what it takes to make it to the Final Four. Furthermore, 57% are confident that their team can go all the way and will win it all this year, yet only 30% will pick them as their bracket champ no matter what. According to respondents, the top three most likely conferences to come out on top this year include the Big Ten (21%), SEC (14%) and Big East (12%). Conducted by OnePoll on behalf of Tipico Sportsbook, results also revealed that an astounding 88% of fans are likely to stay loyal to their team and will watch every second of their games, even if they’re losing big. Taking that a step further, die-hard fans will also sport their team’s apparel while watching other games (47%) and passionately always root against their rival (41%). In fact, respondents are more likely to hope for a miracle (46%) or stay confident until there are no other options (45%) when their team is losing, compared to leaving the room (10%) or putting on a different game (9%). But everyone has their limits — if their team is down by 19 points in the second half, the average fan starts to give up hope that they can win. “March Madness is a cultural phenomenon unlike any other because anyone can be a hero; every year, new storylines captivate a diverse audience and define the fabric of the college basketball world,” said Brian Becker, Tipico Sportsbook SVP of Marketing. “For fans nationwide, it is a battle between knowledge and pure luck, but this survey data highlights that basketball fans are overwhelmingly loyal and trust that the time they spend educating themselves will give them an edge.” The survey also found basketball fanatics are willing to spend a whopping $570 on their overall March Madness experience this year. This year, 39% of basketball fans plan to place bets on the tournament this year. Not only that, but they’re also planning to win more than in previous years. The average bettor has won about 46% of the bets they’ve placed in the past, but this year, bettors plan to average winning 59% of their bets. In total, bettors plan to claim an average total of $261 this year. This may be why 46% of basketball fans are more likely to place bets during March Madness than any other time of the year. However, few fans are willing to throw loyalty out the window for a shot at a higher payout. Only 24% admit they have placed bets against their favorite team and that they would do so again. More than half (54%) say that their loyalty to their favorite team runs so deep that they have never placed bets against their favorite and never will. “It’s encouraging to see that basketball fans are feeling optimistic about their betting prospects and are taking advantage of the chance to win big money during the March Madness tournament,” said Andre Zammit, VP of Sportsbook at Tipico. “Whether it’s your first time betting or a yearly tradition, we’re excited to see where the bets fall during the pinnacle sports saga of the year.” Survey methodology: This random double-opt-in survey of 2,000 basketball fanatics, ages 21+ was commissioned by Tipico between February 8 and February 14, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

One in four Americans have no idea if they'll get a tax refund this year, according to new research. A survey of 2,000 U.S. adults looked at how many are thinking ahead when it comes to their taxes and found the percentage of those who aren’t sure if they’ll get a tax refund is up to 25% from 20% last year. On the other hand, 43% anticipate getting a tax refund in 2024, slightly up from 40% last year. The average respondent who thinks they will be getting a tax refund estimates that they’ll get back $2,023.50 this year, down from the average of $2,338.40 last year. Conducted by OnePoll for Cricket Wireless, the annual tax time survey found that two in three Americans said that if they received a tax refund in 2024, they would use it in a more “mature” way than years past (67%). Of those who anticipate a tax refund, three in five are relying on that extra income and 36% plan on saving it, compared to just 26% last year. Half of those who have gone through a major life event like putting contributions into a retirement plan (17%) or getting a new job (11%) also said that they would use their tax refund to help financially support new changes. However, a quarter of Americans admit to feeling stressed leading up to the tax deadline (28%). What’s causing that stress? For many, it’s uncertainty over what to expect. For instance, of those who experienced life changes over the past year, such as getting married or having a kid, only 38% knew that these events will affect their tax return. Knowledge also plays a role in respondents’ uncertainty, as one in five couldn’t define common tax terms like “adjusted gross income,” “dependent” or “filing status.” The economy is also a culprit for those who are less certain about their finances this year. Only a third of Americans think the 2024 economy will be better than the previous year (34%), with 45% sharing that this perspective impacts their decision to spend or save their tax refund. To combat this, a majority of respondents have done more budgeting (68%) and 44% have spent less money, overall. “High inflation and an unpredictable economy make many Americans feel uncertain around tax season,” said Tony Mokry, chief marketing officer at Cricket Wireless. “For many, this is the only time of year that they receive a windfall and how they treat these funds oftentimes sets the tone for their year financially. We continue to encourage consumers to look for value where they can, particularly on recurring bills like phone plans.” However, those surveyed are taking control of their finances, keeping track of them on their phone (51%). While only half of respondents last year used a banking app (52%), that number is up to 92% of those who use finance apps today. Mobile wallet (48%) and investing apps (42%) were also among the most common finance apps last year, and are still popular among respondents this year (66% and 39%, respectively). Credit score management apps have also climbed in popularity (39%) and one in five have a tax filing app, too (18%). To make use of their resources, nearly a quarter of those who own a smartphone will use it to file their taxes in 2024 (23%). “It's reassuring to see that more people are using their phones to manage their finances,” said Tony Mokry, chief marketing officer at Cricket Wireless. “It's difficult to stay on top of it all, but having access at your fingertips takes the headache out of managing money, making it easier than ever to track your spending, budget effectively, and work towards your financial goals.” Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Cricket Wireless between Jan. 11 and Jan. 16, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

According to new research, half of women said showers are the only “me time” they get in a given day (52%). A survey of 1,000 women aged 18-35 found that 79% are in need of that “me time” right now. For many women, the shower is a place to process their stressors, various emotions, and the ups and downs of daily life. They can get bogged down with finances (27%), work (24%) and thinking about the best way to care for their kids (19%), and these thoughts often sneak up on them in the shower. To escape from it all, respondents turn to the shower to let their random thoughts roam (60%), reflect on the past day or day ahead (44%) and think about their memories (42%). One in six has even imagined themselves as the triumphant winner of a past argument while in the shower. This newfound energy may be just the boost they need: two in three women feel like they can do anything after a great shower (68%), enjoying a boost of confidence that lasts over four hours. Conducted by OnePoll in partnership with OLAY to launch their Indulgent Moisture Body Wash, results revealed that shower routines are an essential part of self-care, as 79% of those who have a shower routine agree that spending this time on themselves makes them feel good from the inside out. For example, when they don’t have time for a spa day, 78% of women will elevate their shower routine. Women shared that they play soothing music (62%), use aromatherapy products (44%) and massage with lotion afterward (44%) to make their shower routine feel more luxe. For many, how their shower goes also influences how their day will go. The majority of women agree that missing out on their sacred shower routine impacts how they feel mentally (61%), physically (54%) and emotionally (53%), and 67% shared that how their skin looks and feels can make or break their day. Although showers influence how the day will go, all showers are not created equal. In fact, of the average six showers a week, the women we surveyed said only four are considered “great showers.” So what makes a great shower? The survey looked at what women want from their shower experience and found that more than half of women want to feel renewed (56%), calm (60%) and more confident (43%). However, only 29% of women are very confident that they’re currently getting those feelings out of their current shower routine. “A shower is more than just a way to get clean, it’s an escape that provides physical and emotional benefits. In fact, the majority of women agree that a great shower with the right body care routine can result in glowing, healthy-looking skin (82%) and believe that achieving this would positively impact their wellbeing (82%),” said Dr. Maiysha Jones, principal scientist at Olay. “Just like feeling confident comes from within, glowing skin starts beneath the surface, so it's important to consider how your shower routine is impacting your skin.” This confidence impacts how women see themselves, as more than half of the women surveyed said they’d feel more confident for a job interview (51%) or feel less nervous about a date (65%) after a good shower. A “great” shower boosts productivity in 55% of respondents, too. Women also shared that showering (71%) — along with watching TV (68%) — helps them unwind the most at the end of a stressful day. Feeling clean (73%), renewed (56%) and ready for the day (55%) are the most important benefits women want from their showers, even though one in eight aren’t sure if their current shower routine is improving their skin’s health. Respondents also shared that they look forward to feeling energized (52%) and beautiful (45%) after showering in the daytime, as well as relaxed (78%) and like they’re glowing (30%) at night. “With the right shower routine, you can unlock an inner and outer glow that sets the tone for how you approach everyday life. Remember to look for products with moisturizing skincare ingredients that deliver an immersive, luxurious experience in the shower, because you deserve to have it all!” said Dr. Maiysha Jones, principal scientist at Olay. Survey methodology: This random double-opt-in survey of 1,000 women 18-35 of different races (White, Black, Hispanic and Asian) was commissioned by OLAY between Nov. 11 and Nov. 15, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Half of men feel pressured to be “manly,” according to new research, conducted by OnePoll for LELO. A survey of 2,000 men, half of whom are sexually active, found that 50% feel under pressure to perform masculinity and eight in 10 agree that there is a societal pressure for men to behave a certain way. For nearly half, this pressure comes from expectations like knowing how to be “handy” around the house (49%), while others feel forced to act a certain way in front of others (48%) or have a specific body type (41%). This may be holding men back from being their true selves, as 29% admitted that they wish they could embrace their feminine side more.

Four in 10 Americans are turning to social media to find inspiration for their yard, according to new research. The survey of 2,000 Americans, conducted by OnePoll on behalf of TruGreen, with a yard or lawn found 40% get their yard and landscaping content from social media — beating magazines (28%) and tied with gardening/landscaping TV shows. Of those scrolling to find their next yard update, 47% have actually made a change to their outdoor space based on a trend they saw on social media. And 70% of respondents who look at yard and lawn content on social media say it’s made them more invested in maintaining and improving their outdoor space.

The average Gen Z American estimates that they only understand about 44% of the tax filing process, according to new research. A survey of 2,000 Americans 18-26, conducted by OnePoll for TurboTax, looked at how they’re feeling about tax season and found that over half (56%) admit they’re intimidated by the process of filing their taxes. Interestingly, the same percentage of respondents “very much” look forward to filing their taxes (29%) as those who aren’t looking forward to it at all (28%). Gen Z is even looking to get ahead of the curve — by the time of the survey, nearly a fifth of respondents already filed their taxes for this year (17%).

American workers are officially zoned out just 27 minutes into a meeting, according to new research. A survey pinpointing the intricacies of modern work life for 2,000 employed Americans, split evenly by generation, conducted by OnePoll on behalf of VSP Vision Care, found of the 71% who attend virtual meetings, just under 30 minutes of screen-staring is their peak before eye strain strikes and concentration wanes. From laptops to phones and beyond, the research found that the typical worker switches between four different screens in a workday. This may be why almost one-third (32%) experience “screen fatigue” at least daily, with 18% reporting they struggle multiple times a day.

When it comes to raising a child, it’s all hands on deck — the average working parent relies on six different people to support their child’s growth and development. That’s according to a survey of 2,000 working parents of children under the age of 10. Conducted by OnePoll on behalf of Lightbridge Academy, the survey found that family members such as their child’s grandparents (46%), extended family such as aunts, uncles and cousins (27%) and siblings (26%) are included in their “village,” as well as their best friend (17%) and neighbors (8%). This network even extends beyond parents’ inner circle, as they’re also looking to their child’s teachers (47%) and the faculty at their child’s school or daycare (33%) for support. On average, children spend four days a week with their support system, though 16% of working parents say they depend on them every single day of the week.

Three in four parents think their child is growing up too fast (78%), according to new research. A survey of 2,000 parents with kids ages 0–18 looked at how they hold on to their child’s younger years and found that a majority feel like a more sentimental person since becoming a parent (83%). The average parent misses their child being two years old the most and would go to great lengths to get that time back. Respondents would be willing to give up social media (46%), time off at work (37%) and dining out (36%) to spend one more day with their child as a baby. Since they can’t go back, the survey conducted by OnePoll for Stokke found that 84% have kept something related to an important milestone their child achieved.

Three in four parents think their child is growing up too fast (78%), according to new research. A survey of 2,000 parents with kids ages 0–18 looked at how they hold on to their child’s younger years and found that a majority feel like a more sentimental person since becoming a parent (83%). The average parent misses their child being two years old the most and would go to great lengths to get that time back. Respondents would be willing to give up social media (46%), time off at work (37%) and dining out (36%) to spend one more day with their child as a baby. Since they can’t go back, the survey conducted by OnePoll for Stokke found that 84% have kept something related to an important milestone their child achieved.

Money talks, but gratitude goes further: a new study has found many find pay raises to be the "most meaningful" form of appreciation in the workplace, but not as meaningful as hearing a simple "thank you." The poll of 2,000 employed Americans found 55% of people prefer having personalized forms of gratitude given to them in the workplace — more than the 52% who prefer raises or the 28% who prefer promotions. Among those personal forms of appreciation, people like receiving commendations in one-on-one conversations (15%), receiving “employee of the month” awards (10%), being given a handshake (9%) earning a team-based award (5%) or being given a shout out via messaging apps (5%) or email (4%). Commissioned by Motivosity and conducted by OnePoll, the study revealed two in five working people don't feel appreciated by their bosses for the work they do and 61% wish they were recognized more for their work.

Nearly one in four people have kept a secret from their partner when moving in together, according to new research. A recent survey of 2,000 Americans who live with their partner revealed that more secrets lie under the surface when couples make the move to share a home than might be expected. It turns out, millennials are the most likely to keep a few details confidential when taking the big step (33%), followed closely by Gen Z (27%) with baby boomers being the most forthcoming of all generations (11%).

While TikTok continues to make its mark on the younger generations, healthy credit is still at the top of their minds. A survey of 500 Gen Z and 500 millennials revealed that nine in 10 millennials would rather have an “excellent” credit score than 50,000 followers on TikTok, according to new research. Even the internet-enamored Gen Zers would prefer a credit score of 750 or higher than thousands of followers on social media (92% vs 8%). Results also revealed that while 68% pay their bills mobily, more than half (54%) of respondents have only ever interacted with their credit card or credit score on their smartphone. Conducted by OnePoll on behalf of Credit Sesame, the survey showed that some Americans may be late to the credit game — the average respondent only started building credit at 22. Millennials tend to fall in line with kicking off their credit in their early twenties, as the average millennial opened a bank account at age 21, as well as got their first credit card and started to pay rent around the age of 23. Gen Zers, however, opened their first bank account at 19 and both started to pay rent and got their first credit card at 20. Even so, one in 10 (10%) of Gen Z don’t have a credit card or credit score. The survey also discovered that this late start to financial education may be responsible for Americans’ knowledge gaps. 42% of respondents would rate their understanding of how credit scores work average to poor and more than two in five (44%) thought Americans’ average credit score was below 650. Additionally, one-third believe that age-old myth that checking your credit score will affect it and 19% couldn’t correctly match the definitions of debit and credit. And interestingly, 65% of respondents feel completely in control of their credit score. "What we found through this survey is that while young people are often misperceived financially, they overwhelmingly understand that having good credit is the key to financial wellness,” said Adrian Nazari, Founder and Chief Executive Officer of Credit Sesame. "With 42% of respondents admitting they have a poor understanding of how credit scores work, we have a huge opportunity to educate and empower the younger generations." Overall, 43% of respondents prefer to bank online and 28% admit they either “always” or “often” feel judged for banking in person. Similarly, 28% of Gen Zers “always” or “often” feel judged when using cash to pay, with almost a third of millennials sharing the same sentiment (31%). And it isn’t just how they pay, 82% of respondents admit they struggle to keep up with their friends’ saving and spending habits. This was especially true for millennials, as 69% either struggle “very much” or “somewhat.” For Gen Z, only 24% fall into the “very much” category, while more (40%) tend to “somewhat” struggle. In light of the current economy, respondents tend to be more risk-averse than riskier with their spending (48% vs 31%) while 27% actually believe obtaining access to credit in 2024 will be somewhat easier. This may be due to the fact that increased digital banking (24%) and as well as increased awareness and access to credit scores (20%) have changed Americans’ approaches to spending the most. Credit card debt also impacts Americans’ larger goals, such as buying a house (35%), taking a dream vacation (29%) and saving for retirement (28%). But when it comes to overall financial practices, respondents abide by “time is money” (52%), “save for a rainy day” (46%) and “never spend money before you have it” (42%). "While it's admirable that the younger generations care deeply about social issues, it's not all they care about," said Nazari. "They care about building and maintaining a positive credit history, so that they can achieve greater financial independence." Survey methodology: This random double-opt-in survey of 500 Gen Z and 500 millennials was commissioned by Credit Sesame between Dec. 22 and Dec. 28, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average person makes three compromises per day — adding up to over 92 per month, according to research. A recent survey of 2,000 American cat owners revealed that 44% of respondents have even said goodbye to a relationship — whether platonic or romantic — due to a lack of compromise. And while almost two-thirds (64%) are actively working on how to compromise, seven in 10 of those who live with others wouldn’t even give up being able to sit in their favorite spot on the couch in exchange for a more peaceful relationship. In fact, those who live with someone else have disagreements about household cleaning duties nearly every four days. Most would prefer to wash the dishes (27%) or do laundry (27%) to pitch in around the house and almost half said their least favorite chores are cleaning the bathroom (44%) and emptying the cat’s litter box (40%). Along with studying human relationships, the survey also investigated the cat-human bond and found that although cats are famous for their moods, they’re actually easier to get along with than people. The survey, conducted by OnePoll and commissioned by PetSafe, revealed that almost half (44%) of cat owners find it easier to compromise with their cats than with the adults in their lives. Most cat owners (67%) agreed, “There’s nothing I won’t sacrifice for my pet,” which might be why many respondents are also worried about buying natural and non-toxic products for their furry friends. So where are cat parents most — or least — likely to compromise when it comes to caring about their feline friends? Results found that 41% admit they feel guilty when they do make purchases that aren’t natural or non-toxic for their cat — and over a third (36%) prioritize buying natural, non-toxic cat litter, even if it doesn’t perform as well as non-natural options. “The research shows that cat owners want safe and effective products for themselves and their cats. But it seems that clean products that work for cats, like cat litter, haven’t been available up to now,” said Karla Attanasio, global director of PetSafe. “Since we shouldn’t compromise the cleanliness and efficacy of our own products, we shouldn’t compromise them for our cats.” Despite clean cat products being a top priority, over half (52%) of cat owners say it’s harder to find natural and effective products for their pets than for themselves. Even then, respondents say it’s a higher priority to find clean products for their cats than themselves (23% vs. 13%). “Cat owners shouldn’t have to compromise for the products they buy for their furry friends,” said Attanasio. “In a world where it’s difficult to negotiate with those around us, we should have peace of mind about the products we bring into our homes, consume, and use for our pets.” Survey methodology: This random double-opt-in survey of 2,000 American cat owners was commissioned by PetSafe between Feb. 7 and Feb. 11, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Having a savings account is sexy, according to new research. According to a new survey of 2,000 U.S. adults in serious relationships, engaged or married, having a savings account (40%), not having any debt (38%), having a five-year plan (29%) and having life insurance (23%) are all attractive traits in a partner. While spontaneity is often hailed as romantic, 78% of respondents agree that someone who prepares for the future is more attractive than someone who flies by the seat of their pants. At the start of their relationship, only 17% preferred to receive practical gifts such as appliances or paid bills from their partner. But today, 25% would opt for those practical gifts over personalized presents (22%) or expensive ones (10%). This may be because 67% of respondents agree that as the relationship goes on, practical gifts become more and more romantic. Conducted by OnePoll on behalf of Assurance IQ, the survey also looked to uncover how love changes as you grow older and how couples are preparing for the future together. More than half (58%) of respondents consider themselves prepared for the future, but the average respondent didn’t start to think that way until the age of 35. In fact, the average American didn’t even start to think about planning for the long-term future until they were 32. More than two-thirds (69%) attribute their preparedness to their partner — either putting these plans in place to protect them (35%) or to make them feel secure (34%). Sixty-five percent find strength in unity and believe that they are more secure together. The survey also found that couples don’t waste any time when it comes to preparing for the future. Though it took the average respondent about two years to plan marriage, 27% of respondents discussed marriage less than six months into their relationship. Almost a quarter (24%) even took that a step further and discussed having children or adopting a pet (27%) in the same time frame. But when it comes to planning for unexpected challenges, respondents seem to delay the conversations, with 28% saying they spend more time discussing happy milestones than topics like life insurance or end-of-life wishes. “Talking about life insurance and wills is definitely not fun,” said Kate Long, consumer financial wellness advocate at Assurance IQ. “But the 39% of couples who have already had these conversations can feel better protected. Life insurance can strengthen your combined financial security, and ensure you have a financial plan if the unexpected happens.” Of the 39% who’ve discussed life insurance, the average respondent waited four years into the relationship to do so. Similarly, wills were only brought up about six years into the average relationship. Still, only 35% of respondents say that both themselves and their partner have life insurance, which is a stark contrast from the 76% who say that having life insurance is important to them. “Signing up for insurance together might not sound romantic, but it is a true gesture of love,” said Long. “Life insurance can provide financial protection to your partner if you are not around to support them. Getting married, buying a home together, and having children are all exciting milestones. Getting life insurance to protect what matters most, like your home and your family’s financial future, should be a natural next step.” Survey methodology: This random double-opt-in survey of 2,000 Americans in serious relationships, engaged or married was commissioned by Assurance IQ between Jan. 22 and Jan. 28, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Four in 10 small business owners believe 2024 will be a “make or break” year for their business, according to new research. The survey of 2,000 small business owners — half of whom work in tech or retail — revealed that 40% think this next year will be pivotal for their business. Respondents listed the economy, the upcoming election and declining sales as some of the reasons this year will be a “make or break” for their business, while others mentioned continuing supply chain issues and retaining good employees. But it’s not all “doom and gloom” for small business owners: 49% said their business performed better than anticipated in 2023, while only 21% said it was worse than anticipated. The survey also revealed that 71% are optimistic about the state of their business as we enter 2024 — but there’s a juxtaposition between the unexpected success of the past year and the perceived pivotal nature of the upcoming one. With that, a third of respondents (32%) are worried their business won’t survive through the end of 2024. Even if they’re not pinning all their hopes on this upcoming year, 38% are more worried about their business as they enter 2024, compared to 2023 — while only 26% are less worried. Conducted by Slack and commissioned by OnePoll, the survey delved into small business owners’ worries and looked at what respondents are doing to alleviate them. Top worries included inflation and economic conditions (47%), followed by the need to raise prices (32%) — and an increase in competition (24%). Respondents are also worried about needing to update their technology without the budget to do so (16%), and feeling like the tech they use for their business is outdated (14%). But small business owners aren’t sitting idly by as these worries mount: the survey revealed 74% of respondents are currently taking steps to help alleviate their concerns. This includes expanding marketing efforts to bring in new customers (51%), setting money aside for emergency use (45%) and exploring new technologies to increase productivity and efficiency (43%). A quarter (26%) of small business owners surveyed also implemented new technology in 2023 — with 41% of those implementing new productivity or collaboration technology. For those respondents, they believe these enhancements will help them better communicate with customers (70%) and internal teams (55%), share information across their teams (54%) and reduce the number of software tools their team uses (40%). “The state of small businesses in 2024 reflects a clear desire to maximize efficiency with limited resources,” said Jaime DeLanghe, Senior Principal, Product Management, Slack. “Regardless of what sector the business is in, productivity and collaboration tools can be a key driver of businesses’ growth and productivity.” Small business owners also worked to improve their business throughout 2023, and they ended last year with some positives. By the end of 2023, respondents earned new customers (47%), made a profit (30%) and implemented new technologies (26%). When asked what these new technologies were, respondents were most likely to have implemented technology for AI (50%), productivity or collaboration (41%) and communication (34%). And 75% believe the changes and improvements made to their business in 2023 will pay off throughout 2024. As we look ahead, 60% of small business owners expect to increase their budget this year, with 50% planning to allocate that budget toward technology and infrastructure. Results found that 35% are excited to implement new tech or update tech for their business in 2024 — and of those, they’re planning to implement new productivity and collaboration tools (49%), as well as other software tools (53%). “The insights from this research highlight the forward-looking aspirations of small businesses, showcasing their remarkable resilience and adaptability,” said DeLanghe. “By recognizing the evolving landscape of tools and productivity practices among these businesses, we gain a better understanding of their needs — particularly in the current economic climate — and how best to support them.” WHAT ARE SMALL BUSINESS OWNERS WORRIED ABOUT IN 2024? Inflation/economic conditions — 47% Needing to raise prices — 32% Rising competition — 24% Needing to update my technology tools and software but not having the budget to do so — 16% Feeling like the technology I use for my business is getting outdated — 14% Survey methodology: This random double-opt-in survey of 2,000 small business owners (businesses with 2,000 or fewer employees) — including 1,000 tech and retail business owners — was commissioned by Slack between Dec. 22, 2023, and Jan. 8, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Do cheesy movie lines really have Americans at “hello?” New research suggests that they do. That’s according to a survey of 2,000 U.S. adults conducted by OnePoll on behalf of Daiya, which aimed to highlight the cringiest, most quote-worthy movie lines, and found that 63% are more likely to remember the cheesy kind than the serious kind. “Jerry Maguire” was voted as the king of cheese, with “you had me at ‘hello’’’ ranking as America’s favorite cheesy movie line. That was followed by Patrick Swazye’s iconic “I'm scared of walking out of this room and never feeling the rest of my whole life the way I feel when I'm with you,” line from “Dirty Dancing” and “I want the fairytale,” from “Pretty Woman”.

According to research, Noah from “The Notebook” is the most beloved book boyfriend (33%). A recent survey of 2,000 romance readers found that Christian Grey from the “Fifty Shades” series (28%) and Edward Cullen from the “Twilight” series (21%) round out the top three book boyfriends. As for the best book girlfriends, the top three were found to be Anastasia Steele from the “Fifty Shades” series (27%), Bella Swan from the “Twilight” series (23%) and Juliet from “Romeo and Juliet” (25%).

In a new survey, 55% of Americans said they’d “break up” with a brand if they found out it wasn’t eco-friendly. The recent poll of 2,000 US adults found that 44% feel more emotionally invested in companies that show sustainable business practices. According to the data, Americans are predicted to spend 33% more on green products from sustainable businesses in 2024 than in 2023. Consumers plan to spend an average of $12,000 on eco-friendly products this year, up from the reported $9,000 in the past year on sustainable products including electric cars, household cleaners, small and large electronics, and appliances. Commissioned by Propel Software and conducted by OnePoll, the study found that 68% of males and 55% of females say eco-friendly products or causes are important when making purchasing decisions. Nearly half of all respondents (46%) consider themselves “brand loyal” and strongly prefer to buy from specific companies over their competitors. And, almost one in four Americans (23%) refuse to purchase a product or brand solely because it’s not environmentally friendly. “Transparency is important to consumers, and brands should take note if they want customers to continue to be brand loyal. The majority of respondents (65%) say they will look for environmental claims when making a purchase,” said Ross Meyercord, CEO of Propel Software. “Today’s consumers are savvy and not easily tricked, as 42% said they can tell when a company is trying to ‘greenwash’ what they do.” Forty-five percent of U.S. consumers reported if they discovered a favorite brand was “greenwashing” products, they would be likely to purchase from an eco-friendly competitor instead. Consumers are looking at product packaging (47%), on brands’ websites (35%), and via advertisements (21%) as the top places to determine which brands are green and which ones aren’t when making purchases. Popular eco-friendly items people plan to purchase in the next year include products made from recycled materials (36%), organic or locally sourced groceries (35%) and energy-efficient home appliances (24%). “Data shows consumers, regardless of political affiliation, are putting their hard-earned money towards brands and products that elevate environmental causes,” said Ross Meyercord, CEO of Propel Software. “And, those brands that accurately communicate their environmental practices to consumers are being rewarded with loyal customers that are spending more with them. Green companies partnering with green consumers makes for a happy, healthy planet.” CONSUMER ECO-FRIENDLY PURCHASE DECISIONS: AN ISSUE PARTIES AGREE ON - 66% of Republicans and 53% of Democrats would spend 10-30% more to purchase eco-friendly brands - 66% of consumers look for environmental claims when making purchases (75% of Democrats and 48% of Republicans) - 63% of U.S. consumers state it’s important to buy eco-friendly products or support eco-friendly causes (73% Democrats and 50% Republicans) - 58% are currently avoiding a specific brand because it is not environmentally friendly - 48% are likely to purchase an eco-friendly product version if it costs more than a traditional, non eco-friendly one TOP ECO-FRIENDLY ITEMS PEOPLE PLAN TO PURCHASE IN THE NEXT YEAR - Products made from recycled materials — 36% - Organic or locally sourced groceries — 35% - Eco-friendly household cleaners — 32% - Energy-efficient home appliances — 24% - Ethically sourced clothing — 20% - An electric or hybrid vehicle — 14% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Propel Software between January 9th and January 24th, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Valentine’s Day really is the sweetest holiday — almost three in five (58%) actively dating Americans say dessert is a non-negotiable part of their dates. A survey of 1,000 Gen Z and 1,000 millennials who are seeking a partner looked to uncover the anatomy of the perfect Valentine’s Day date. And when it comes to the food elements, desserts reign superior (41%), narrowly beating out the entrée (40%) and far beyond the appetizers (10%) or sides (3%). Ideally, Valentine’s Day dates should begin with flowers or a gift (41%) or being picked up from their home by their date (33%), though 30% of Gen Z would prefer sweet treats, compared to 24% of millennials. The date should then continue with going out to dinner (59%) or to a movie (33%) and end with some form of togetherness — whether it be alone time with their date (48%) or a goodnight kiss (43%). Conducted by OnePoll on behalf of HI-CHEW, results also found that eight in ten (80%) respondents plan to celebrate Cupid on February 14th this year and of those respondents, 63% plan to step out, while 20% plan to stay home. Millennials, however, are looking to go all in, as 31% are planning an overnight getaway, compared to 24% of Gen Z. When it comes to the budget for the Valentine’s Day date, respondents are willing to spend an average of $114 on going out this Valentine’s Day. For those who are planning to stay put, the top plans are to watch TV or a movie (61%), cook a nice dinner (59%), become intimate (51%) and eat desserts or candy (38%). And for those who are looking to save some dough, the expected average stay-home date should cost about $86. “Valentine’s Day has always been a candy-centric holiday, with a sweet gift being the perfect way to show your love to your significant other,” said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. “While many respondents may stick with old favorites, it’s always great to look to try something new to make this Valentine’s Day special.” When it comes time to end the date with their favorite dessert, many will opt for chocolate (54%), ice cream (51%) or cake (40%). Looking more specifically, respondents are likely to choose chocolate-dipped strawberries (49%), cheesecake (45%), chocolate mousse (28%) and even strawberry ice cream (25%). Other respondents will opt for more unique desserts, such as a candy apple (11%), cherry pie (9%) and key lime pie (9%). Two in five (43%) respondents would prefer a Valentine’s Day gift they can wear, over one they can eat (14%). Interestingly, more respondents would trust their date to pick out a surprise gift that aligns with their dessert preferences rather than their fashion sense (21% vs 17%). “It’s no surprise that traditional Valentine’s Day desserts, like chocolate-covered strawberries or strawberry ice cream, are a top choice among both Gen Z and millennials,” added Kawabe. “But opting to try some unique treats, like key lime pie or a candy apple, can be a fun way to add in new traditions and make the holiday unforgettable and personal to you.” Survey methodology: This random double-opt-in survey of 1,000 Gen Z and 1,000 millennials who are actively dating was commissioned by HI-CHEW between Dec. 22 and Dec. 29, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

One in 10 Americans don’t know their partner’s salary, according to new research. A poll of 2,000 Americans in serious relationships, engaged or married split evenly by generation revealed that respondents aren’t just in the dark about the money that’s coming in. Almost one in five (15%) aren’t sure how much their partner has in their savings, what their credit score is or even where their partner spends most of their money. But it appears that’s a two-way street, as 21% admit they also have their own financial secrets. Interestingly, savings also came out as the top secret respondents keep (38%), followed by how much debt they have (32%), where they spend the majority of their money (29%) or even how many different bank accounts they have (27%). More than one-quarter (27%) of Gen Z keep their credit score from their partner, which is more than any other generation. Americans would prefer to have the “money talk” about six and half months into a relationship, but it took the average couple almost eight to start being transparent. The average Gen Zer was right on schedule and began the conversation at the six month marker. The survey, which was conducted by OnePoll on behalf of banking app Chime, found that when it came time to have that conversation, respondents started with topics like current expenses (22%), financial goals (20%) or budgeting (15%). Results also revealed that 77% of respondents agree that being financially irresponsible is a turn-off and 22% have gone so far as to break up with someone because of how poorly they manage their finances. When it comes to finances, a high salary (30%) is the top desirable trait when it comes to what they prefer in a partner. That narrowly beat out zero debt (28%) and far surpassed a good credit score (19%). When asked how respondents manage their finances with their current partner, most (34%) each have their own separate accounts, while 30% have one shared account and 28% share an account for bills and joint expenses and then their own account for spending money. However, that doesn’t necessarily mean those are the ideal ways to split finances. In their opinion, the best way to manage finances with a partner is to share an account for joint expenses and keep their own account for spending (44%). This may be why 43% agree that whoever makes more money in a relationship should pay for the majority of bills and expenses. But even so, only 11% split their bills based on their salary or income levels. “Reaching goals with your partner can be one of the more rewarding parts of a relationship. So we weren’t surprised to see that three in four people find being financially irresponsible a ‘turn off’ – a majority of Americans don’t want to be held back on their financial progress," explained Janelle Sallenave, Chime’s Chief Experience Officer. “We believe transparency is critical to building trust with your financial institution, and, of course, the same goes for relationships. Being honest and direct will set you up for success, so it’s exciting to hear that just 21% of those surveyed say they keep financial secrets from their partners.” The survey also asked how couples manage non-essential spending such as vacations and events, and 29% simply pay what they can afford. Another 26% said that each partner pays half, while 19% split it based on who has the most disposable income at the time. The average couple fights about money about once per month, though millennials and Gen Xers tend to battle twice each month. Three in 10 respondents would be upset if their partner spent $200 or less without their knowledge, though it would take more than $430 ($437.80) for the average respondent to be mad. When it comes to dates, most respondents (57%) take turns paying with their partner. At the end of the day, almost two-thirds (63%) find it easy to manage their finances with their partner. “While 26% of couples say they’re both savers, a similar amount (25%) say that they tend to save while their partner tends to spend,” said Dr. Traci Williams, clinical psychologist and certified financial therapist on behalf of Chime. “Couples can get on the same page by working on their financial goals together, discussing the values they share, and making plans for their future. A great place to start is sticking to a budget, which we were glad to see more than half (52%) of couples do!” Survey methodology: This random double-opt-in survey of 2,000 Americans in a serious relationship, engaged or married, split evenly by generation (500 Gen Z, 500 millennials, 500 Gen X and 500 baby boomers) was commissioned by Chime between Jan. 2 and Jan. 5, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).